Political- Legal: The 7 days return policy‚ ruled by the Office of Fair Trading (OFT) which stated that easyCar must grant consumers 7-day cooling-off period from the time of reservation in order to cancel their reservation and receive a full refund. EasyCar’s policy of posting pictures of consumers whose cars were 15 days or more overdue which led to legal concerns‚ especially if easyCar posted a wrong picture. Other: Technological factor. The advancement in communication methods such as
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CASE STURDY – easyCar.com 1. EXECUTIVE SUMMARY easycar was a member of the easyGroup family of companies. It was founded by the flamboyant Greek entrepreneur‚ Stelios Haji-Ioannou and was simply referred to as Stelios. The company opened its first location in London on April 20th‚ 2000 under the name easyRentacar. In the same week‚ it opened locations in Glasgow and Barcelona. Stelios’s intelligent move was to stay close to their other company‚ easyJet. They started out with a fleet of 5‚000 Expensive
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easyCar’s EasyCar opened its first office in London‚ 20 April 2000‚ called EasyRentacar. In the same week‚ easyCar has opened offices in Glasgow and Barcelona. All three cities are popular destinations easyJet. Initially‚ vehicles were able to rent a very cheap for example for € 15 per day plus a one-time charge of preparing the vehicle of 8 €. Each of these locations has had its fleet consisted exclusively of Mercedes A-Class. It was the only vehicle that could be rented at the time of easyCar-in.
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EasyCar is one of the companies under the easyGroup brand name created by Stelios Haji-Ioannou. It is the fastest growing car rental company in Europe because it offers value for money. This is achieved by simplifying the car‚ and passing on the benefits to the customer in the form of a lower price. This low cost car rental idea is not for every consumer. Since the market is segmented into business and leisure travelers easyCar tries to focus all of its efforts to the price sensitive leisure segment
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6 SWOT analysis of Samsung 6 TOWS matrix analysis 8 3. Question 3: 8 4. Question 4: 10 Conclusion 11 Executive Summary 11 Personal experiment 11 List of References 13 List of Tables Table 1: Brand ranking by value in 2005 5 Table 2: SWOT of SAMSUNG 7 Table 3: TOWS matrix of SAMSUNG 9 List of Figure Figure 1Brand Value from 2001 -2005 5 INTRODUCTION In every successful business‚ marketing plays an important role in its performance in the purpose of maximizing the brand value. Marketing is the
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Marketing Strategy Case Questions (Galka) ECCO A/S Global Value Chain Management Marketing Strategy Term 4 2011 Team #6 03 August 2011 1. Perform a Porter’s Five Force Analysis Force 1: Barriers to Entry | |Questions |Answer |Reason for Barriers to entry | |1. |Do Larger firms have a cost/performance |Yes (Positive) |Larger firms like ECCO have resources
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CanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year‚ and the consumer price index is steady with approximately 1.5-2 percent change per year. A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep
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• 4 million dollars cheaper to go direct. • What are the subjective (qualitative issues) • What is the overall risk involved? (Establish relationships with retailers‚ another risk is can they sell to the retailers carpet at the same price as the wholesalers? Financials: Wholesaler = of something Dealing with 7 wholesalers so need 7 distribution centers. How much it costs to lease those? (4) Total sales calls / how much one person can do = how many sales reps needed? Sales
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As discussed by (Palmer‚ 2012‚ p. 259) the marketing mix is a conceptual framework that identifies the principal decisions made in configuring offerings to meet customer’s needs. It is made up of four coherent elements which include: Product‚ Place‚ Price and Promotion. The newspaper and publishing industry is dominated by 4 major companies (News Australia Holding Pty Limited‚ Fairfax Media Limited‚ Seven West Media Limited and APN News and Media Limited)‚ each owning large sectors of the market
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Test 1: innocent Using the case text‚ please answer the questions below using relevant theory. Please remember to argue for your choices. You are welcome to make necessary assumptions. Weight Question 1. 50% a. How does innocent create value for its customers? b. Which needs and wants does innocent satisfy? 2. 50% a. Please conduct a PEST (situation) analysis regarding the marketing environment for innocent b. Which are‚ in your opinion‚ the most important strengths and
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