KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders‚ founder of KFC. He reached celebrity status in 1952‚ when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70’s‚ that special recipe reached Malaysia. Today‚ KFC Malaysia continues to serve finger lickin’ good‚ succulent
Premium Fast food restaurant Fast food KFC
Pizza Hut strategic plan Executive Summary This proposal describes Pizza Hut and the introduction of a new product called "The Extreme." A brief history of Pizza Hut is provided at the beginning of this proposal along with an analysis of the fast food industry. Current trends in demographics and eating habits are included. A SWOT analysis has been done to identify Pizza Hut’s strengths‚ weaknesses‚ opportunities‚ and threats so that these factors can be taken into consideration in deciding whether
Premium Pizza Hut Pizza Marketing
the service sector on which we want to make our project. For this we have chosen the KFC food chain. KFC is the growing brand in the world for food industry. KFC basically deals in chicken recipes whose main focus in crispy and deep fried chickens. To know the market response of KFC we visited various chains of KFC and we also had survey on the public (who are the basic consumers of the KFC). We visited KFC chain of Noida Sector18‚ Lajpat Nagar‚ Center Stage Mall‚ Noida‚ and Ghaziabad. We concluded
Premium KFC Fast food
Background KFC Corporation Kentucky Fried Chicken was founded by Harland Sanders in Corbin‚ Kentucky. Harland Sanders was born on a small farm in Henryville‚ Indiana‚ America‚ in 1890. Sanders loved to cook and to invent a new recipe. One day he tested to mix eleven herbs and spices with wheat flour until he got success and he had a secret recipe for cooking chicken. Sanders opened the first facility with a 142-seat restaurant‚ a motel‚ a gas station. During the 1930s an image that would became
Premium KFC Pizza Hut Fast food
Contents 1. Company Profile and History 4 2. Current Market Situation 4 2.1 PEST Analysis 4 2.2 Porter’s Five Forces 6 2.3 Competitor Analysis 7 2.4 Market Segmentation 8 3. SWOT and issue analysis 11 3.1 SWOT analysis 11 3.2 Key Successful Factors 13 3.3 Issue Analysis 13 4. Objectives 14 5. Marketing Strategy 14 Appendix 15 Figure 2 15 Reference 16 1. Company Profile and History Kentucky Fried Chicken (KFC)‚ founded by Colonel Harland Sanders in 1930‚ has developed to become one of
Premium Vietnam KFC Fast food
Yum! Brands Building the KFC Global Brand Micky Pant YRI Chief Marketing Officer KFC International – Strong ’06 Performance 5% SSS Growth Nearly 300 More Traditional Restaurants BYA Update Solid sales growth across the world‚ with renewed strength recently South Africa Middle East Netherlands Europe FBU Mexico Asia FBU Australia U.K. France India Japan Germany Russia YTD 17% 9% 8% 7% 6% 5% 5% 4% 4% 1% Flat -1% N/A Note: YTD same-store-sales growth above are estimates‚ including
Premium Brand Pizza Hut Brand management
Background to KFC KFC is part of Yum! Restaurants International‚ a global company which also includes Pizza Hut‚ Taco Bell‚ Long John Silvers and All American Foods in its portfolio. In Southern Africa‚ KFC is the largest player in the Quick Service Restaurant (QSR) Industry and as a brand it is has the largest TV spend in South Africa (followed by MTN‚ Cell C and then Vodacom). As a marketing team we are involved in making over 30 television commercials in a year so it is a very busy and fast
Premium KFC Pizza Hut Marketing
counted‚ McDonald‚ Burger King and KFC. People are tending to have fast food all the time‚ no matter is breakfast or dinner and tea‚ they will have them in fast food restaurant. (British Council) I am going to talk about KFC as I worked before. Kentucky Fried Chicken‚ also known as KFC‚ a famous chicken chains restaurant‚ was introduced to Britain in 1965 and the first store was in Preston. Many more followed in 1986‚ following the worldwide acquisition of KFC by PepsiCo‚ it was announced that
Premium KFC
KFC Case Study Introduction If one international brand must be selected as the most favourite one for Chinese consumers‚ it would be Kentucky Fried Chicken‚ or KFC as it is known more commonly. According to questionnaire survey conducted by the globally-renowned marketing researching company AC Nielsen in 30 China cities in 1999‚ KFC was accepted by Chinese consumers as “the most popular brand” and ranked as the No.1 among top ten international brands in China. With the increasing abundance
Premium Fried chicken Joint venture China
Project Report. Dear Sir‚ We are students of the BUS 101 course (Introduction to Business). As a requirement of your course BUS 101‚ we have prepared this project report on “KFC”. We would like to thank you for letting us work on the project‚ which enhanced our understanding of the subject matters through analysis and reporting. Since we worked in a group to prepare this report‚ it also gave us the opportunity to develop our teamwork capability. It was a real pleasure working on such topic
Premium Marketing Pricing Advertising