EUREKA FORBES (The Direct Marketing Pioneer) The case examines the strategies adopted (over the years) by leading consumer appliances company Eureka Forbes in India. The case explores how the company built up the vacuum cleaner and water/air purifier markets in India from scratch through its direct marketing efforts. The various initiatives to ensure good customer service and enhance customer satisfaction are examined in detail. The case also discusses the company’s attempt to enter the bottled
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Eureka Forbes‚ born out of a joint venture between the Shapoorji Pallonji Group’s Forbes & Company Ltd. based in Mumbai‚[3] and Electrolux ofSweden in the year 1982 is now a 250US$million[citation needed]. consumer durable company. Eureka Forbes which started as a small firm to introduce domestic water purifier – the Aquaguard‚ is now a multi-product‚ multi-channel organization and is Asia’s largest direct sales company[citation needed] by Brand equity.[4] Eureka Forbe’s direct selling strategy
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Eureka Forbes Limited (Eureka Forbes) is engaged in the selling of domestic and industrial water purification systems‚ vacuum cleaners‚ air purifiers & security solutions. The company’s product portfolio includes water purifiers‚ vacuum cleaners‚ home water purifiers‚ R.O. water purifiers‚ UV water purifiers‚ home vacuum cleaners‚ carpet vacuum cleaners‚ wet and dry vacuum cleaners‚ home air purifiers and hepa air purifiers The company operates through 7‚000 direct sales force catering to 1.50 million
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[pic] Eureka Forbes Ltd. Managing the Selling Effort SHRM Case Submission [pic][pic] 17-Jul-12 PGPX –VII (12-13) – Term I1 Aditya Bansal ( 6612006) Problem Statement Eureka Forbes Ltd. (EFL)‚ a joint venture between Forbes Group and Electrolux formed in 1982‚ is the leading company in India in consumer durable products like vacuum cleaner and water purifier. Over the years‚ EFL has effectively utilized the direct selling approach by setting up the largest
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A SUMMER INTERNSHIP REPORT ON EUREKA FORBES LIMITED CUSTOMER SATISFACTION OF WATER Purifiers SYSTEM Submitted To‚ MR. SUDIP CHAKRABORTY SR. DIBISIONAL SALES MANAGER DEBI PRASAD NAYAK SCHOOL OF MANAGEMENT STUDIES Submitted By‚ SCHOOL OF MANAGEMENT STUDIES Near D.C. Court junction‚ Dimapur‚ Nagaland‚ India PREFACE PREFACE It is obvious that to remain competitive the corporate marketing strategy must aim to create and retain a satisfied customer. This is possible only when
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CHAPTER:1 INTRODUCTION AN ORGANISATIONAL STUDY ON EUREKA FORBES LTD 1.1: INTRODUCTION The word “Organization” derived from the Greek word organon‚ itself derived from the better-known word ergon which means "organ". An organization (or organisation) is an entity‚ such as an institution or an association‚ that has a collective goal and is linked to an external environment. In an environment of rapidly escalating competitive challenges‚ every company has
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and intense competition. The market share of MNCs in consumer durables sector is 65%. MNC’s major target is the growing middle class of India. MNCs offer superior technology to the consumers with added services. 1.2 Industrial background of the study: The Indian consumer durables segment can be segregated into consumer electronics (TVs‚ VCD players and audio systems etc.) and consumer appliances (also known as white goods) like refrigerators‚ washing machines‚ air conditioners (A/Cs)‚ microwave
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variables – Number of residents/nursing staff receiving 1 year of training at a hospital | 6. | Average Case Mix categories (Internal Medicine‚ General Surgery‚ Gynecology‚ Pediatrics‚ Intensive Care‚ and other) as indexes | 7. | Discharges because of recovery (Medicine‚ Surgery‚ Obstetrics‚ Pediatrics and Intensive Care) | 8. | Number of healthy deliveries | 9. | Number of lab cases | Efficiency- Evaluating a program’s cost-effectiveness in achieving its objectives. It compares
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Case 5 - Forbes Marshall 1. Why did FM engage in alliances instead of acquisitions? Does their practice in alliance represent alliance management capabilities? An alliance is an approach which allows two companies to pool their resources together together to form a combined force in the marketplace. By engaging in alliances FM was able to retain their individual entity but compete against competitors as a larger‚ unified business force with the alliance. An acquisition would see FM absorbing
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The court should appeal the incorrect actions taking by Prosecutor Forbes for removing the only two African-Americans from the jury stand. Prosecutor Forbes actions were a races act due to the fact‚ that all jurors should have the right to attend regardless of the race‚ nationality or gender. The only reason Forbes could remove the two African-Americans from the jury‚ is if both of the jurors were a close friend of the defendant Woodson. Then the prosecutor has the right to remove both jurors from
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