"Case Presentation On Tata Motors Fiat Auto Joining Forces" Essays and Research Papers

Case Presentation On Tata Motors Fiat Auto Joining Forces

Tata Motors and the Fiat Auto: Joining Forces Tata Motors (TM) and Fiat Auto S.p.A (Fiat) are large auto manufacturers. It is described as the transformation of TM from a commercial vehicle manufacturing company to a leading passenger car company in India, and its forays into global markets. The case details the growth of Fiat, the problems the company faced, and the strategies it adopted to tackle these problems. It discusses the alliance between the two companies, and the benefits and costs from...

Automobile, Automotive industry, Diesel engine 1328  Words | 4  Pages

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Case Study for Fiat Auto and General Motors Alliance

Case Study: Fiat Auto and General Motors Alliance Case Study: Fiat Auto and General Motors   Introduction             The economic crisis and other factors, affect different companies in the global market and automotive industries are not exempted. In order to cope with economic problems within the industry, different companies try to find the most efficient ways to save the company and one of these is through the consideration of merging or going into alliance. In alliance, both companies...

Automobile, Automotive industry, Fiat 2332  Words | 7  Pages

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Tata Motors-Fiat Jv

Fiat Group and Tata Motors announce establishment of Joint Venture in India New Delhi/ Mumbai: Fiat Group Automobiles and Tata Motors today announced the signing of the definitive agreement for the establishment of the industrial Joint Venture, located at Ranjangaon in Maharashtra (India) to manufacture passenger cars, engines and transmissions for the Indian and overseas markets. Assembly of the new Fiat Palio at Ranjangaon has already commenced. The Joint Venture will manufacture Fiat’s premium...

Alfa Romeo, Automotive industry, Fiat 810  Words | 3  Pages

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Tata Motors

Dao Tran MGMT405 12:30-1:45 Dr Yan Case #3 Tata Motors 1. What inspired Tata Motors to build the Nano? Why was there a need for an inexpensive car in India? The idea of Nano–The People’s Car was inspired by the middle class Indians who bought and transported their entire families on scooters. To most middle class families in India owing a car is a far cry. Rattan Tata, Tata Motor’s Chairman said that the tiny car is aimed at keeping the families of India’s growing middle class from having to travel...

Automobile industry in India, Automotive industry, Developing country 2324  Words | 7  Pages

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Fiat Case Analysis

Fiat Case Analysis 1. What are the basic attributes of the auto industry in the era of globalization; which dynamic changes in the industry influence companies’ strategies? During the era of globalization, the auto industry, like many industries, saw an increase in marketplace growth. The case throws out a perplexing statistics that one in seven people own an automobile on a global basis, equating to roughly 900 million cars and light vehicles. The Exhibit 1 of the case points out that the...

Automobile, Automotive industry, Compound annual growth rate 1422  Words | 4  Pages

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Swot Analysis of Tata Motors

AUTOMOBILE INDUSTRY [pic] TATA MOTORS SWOT ANALYSIS REPORT PREPARED BY: [pic] INTRODUCTION Tata Motors Limited, formerly known as TELCO (TATA Engineering and Locomotive Company), was formed in 1954. It is the only fully integrated automobile manufacturer that now stands as India's largest and the world’s 5th largest passenger automobile and commercial vehicle manufacturing company with a product range designed to meet...

Automobile, Automotive industry, Diesel engine 1464  Words | 5  Pages

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Tata Motors Strategy

Tata Motors Industry Analysis: Tata Motors is currently situated in India with only 6% of the revenue coming from exports. India’s automobile market has grown steadily over the last seven to eight years, with the exception of the previous two years where the effects of the global downturn were felt, primarily in sales of passenger vehicles. Indian automobile market (passenger vehicle) share is currently little more than 4% of the total available market. In the year 2011-12, total 2.53 million...

