CASE 45 AIDS‚ Condoms‚ and Carnival Worldwide‚ more than 2 million people died of AIDS in 2009‚ and more than 33 million are estimated to be living with HIV/AIDS. BRAZIL Half a million Brazilians are infected with the virus that causes acquired immunodeficiency syndrome (AIDS)‚ and millions more are at high risk of contracting the incurable ailment‚ a federal study reported. The Health Ministry study is Brazil’s first official attempt to seek an estimate of the number of residents infected with
Premium Condom AIDS HIV
AIDS‚ condoms and carnival Durex in Brazil OUTLINE • • • • • • • • • Aids’ and condoms history Brazil’s global environment PESTEL SSL activities Export and supply process Marketing mix SWOT analysis Conclusion Recommendations References INTRODUCTION Problem formulation Was it a good idea for Durex to enter the Brazilian condom market? CONDOM MARKET IN BRAZIL SIZE Commercial market: 660 000 000 (6.6 million) Government hand-outs: 1 000 000 000 (1 billion) BRANDS MARKET
Premium Marketing Condom
Case Study (Carnival) Barry J. Ellis 20 Feb 2013 The Carnival Corporation and plc is the largest global cruise line operator and one of the largest vacation companies in the world. Carnival is headquartered in Miami Florida and London England. It operates a fleet of over 80 ships and typically has over $150‚000 guests and 65‚ 000 shipboard employees sailing at any given time. Carnival is part of the North American market which is dominated by 3 organizations; Carnival‚ Royal Caribbean
Premium Cruise ship Holland America Line Carnival Cruise Lines
numbers of HIV/AIDS cases‚ sexually transmitted infections and teenge pregnancies highlighted a lack of knowledge about sexual health and the need for education about condom use within the Fijian community. With a small population of only 900‚00 people‚ HIV/AIDS has the potential to have a devastating impact on Fiji if it is unchecked. To address this problem‚ MSIP utilises modern marketing techniques and a locally branded product to increase the acceptance‚ awareness and of condoms within Fiji.
Free Sexual intercourse AIDS Sexually transmitted disease
informs him he has pneumonia and is HIV positive. Mr. Thomas believes that he contracted HIV while involved in an affair with another woman three years ago. He is afraid to tell his wife‚ knowing she will be angry and that she may leave him. Case Study: The nurse assigned to care for Mr. Thomas reads in the medical record (chart) that he learned two days ago he was HIV positive. There is a note in the record that indicates that Mr. Thomas has not told his wife the diagnosis. To complete a
Premium HIV AIDS Immune system
Introduction Carnival Corporation as the largest cruise line in the world is being a leader and innovator in the cruise line industry. Many of the onboard activities and services were introduced to strengthen the competencies between competitors. The challenges of the Carnival were being overcome by the management with creative and innovative strategies. As a corporate entity‚ Carnival did not refuse to withdraw money to settle the ocean pollution charged by public. The expansions of cruise line
Premium Management Learning German language
The history of the Carnival Corporation begins in 1972‚ when Ted Arison set up Carnival Cruise Lines as a subsidiary of the American International Travel Service. The first ship ran aground‚ but Arison remained steadfast in achieving his vision of a cruise line offering affordable vacation packages to middle-income consumers. By 1977‚ Carnival had three ships‚ and ten years later‚ as the industry leader‚ the company went public. In the early 1990s‚ Carnival began to diversify into land-based entertainment
Premium Holland America Line Cruise line Carnival Cruise Lines
Before the 19th century Whether condoms were used in ancient civilizations is debated by archaeologists and historians.[2]:11 In ancient Egypt‚ Greece‚ and Rome‚ pregnancy prevention was generally seen as a woman’s responsibility‚ and the only well documented contraception methods were female-controlled devices.[2]:17‚23 In Asia before the 15th century‚ some use of glans condoms (devices covering only the head of the penis) is recorded. Condoms seem to have been used for contraception‚ and to have
Premium Condom
CARNIVAL CORPORATION & PLC PORTER’S 5 FORCES Porter’s 5 forces model allows to analyse the factors outside the Cruise industry that influence the nature of Carnival competition within it‚ the forces inside the Cruise industry that influence the way in which Carnival compete‚ and so the company’s likely profitability. With an understanding of where power lies‚ Carnival can take advantages of a situation of strength‚ improve a situation of weakness and avoid taking wrong strategies. Porter has identified
Premium Holland America Line Cruise ship Cruise line
viable option for growing mass market of budget minded international travelers. * Increasing discretionary incomes. Question 2: What specific steps have Carnival cruise Lines taken to benefit from global social changes? Answer: Carnival Cruise Lines offers cruises to every continent on the globe‚ including Antarctica. The specific steps that Carnival Cruise Lines have taken to benefit from global social changes are- * Geographically pertinent themes. * Cost per cruise which is low than others
Premium Cruise line Holland America Line Carnival Cruise Lines