Swot Analysis of Trap-Ease Executive Summary: Trap-Ease America has the patent to a revolutionary new mouse trap. Trap-Ease America expected the revolutionary mouse trap to sell like hot cakes unfortunately things have not progressed as predicted so far. A few major problems can be identified with the overall business strategy of Trap-Ease America. First of all‚ the President of the company happens to be the only sales person as well for the product. Secondly‚ there seems to be a wrong selection
Premium Marketing
Case 1. Trap-Ease America: The big cheese mousetrap. ------------------------------------------------ 1.In order to evaluate their once-in-a-lifetime opportunity the investors need the information if there’s another more sophisticated tool of fighting against mice. If there are - their opportunities are not so high. But if another tool haven’t been invented yet and the Trap-Easeis the only innovative mousetrap on the market‚ Martha and investors are able to use thisopportunity.Group would write
Premium Marketing
|Marketing Assignment | | | |[Trap-Ease America Company Marketing Analysis] | | | |[April 24‚ 2012]
Premium Marketing
1. For Martha to best assist Trap-Ease America to take advantage of the opportunity of profiting from providing its customers with a better mouse trap‚ it is necessary to evaluate the values of which market segments will be best served by the product‚ the strategic and long-term goals of the company and define the marketing concepts and mission orientation through which they will meet those goals. In Martha’s initial efforts‚ she defined the market segment and their values as women responsible for
Premium Marketing
product produces by the company. Currently‚ Trap-Ease has only manufactured one product that is the mousetrap‚ which is also known as the Trap-Ease mousetrap. This mousetrap is designed to allow customers to enjoy the means of dealing with mouse problem efficiently. Customers can be at ease by avoiding the safety and cleanliness problems created by the traditional spring-loaded traps or poison. One of the main materials for Trap-Ease mousetrap is plastic. The trap is a square‚ plastic tube measuring about
Premium Marketing Marketing Mousetrap
1) Martha is the president of the Trap ease company but it doesn’t seem that they have done enough research on the product. Is the product a necessity and the market really in need of such a product? They just speak how innovative the product is a new invention and they just rave about it. I do agree that they have some presentable features‚ such as it can also be used as use and throw‚ it is not messy and the safety aspects of the product. But a mission statement that there would be nothing better
Premium Target market Target Corporation Marketing
2) Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target? Martha has targeted women for her product. She feels that women are the best group to target because they don’t like the mess or the risks created by traditional mouse traps. But what Martha doesn’t know about is woman is a large segment that is too wide to be targeted properly. In the society‚ woman population is shrinking rapidly causing market that Martha is targeting is shrinking
Premium Mouse Rat Mice
Running head: CASE STUDY TRAP-EASE AMERICA 1 Case Study: Trap-Ease America Marketing Questions for Discussion 1. The information they need to evaluate this opportunity will be: What kind people actually buying their product? They need to know this to target their real consumers. Their customers’ income level. By knowing this‚ they will see the reason of people who still buy those spring-loaded traps. Are there better products in the market? If so‚ no wonder why
Premium Marketing Customer Need to know
Al Capone “The Big Cheese” Alphonse Gabriel "Al" Capone (January 17‚ 1899 – January 25‚ 1947) was an American gangster who led a Prohibition-era crime organization. The Chicago Outfit‚ which then also became known as the "Capones‚" was devoted to smuggling and bootlegging liquor‚ and other illegal activities such as prostitution‚ in Chicago from the early 1920s to 1931. “The Big Cheese” is the head of the gang in a given area defined as territory. And Al Capone was just that in Chi-town.Born
Premium Al Capone Chicago Outfit Crime
CADSE ANALYSIS OF “THE NICE TRAP” Do you think there is a contradiction between what employers want in employees (agreeable employees) and what employees actually do best (disagreeable employees)? Why or why not? As agreeable employees have a cooperating‚ pleasant‚ warm‚ sensitive‚ kind and supporting personality which will create a fair work environment in an organization. But disagreeable employees don’t show these behaviors. There are certain situations where employers want agreeable employees
Premium Trait theory Employment Big Five personality traits