Automobile, Automotive industry, Opel 1838  Words | 6  Pages

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Abstract to Tata Motors

Abstract Tata Motors Limited (formerly TELCO) is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. Its products include passenger cars, trucks, vans, coaches, buses and military vehicles. It is the world's eighteenth-largest motor vehicle manufacturing company, fourth-largest truck manufacturer and second-largest bus manufacturer by volume. Tata Motors has auto manufacturing and assembly plants in Jamshedpur...

Automobile, Automotive industry, Ford Motor Company 1203  Words | 4  Pages

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Kai S Write Up For Fiat And Tata

Kai Jiang Case – HBS: Fiat -- Tata Case questions: 1 What is Fiat’s current situation in India? Fiat is an Italian automobile manufacturer based in Turin. Fiat India in Indian car market is facing the dilemma of poor sales. It had a very small market share in India comparing to other existing automobile competitors. There was a good and long relationship with Tata Motors in Indian so Fiat and Tata were going to have a joint venture (JV) to manufacture passenger cars, engines and transmissions...

Automobile, Automotive industry, Fiat 791  Words | 2  Pages

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Tata Motors

TATA MOTORS I. INTRODUCTION Tata Group is an Indian multinational company headquartered MUMBAI, MAHARASHTRA, INDIA. Tata group business is spread across 7 sectors their main sector being steels. Their empire is spread across 6 continents and has its presence in 80 nations. The combined market capitalization of all the 31 listed Tata companies was $89.88 billion as of March 2012.Tata group gets its major revenue from overseas market contributing 58%. Tata Motors Limited is an Indian multinational...

Automobile, Automotive industry, Ford Motor Company 2016  Words | 7  Pages

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Tata Motors

Tata group is one of the largest multinational conglomerate company headquartered in Mumbai, Maharashtra, India Which deals with different types of Products and services, they have mainly 8 business sectors, they are information technology and communications, engineering, Materials, Services, Energy, Consumer products, Chemicals. My project is on the India's largest automobile company Tata Motors Ltd which comes under engineering sector of Tata Company. The purpose of Tata motors is to...

Automobile, Automotive industry, Fiat 1579  Words | 6  Pages

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Presentation Tata Motors

1 Tata Group-Built on Trust & Ethics “We do not claim to be more unselfish, more generous or more philanthropic than other people. But we started on sound and straight forward business principles, considering the interests of the shareholders our own, and the health and welfare of the employees the sure foundation of our prosperity.” Jamsetji Nusserwanji Tata. (1839-1904),Our Founder. “The wealth gathered by Jamsetji Tata and his sons in half a century of industrial pioneering formed but a minute...

Automobile, Jaguar AJ-V8 engine, Jaguar Cars 897  Words | 7  Pages

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Tata Motors

Tata Motors Case Write-up Executive Summary The Current Situation In May 2005, Tata Motors launched a revolutionary product, Tata Ace, a four-wheel auto vehicle with a successful sale. The Key Problem Despite the decent sale of Tata Ace, Tata Motors has to figure out some way to further gain their market share. Alternative Solutions and Reasoning 1. Targeting the three-wheeled cargo vehicle market in India This means that Tata Motors to modify the Tata Ace to suit for the three-wheeled cargo...

Economics, Economics terminology, Marketing 1523  Words | 4  Pages

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Tata and Fiat Jv

Case: Fiat’s Strategic Alliance with Tata. IB-Sec A &C. Please use the following questions as guideline to prepare the case: (Follow instructions in outline except those mentioned below.. 1. Given that, Fiat existed and operated in India for long why did it decide to form a strategic alliance with Tata? * Frequent bottlenecks with earlier smaller JV partner(premier) * felt the need for bigger player- with financial and management compatibility * Long term approach ...

Contract, Economics, Fiat 1030  Words | 4  Pages

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Strategy and Structure of Tata Motors

mission and goals of Tata Motors, secondly) use SWOT analysis and the Five Forces Model to evaluate how well Tata Motors in strategy formulating and thirdly) evaluate the process of implementing these strategies. Company’s mission and structure Tata Motors is a multinational manufacturing company in Mumbai, India. It has operated firms in the UK, South Korea, Thailand and Spain, moreover, it also has expanded its operations since 1961 to other countries. The Mission of Tata Motors is “best in the...

