Rosewood Case 1. Make an overview of the pros and cons of the tow different branding strategies (i.e.‚ individual branding and corporate branding) 1) Individual branding: - Each hotel and resort featured architectural details‚ interiors and culinary concepts that reflected local character and culture and defined Rosewood’s ‘Sense of a Place’ (each of the properties seeks to capture what is unique about the given location). - Some degree of flexibility and creativity
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Starwood Hotels & Resorts Worldwide‚ Inc. is one of the largest hotel ownership and management companies in the world. Starwood‚ headquartered in White Plains‚ New York‚ owns‚ operates‚ franchises and manages hotels‚ resorts‚ spas‚ residences‚ and vacation ownership properties under its nine owned brands. Currently‚ Starwood owned‚ managed‚ or franchised over 1000 properties in over 100 countries and employees 145‚000 people at its’ owned and managed properties. Starwood Hotels is a fully integrated
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craft‚ Banyan Tree Hotels and Resorts received its first guest in 1994 in Phuket‚ Thailand. Since then‚ it had grown into a leading manager and developer of niche and premium resorts‚ hotels and spas in Asia Pacific. Despite having minimal advertising‚ Banyan Tree achieved global exposure and a high level of brand awareness through the company’s public relations and global marketing programs. Much interest was also generated by the company’s socially responsible business values and practices caring
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CLTV - CUSTOMER LIFETIME VALUE CLTV is the sum of present value of company’s future cash flows generated from its customer From the Exhibit 8 ROSEWOOD’S BRAND - WIDE CUSTOMER LIFETIME VALUE SPREADSHIT Without With Rosewood Rosewood Corporate Branding (2003) Branding Total Number of Unique Guests Average Daily Spend Number of Days Average Guest Stays Average Gross Margin per Room Average Number of Visits per Year per Guest Average Marketing Expense per Guest (systemwide) Average New Guest Acquisition
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Banyan Tree hotels and resorts is still a small and new hotel group organization‚ they have a lot of ideas; being a worldwide business in their market. As they develop‚ they want to stay true to their core standards and beliefs so that they not change in the future ‚ trying to develop their selections and capability to bring the Banyan Tree Experience to their customers ; having a values which have shown their hard work since their first hotel in Thailand . To achieve more‚ they need to stay in
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Firstly‚ as the hotel is near the beach so it will include an access for the guest such as snorkeling or diving. The hotel also provides some equipment that can be use for that reasons the hotel will need the guest’s room number and the particular time that the guest will return it back. Beside that the guest also can has experience for parasailing above
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Group Assignment (Winter 2014) Pilgrim Bank (A): Customer Profitability Pilgrim Bank (A) is a case that analyzes customer profitability in a retail banking setting. It explores a business phenomenon common to the retail banking industry and‚ within this context‚ acquaints you with the types of managerial questions that can be made by data analysis. As a recently hired analyst‚ Alan Green (your group’s role) has data on a sample of customers and must make recommendations about whether the bank
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Importance of Analyzing Customer Profitability BADM 603 July 30‚ 2007 Every for-profit business has one main goal: to maximize profits by selling as much of its products or services to as many customers as possible. It seems logical to think that the more customers that a business has‚ the more profitable the company will be. However‚ business managers should also be aware that some customers are more profitable to the company than others. Managers should analyze their customers to determine those
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the boutique resort‚ residences and spa industry and provide naturally-luxurious‚ ecological‚ culture-sensitive experiences. Manage 25 resorts and hotels‚ 68 spas‚ 65 retail galleries‚ and two golf courses in 55locations in 23countries Rewarded: • • • • • • “Best Resort Hotel in Asia-Pacific” 2002 “Seychelles’ Best Resort” & “Seychelles’ Best Spa” 2003 “Best Hotel for Room” 2006 “Best Hotel (Luxury)” 2007 “PATA Gold Award – Ecotourism Project Category” 2008 “Favorite Overseas Hotel Spa – Winner”
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Taj Hotels‚ Resorts & Palaces CSR Case Study Company Brief The Indian Hotels Company Limited and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and are recognized as one of Asia’s largest and finest hotel company. Incorporated by the founder of the Tata Group‚ Mr. Jamsetji N. Tata‚ the company opened its first property‚ The Taj Mahal Palace Hotel‚ Bombay in 1903. Today Taj Hotels Resorts and Palaces comprises 108 hotels across destinations in India‚ Maldives‚ Malaysia‚
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