Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
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1 Dakota current allocates warehousing‚ distribution and order entry cost equally to each customer. DOP’s pricing system is generally independent of the specific level of service provided for customers. They just chose a single cost drive. However‚ it’s not believable and proper to use this simple method to analyze costs when costs are more complex. So we need to use activity-based cost system to chose different cost drives and allocate costs based on the activity. 2 We identify four different activities
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Assuming the use of a plantwide overhead rate: a. Compute the rate for the current year. (Show your work for credit; 2 points) Cutting Machining Assembly Total Plant Direct Labor $300‚000.00 $200‚000.00 $400‚000.00 $900‚000.00 Mfg Overhead $540‚000.00 $800‚000.00 $100‚000.00 $1‚440‚000.00 1a) Plantwide O/H Rate 1‚440‚000/900000 1.60 b. Determine the amount of manufacturing overhead cost that would have been applied to the Hastings job.(show
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The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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2.1 The causes of product return for online apparel products Research on commercial returns have shown that the reasons for product returns could be defects‚ product incompatibility with user needs‚ and deficiencies in product performance relative to customer expectations (Ferguson‚ Guide‚ Souza‚ 2006; Guide‚ Souza‚ Van Wassenhove‚ & Blackburn‚ 2006; Rao‚ Rabinovich‚ & Raju‚ 2014). However‚ the main reason of returns suggested by Lawton (2008) is that products are not meeting consumer’s needs. Because
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Our product is composed of very healthy essential ingredients which is: Flan Is a sweet custard made with eggs and milk and often served with a caramel sauce.. it also contain certain vitamins and minerals Yams It is a root vegetable. Provide a very good source of potassium and fiber
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|Products |Description |Prices | | | | |[pic] |[pic] | |Brand name |Kind | |Essel Supermarket |Robinson’s |Jenra Grand Mall | |
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Test tube Mortar pestle Dilute HCl Disodium hydrogen phosphate NH4OH AlCl3 NaOH Cobalt nitrate Ammonium carbonate Preparation of the sample: Ten of marketed products (tablets/ capsule) is taken and crushed in mortar pastle. This powder is used as a sample through out the experiment. Sample is taken‚ then dilute HCl is added‚ when dissolved the solution then filtered the sample‚ which is a stock solution. Test
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Case 1 Paper products‚ Inc. Introduction Paper Products Inc.‚ a manufacturer of file folders‚ file markers and labels‚ and a variety of indexing systems‚ the products of PPI are of great quality and have no match with the competitors. The case basically revolves around a decision that is to be taken on a proposition offered by Office Center Inc. – a distributor of office supplies i.e. offering PPI to get into Dealer Branding‚ creating a product under dealers brand name similar to that of its
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Case 7 – 4 ALOHA PRODUCTS I. Point of View As shown in the case 7-4‚ Aloha Products faced different problems with its departments in the Purchasing Unit which operates disorderly that cause the inefficiency and ineffective allocation of resources. II. Statement of the Problem This study sought to answer the following questions: 1. What should the company do to solve the problem regarding the Purchasing Unit? 2. What are the things that the Purchasing Unit must consider before
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