Automotive industry, Companies based in Mumbai, Ford Motor Company 1800  Words | 6  Pages

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Tata Motor

Case 2 Tata Motors 1. Describe the economic characteristics of the global motor vehicle industry. The 2008 financial crisis began in the American subprime mortgage crisis, eventually evolved into a global financial crisis. Most countries because of the impact of the financial crisis, leading to a sharp slowdown in consumer’s vehicle demand. Also, because of the financial crisis, the global motor vehicle industry experienced a full-scale market competition. Some small car companies to be phased...

Automobile, Automotive industry, Fiat 1142  Words | 4  Pages

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Tata Nano Case Study

CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD'S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano, the world's cheapest car, manufactured by India based Tata Motors. On March 30, 2009, Tata Nano was launched with an ex-factory price tag of INR 100,000 (about US$ 2000). The case explains the design and development process of TataNano. The car was the result of a five year research and development project carried out by Tata Nano development team. While developing...

Internal combustion engine, Maruti 800, Pantnagar 1412  Words | 5  Pages

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Tata Motors

Tata Motors The Indian Automobile industry The automotive sector is one of the core industries of the Indian economy, Continuous economic liberalization over the years by the government of India has resulted in making India as one of the prime business destination for many global automotive players. The automotive sector in India is growing at around 18 per cent per annum. The cumulative annual growth rate of production of the automotive industry from the year 2000-2001 to 2005-2006 was 17 per...

Automotive industry, Generic drug, Ranbaxy Laboratories 2089  Words | 6  Pages

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Tata Motors

Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR 1,88,818 crores (USD 34.7 billion) in 2012-13. It is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer. The Tata Motors Group's over 55,000 employees are guided by the mission "to be passionate in anticipating and providing...

Automotive industry, Fiat, Tata Group 1880  Words | 6  Pages

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Tata Motors & Jlr Acquisition

REPORT TATA MOTORS-JAGUAR LAND ROVER ACQUSITION Table of Contents Executive Summary 3 Introduction 4 SWOT Analysis of Ford Motor Co 5 Business Strategy of Ford 6 SWOT Analysis of Tata Motors 7 Why Acquisition 9 Future study 9 References 10 Executive Summary: This project aims at analysing the acquisition of Jaguar Land Rover by Tata Motors. Jaguar and Land Rover brands were held by Ford Motor Company...

Automotive industry, Ford Motor Company, General Motors 1825  Words | 7  Pages

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Presentation on Tata Nano Car

Presentation On Tata Nano - Presentation Transcript 1. Presentation On Tata Nano 2. Introduction Of Tata Nano o “ Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the common man. Finally after the...

Automobile, Automobile industry in India, Automotive industry 1656  Words | 5  Pages

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Tata Motors

Tata Motors Limited: Ratan's Next Step Executive Summary Ratan Tata, chairman of Tata Motors Limited (Tata Motors), came out with the good reputation "the world's cheapest car" into New Delhi Auto Expo. Introduction of Tata's background Situational Analysis Strengths Manufacturer of the world's cheapest car 81% of domestic sales in India Diverse and complete range of resources (98 companies in 80 countries) Own steel factory resource Ratan’s well-known understanding of business (auto design...

Automobile, Cadillac, Hispano Carrocera 503  Words | 4  Pages

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Nano Tata

SYNOPSIS The  case illustrates the  opportunities, challenges  and trade-offs involved  in the  design, prototyping and marketing  of the  Nano —  the  so-called people’s  car  —  by Tata  Motors  Ltd.  (TML), a  Tata  Group company. The case takes place nine months after the company’s chairman, Ratan Tata, launched the Nano, on January 10, 2008, at  the 9th Auto  Expo in Pragati Maidan,  an exhibition center in  New Delhi, India. The case  asks  students to  take  the position  of  Ravi Kant, ...

Robert Bosch GmbH, Singur, Tata Motors 1323  Words | 4  Pages

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Case Study on Tata Motors and Ford Motors Mergers and Aquisition

Abstract: In June 2008, India-based Tata Motors Ltd. announced that it had completed the acquisition of the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Tata Motors stood to gain on several fronts from the deal. One, the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market. After the acquisition, Tata Motors would own the world's cheapest car - the US$ 2,500...

Aston Martin, Automotive industry, Ford Motor Company 1159  Words | 4  Pages

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Tata Motors Case Study Tata Nano

for Tata Motors to enter the global ultra-low-cost car market? Tata Motors is one of the India’s largest automobile makers where manufactures cheap vehicles. A firm can reach a superior percentage of profit by supply an identical goods or service at a lower cost (Grant, 2010). It is to believed that Tata Motors choose to enter global market in low cost market is because in lower medium and low incomes population is more where this can win in volume as well as sales. This enable Tata Motors to generate...

Indonesia, Land Rover, Pantnagar 1887  Words | 6  Pages

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Mba- Cim - Tata Nano Case Study

Executive Summary Tata Motors, the General Electric of India is a conglomerate with a commanding presence in a vast industries across India and globally. In January 2008, Tata introduced to the Indian public it’s ultra cheap car “Nano”. The expected retail price for the Nano was expected to be as little as USD2,500 and would cater for the fast growing middle class segment of the Indian population. Tata Motors was set to change the face of the automobile industry in India. This was however met with...

Automobile, Automotive industry, Fiat 1884  Words | 6  Pages

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Case Study: Tata Motors Acquisition of Jlr

------------------------------------------------- CASE STUDY: Tata Motors Acquisition of Jaguar and Land Rover in 2008 ------------------------------------------------- VenkitV Introduction India-based Tata Motors Ltd. successfully acquired two British automotive brands – Jaguar and Land Rover (JLR), in June 2008 from Ford Motors for $ 2.3B. As part of the deal, Tata Motors gained 100% stake in companies, 3 UK plants, 2 advanced design and engineering centers, 26 national sales companies...

Automotive industry, BMW, Ford Motor Company 1589  Words | 5  Pages

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Case Study: Chrysler-Fiat Partnership

Case Study: Elements of Success or Failure Maurice D. Wilcher, MBA University of Phoenix School of Advanced Studies Case Study: Elements of Success or Failure Forces Leading to the Partnership: When America's economical crisis reached its apex, domestic car manufacturers were at the forefront of struggling industries, and Chrysler was one of the hardest hit (Car and Driver, 2008). In 2008 the automotive giant, along with fellow industry stalwart General Motors, received a $17.4-billion...

Automotive industry, Car manufacturers, Chrysler 1598  Words | 6  Pages

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Tata Motors International Acquisition Strategy

PGP-09-179 |  Company Profile TATA Motors is the flagship company of the TATA group & is India's largest automobile player with consolidated revenues of USD 14 billion in 2008-09. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. TATA Motors was listed on the New York Stock Exchange in 2004. Established in 1945; over 4 million Tata vehicles ply on Indian roads, since...

Automobile, Automotive industry, Ford Motor Company 2162  Words | 7  Pages

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Tata Motors

Introduction The Tata group comprises over 100 operating companies in seven business sectors. The group has operations in more than 80 countries across six continents, and its companies export products and services to 85 countries. Tata Motors Limited is India's largest automobile company,it is a public limited company with consolidated revenues of INR 1,65,654 crores in 2011-12. It is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products...

Corporation, Limited company, Limited liability company 1935  Words | 6  Pages

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Tata Motors' Acquisition of Daewoo-Case Study

balance sheets and rising global ambitions. In this essay I am going to use a specific acquisition example based on the article named “Tata Motors’ Acquisition of Daewoo Commercial Vehicles” to illustrate the Indian Acquisition problem. Statistically, there are 12 per cent to 14 per cent of Tata Motors’ revenue is from overseas at current status. And Tata Motors sets its communicated target at 25 per cent to 30 per cent, which means that the company aims to reach 25%-30% revenue from overseas in...

Automotive industry, Daewoo, GM Daewoo 2419  Words | 7  Pages

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Tata Motors Hbr Case - Profitability of the Nano

Memorandum To Chairman, Tata Motors Ltd Issue Profitable Production of the Nano Issues A primary issue Tata must consider is the current and future profitability of the Nano. In order to determine if their strategy of entering the small car market is feasible, the influences on the industry must be evaluated. If evaluation of the industry indicates that future profitability is in question, the company must consider canceling the project, or focus on areas where Tata can influence the industry...

Automotive industry, Cost, Ford Motor Company 1161  Words | 5  Pages

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Fiat Case

MGMT 837 INTERNATIONAL STARATEGY AND ORGANIZATION SERDAR SERDAROĞLU Fiat's Strategic Alliance with Tata What is the business opportunity in India? Do you think that Fiat needs a partner? Why? Actually there is a lots of opportunities in India. There is a huge automobile industry in India which was valued at over 26.3 billion USD. Unit sales in the same year exceeded 1.5 million. Passanger vehicle sales is expect to grow 14%-16%. There is a big potential in owned car statistics. It was expected...

Automobile, Automotive industry, Cash flow 666  Words | 2  Pages

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The Tata Nano Case

To: Mr. Ratan Tata, Chairman TATA Group of companies, India From: ------------------------------------------------- Date: Fall 2008 The issue that TATA Motors Inc. is facing right now is to predict the viability of the Project Nano. Also, TATA Motors Inc. wants to know what other steps it can adopt to improve the chances of success for its newest venture- The Nano. Overview TATA Motors Inc., part of one of the most respected Business Houses in India-TATA Sons INC., is currently...

Automobile, Developed country, Developing country 1027  Words | 4  Pages

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Swot of Tata Motors

PROFILE Tata Motors Limited is India's largest automobile company, with consolidated revenues of Rs.70,938.85 crores (USD 14 billion) in 2008-09. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer. The company's 23,000 employees are guided by the vision to...

Automobile, Automotive industry, Fiat 2172  Words | 6  Pages

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Case Study on Worldclase Manufacturing

World Class Manufacturing Assignment: Please find below two case studies. Please form teams of 4-5 students. Analyze the cases and develop strategies to become world class. Please submit your report in written form. Last date for submission: 10th March Case - 1 Manufacture of World Cheapest Car: TATA NANO M/s Tata Motors launched the world cheapest car in March, 2009. The car was developed totally indigenously by M/s. Tata motors. The organization made all efforts to ensure a highly efficient...

Girish Wagh, Maruti 800, Pantnagar 1128  Words | 4  Pages

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Tata Motors - Crisis and Recovery

TATA MOTORS Submitted to: R. Thankur Submitted by_:_ *Group 10* (FT-B*2*) Arpita Kharbanda (08FT-071) Hardik Semlani (08FT-079) Himanshu Goyal (08FT-081) Kanika Nagpal (08FT-082) Manasi Gupta (08FT-085) Table of Contents “It is our ability to anticipate the future, and react accordingly that will determine our success.” Henning Holck-Larsen {text:bookmark-start} Introduction {text:bookmark-end} Tata Motors Limited is India’s largest automobile company, with...

Automobile, Automotive industry, Fiat 1141  Words | 4  Pages

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2009 Chrysler Fiat Strategic Alliance - Essay

The 2009 Chrysler-Fiat Strategic Alliance (Teaching Note copyright Syed Tariq Anwar) Case Synopsis The case is intended to have students look at the 2009 Chrysler-Fiat strategic alliance, its current issues, and future viability in the global auto industry. The new landscape of the American auto industry and the role of Fiat is analyzed in the cross-border tie-up. After de-merging with Daimler in 2007, Chrysler did not do well because of the 2008-2009 global financial crisis and its...

Automotive industry, Chrysler, Daimler AG 1026  Words | 4  Pages

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Tata Motors

information from http://www.researchandmarkets.com/reports/554957/ Tata Motors Limited - SWOT Analysis Description: The Tata Motors Limited - SWOT Analysis company profile is the essential source for top-level company data and information. Tata Motors Limited - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Tata Motors (or the company) is one of the leading automotive vehicle manufacturing...

Corporation, Credit card, ISO 9362 817  Words | 3  Pages

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Tata Ace

Strategy for sustaining momentum for Tata Ace Brief Background of Ace y India's first mini truck y Launched in May 2005 y Tag line Small is Big y Answer to the marketing myopia of three wheelers Idea behind launching Tata Ace  Market Situation y y y Govt plans of road expansion. High GDP growth rate positively correlated with truck penetration. High probability of increased demand in LCV segment.  Company Situation y y Tata product portfolio lacked greater than 45...

Guru Gobind Singh, Marketing, Strategic management 1088  Words | 7  Pages

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Chrysler-Fiat Strategic Alliance

Chrysler Fiat Strategic Alliance The Chrysler Company was founded by Walter Chrysler on June 6, 1925, when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. Later Fiat S.P.A was merged into the company following a board approval and become Fiat Chrysler Automobiles NV (FCA). FCA became the owner of the Fiat Group, the holding company that consists most of the company's brands, like Ferrari, Maserati, Fiat Group Automobiles, and Chrysler Group Automobiles. Fiat rose...

Automotive industry, Chrysler, Dodge 1614  Words | 6  Pages

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Fiat

Fiat plays double or quits with Chrysler Sergio Marchionne reckons that Chrysler can help save Fiat from itself and from Italy. It is a gamble, but one he has to take IN JANUARY Fiat cars will be back on sale in America for the first time in 27 years. The tiny, retro-styled Fiat 500 will appear in the showrooms of 130 dealers across the country. It was launched at the Los Angeles motor show last week, alongside a revamped Chrysler range. Fiat's return to America is the first visible result...

Alfa Romeo, Automobile, Automotive industry 1421  Words | 5  Pages

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Swot analysis of Tata motors

Swot analysis of Tata motors: In this assignment I am doing the swot analysis of TATA Motors. Strength: Brand Name: TATA was established in 1945. Tata Motors is India’s largest automobiles company with approximately 70000 permanenet employees and it gain a revenue US Dollar 38.6 Billon at the in 2013-2014(www.tatamotors.com). Tata bought land roverand jaguar from ford group in 2008 but they didn’t change the name of the brand because jaguar and landrover are established brand in world...

Automobile, Automotive industry, Ford Motor Company 2023  Words | 9  Pages

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Fiat Chrysler

Case Questions 1. According to a major economics consulting firms, Fiat`s ¨South American operations are the jewel in the Italian company`s global operations¨. Fiat has plants in Brazil and Argentina, and Brazil is the biggest market, well ahead of its home-country market. In 2011, with the Chrysler venture taking up more and more of the firm`s attention – and as European sales suffered a steep decline – rumors began to circulate that Marchionne might move Fiat headquarters from Italy to the United...

Corporation, Globalization, Multinational corporation 2013  Words | 6  Pages

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Tata Ace- Case Study

MARKETING STRATEGIES ASSIGNMENT “TATA ACE” CASE STUDY 1) Why do we feel Tata Motors was targeting LCV (Light Commercial Vehicle) segment under commercial segment for TATA ACE? - - - Better highway systems like the Golden Quadrilateral meant that Commercial vehicles in 45+ Tonnes could carry bulk loads covering large distances in shorter time and at lower per tonne per km cost. Government also went about the task of improving road network between medium sized cities and also...

Automobile, Commercial vehicle, Marketing 1046  Words | 5  Pages

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TATA MOTORS JLR - THE SUCCESS STORY

TATA MOTORS JLR - THE SUCCESS STORY The story of IBM was always considered to be the greatest turnaround stories of all times but wait, have you heard how an Indian MNC Tata has turned it around for itself through its acquisition and revival of the global luxury brand , Jaguar-Land Rover(JLR). In the past few years, Tata motors have gone from a sheen losing family business to a global profitable brand. In April 2012 share price of Tata motors surged 90 % (6 months data) when the BSE rose 10%...

Four-wheel drive, Jaguar Cars, Jaguar Land Rover 1019  Words | 4  Pages

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Tata Motors Going Global

TATA MOTORS—GOING GLOBAL The wave of liberalization, privatization and globalization, which started sweeping India since the early 1990s, gave Tata Motors (established in 1945) a new direction in the path of globalization. The Tata Motors firstly, realized that if it wants to grow then it cannot afford to keep its business connected solely to the fortunes of one country. Secondly, with the dismantling of import restrictions in the near future or it the rupee begins to gain ground then India may...

Automotive industry, Commercial vehicle, Market 1266  Words | 4  Pages

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Technological Factors Affecting Tata Nano

No. | 1 | Acknowledgement | | 2 | Introduction | | 3 | 1. Situation analysis of TATA NANO 2.1. ( PESTELC) 2.2. Understanding the Competitive Environment- Porter’s five forces 2.3. Competitive advantage( Potter’s Generic strategy) | | 4 | | | Acknowledgement Introduction TATA Group is more than 150 years old. In terms of market capitalization and revenues, Tata Group is the largest private corporate group in India and has been recognized as one of the...

Automobile industry in India, I.DE.A Institute, Pantnagar 2141  Words | 7  Pages

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Tata Motors

also some policies by the labour contract to avoid exploitation of labour which makes this country much more expensive The famous incident is Tata Nano project in west Bengal which had to be shifted due to the political pressure and there were riots and big problems. So this plant had to shift at different region finally it was decide to Gujarat. Ratan Tata had promised the world that it would be available next year for the common man. This was not happening because of this political problem. This...

Automobile, Automotive industry, Carbon dioxide 1482  Words | 4  Pages

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TATA MOTORS

TATA MOTORS: Case Study Tata Motors in the year 1994 entered into a collaboration with Daimler to manufacture Mercedes Benz cars and ended the venture in 2001.In 1998 Tata Motors LTD for the first time launched INDICA,a fully indigenously manufactured passenger car.In 2002,TELCO was renamed as Tata Motors and in 2003 announced to launch the world’s cheapest car for Rs 0ne lakh only.In 2006,an agreement was signed with Fiat for manufacturing and distribution and in the same year entered venture...

Automobile, Daimler Motor Company, Gottlieb Daimler 452  Words | 1  Pages

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Tata Nano

Introduction Of NANO In Auto Sector “Great things come in small packages” and so is NANO, peoples car. Mr. Ratan Tata envisioned that every Indian must own a four wheeler, most affordable car with all basic facilities in any other expensive car. And today the most awaited car is a part of the ever growing automobile sector. Ratan Tata, the Chairman of Tata Motors, began development of the world's cheapest production car in 2003, inspired by the number of Indian families with two-wheeled rather...

Automobile, Automotive industry, Fiat 2467  Words | 6  Pages

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What Would You Recommend for the Alliance (Between Fiat & Tata) to Be Successful?

In May 2012, Fiat and Tata Motors have ended their alliances after a 5 year relationship. According to the article, Tata stated that “the venture with Fiat has not been as active as we had thought”. Why are alliances failing? How can they succeed? Alliances between companies have become crucial to business success and it cannot be done without a disciplined approach. In order to maximize success, there are 5 key elements which should be in placed: 1. Partner Selection In order to select...

Automotive industry, Failure, Interpersonal relationship 555  Words | 3  Pages

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Tata Motors

the historical statement which Mr. RATAN TATA said when he launched his ambitious TATA NANO; the people’s car in India on 23 rd march 2009. Tata has always given value products in the Indian Car Market whether it is path breaking recently launched TATA NANO or TATA INDICA (which created great brand into the car industry in the diesel segment). Not only is the passenger car, even into the heavy vehicle segment TATA is the only sole leader in India. TATA has created its brand value not only in...

Automobile, Automobile industry in India, Automotive industry 11171  Words | 48  Pages

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Tata Motors Case

Case Analysis, Tata Motors International Business and Economics Amsterdam Business School, 2010 Introduction Tata Motors is an automotive company to take notice of. Representing the evolving Indian population and growing economy of one of the world’s key emerging markets, it is a market leader for commercial vehicles and third for passenger vehicles in the Indian market. It shocked the world by introducing the $2000 Nano in 2009 and also by growing its portfolio by purchasing Jaguar Land...

Automobile, Automotive industry, Developed country 4354  Words | 13  Pages

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Tata Motors Crm

SAP® Customer Success Story Tata Motors “SAP has a clear superiority in the market. It has a large presence and good support, so we chose the SAP ERP Solution for our company. The results have definitely exceeded our expectations” Probir Mitra, CIO, Tata Motors. AT A GL ANCE Company Name n Industry n Product & Services n : Tata Motors Limited : Automotive SAP® Solutions & Services TATA MOTORS SAP® ERP helps Tata Motors to serve their customers better and faster SAP® ERP...

Automotive industry, Enterprise resource planning, Jamshedpur 1539  Words | 6  Pages

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report on tata nano

 TATA MOTORS “NANO” “THE ONE LAKH CAR THAT DRIVES ONE BILLION DREAMS”. MARKETING PROJECT SUBMITTED BY:- CONTENTS 1. Introduction 2. Idea generation 3. What makes Tata Nano so Global? 4. Marketing Mix 5. STP INTRODUCTION Tata Motors Limited (formerly TELCO, short for Tata Engineering and Locomotive Company) is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India and...

Automobile, Automotive industry, Diesel engine 825  Words | 4  Pages

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Tata Ace

TATA MOTORS: Serving an ‘ACE’ for SUCCESS Tata Motors, India’s largest integrated automobile manufacturer, announced the commercial launch of the country’s first versatile and indigenously developed, diesel powered mini-truck —The Tata Ace — at a glittering function in Bangalore. Tata Ace is priced in the range of Rs 2.25 lakh for BS II and Rs 2.35 lakh for BS III (ex-showroom Kochi and Bangalore respectively). Tata Ace is powered by a small and efficient 16bhp 700 cc IDI diesel engine. Suitable...

Automotive industry, Diesel engine, Drum brake 2004  Words | 7  Pages

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Tata Motors Going Global

TATA Motors-International Business Indian Automobile Industry Hailed as ‘the industry of industries’ by Peter Drucker, the founding father of the study of management, in 1946, the automobile industry had evolved continuously with changing timesfrom craft production in 1890s to mass production in 1910s to lean production techniques in the1970s.The automotive industry in India grew at a computed annual growth rate (CAGR) of 11.5 percentover the past five years, the Economic Survey 2008-09 tabled...

Automobile industry in India, Automotive industry, Fiat 13462  Words | 44  Pages

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Tata Motors 7ps

Process 3. Physical INNOVATION Innovation in Tata Motors is not a recent phenomenon, but is a part of its legacy. The Company’s culture of perpetual search for excellence is highly attributed to the Tata’s ethos and incessant efforts of its employees in the past several decades to serve the customers by bringing continuous innovation in its products and processes. I would first touch upon three major areas to illustrate how Tata Motors has effected innovation in the past several years. 1...

Automobile industry in India, Automotive industry, Maruti Suzuki 1682  Words | 6  Pages

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Auto Bavaria Porter Five Forces

Malaysian market. Auto Bavaria, a subsidiary of the Sime Darby Group is one of the appointed authorized dealers for BMW, MINI and Mottorad. Established in 1988, Auto Bavaria is the largest retail and service organization that has eight branches and seven service centers located across Malaysia at Glenmarie, Segambut, Sungai Besi, Penang, Kuantan, Johor Bahru and Kuching while the Bukit Bintang branch is the only official BMW, MINI and Motorrad showroom in the country. Auto Bavaria’s range of products...

Automatic transmission, Automobile, Automotive industry 2459  Words | 7  Pages

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