AIDS‚ condoms and carnival Durex in Brazil OUTLINE • • • • • • • • • Aids’ and condoms history Brazil’s global environment PESTEL SSL activities Export and supply process Marketing mix SWOT analysis Conclusion Recommendations References INTRODUCTION Problem formulation Was it a good idea for Durex to enter the Brazilian condom market? CONDOM MARKET IN BRAZIL SIZE Commercial market: 660 000 000 (6.6 million) Government hand-outs: 1 000 000 000 (1 billion) BRANDS MARKET
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CASE 45 AIDS‚ Condoms‚ and Carnival Worldwide‚ more than 2 million people died of AIDS in 2009‚ and more than 33 million are estimated to be living with HIV/AIDS. BRAZIL Half a million Brazilians are infected with the virus that causes acquired immunodeficiency syndrome (AIDS)‚ and millions more are at high risk of contracting the incurable ailment‚ a federal study reported. The Health Ministry study is Brazil’s first official attempt to seek an estimate of the number of residents infected with
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Before the 19th century Whether condoms were used in ancient civilizations is debated by archaeologists and historians.[2]:11 In ancient Egypt‚ Greece‚ and Rome‚ pregnancy prevention was generally seen as a woman’s responsibility‚ and the only well documented contraception methods were female-controlled devices.[2]:17‚23 In Asia before the 15th century‚ some use of glans condoms (devices covering only the head of the penis) is recorded. Condoms seem to have been used for contraception‚ and to have
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Carnival Corporation (2002) I. CASE ABSTRACT In 2002‚ the biding war between Carnival and Royal Caribbean Cruise Line for the Princess Cruise Line ended. Carnival’s bid of %5.67 billion was accepted by Princess’s management‚ the war had lasted for almost a year‚ Princess had 11.9% market share and Carnival had 31.9% - a potential market share of 53.8%. After the terrorist attack on New York City and Washington‚ D.C. on September 11‚ 2001‚ customers for cruises dropped out of the market
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Origin of the name The word condom is probably derived from Latin "condus" meaning receptacle. Another explanation is that the gut condom was invented by the English army doctor Colonel Quondam in around 1645 and that the word is a corruption of his name. We do not know who invented condoms‚ but we do know that they were in use. There is evidence of this in the writings of Marquis de Sade‚ Casanova and James Boswell. The latter‚ a Scottish lawyer and writer‚ protected himself against sexually transmitted
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Current Situation: CRITICAL CASE ISSUES Human Relations (CI #1) Employee and Labor Lawsuits Employees of Carnival are claiming unfair working conditions with poor compensation. (CI #2) Succession Mr. Arison stepping down in the future‚ who will run company‚ third generation Arison or someone else. Operation/Logistics (CI #3) The Costa Concordia Cruise Ship lawsuit Cruise ship laying on side‚ environmental risk‚ and lawsuits from crash. (CI #4) The Carnival Triumph dead at Gulf of Mexico
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Case Study (Carnival) Barry J. Ellis 20 Feb 2013 The Carnival Corporation and plc is the largest global cruise line operator and one of the largest vacation companies in the world. Carnival is headquartered in Miami Florida and London England. It operates a fleet of over 80 ships and typically has over $150‚000 guests and 65‚ 000 shipboard employees sailing at any given time. Carnival is part of the North American market which is dominated by 3 organizations; Carnival‚ Royal Caribbean
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numbers of HIV/AIDS cases‚ sexually transmitted infections and teenge pregnancies highlighted a lack of knowledge about sexual health and the need for education about condom use within the Fijian community. With a small population of only 900‚00 people‚ HIV/AIDS has the potential to have a devastating impact on Fiji if it is unchecked. To address this problem‚ MSIP utilises modern marketing techniques and a locally branded product to increase the acceptance‚ awareness and of condoms within Fiji.
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Research paper on carnival Mardi gras Just the name Mardi gras conjures up images of drunken‚ bead-wearing revelers dancing through the streets of New Orleans. But how‚ and when‚ did this huge mid-winter party get started? Here ’s a look at the history of Mardi gras throughout the ages and across the nations. Herman states‚ Historians tell us that the ancient Romans probably kicked off the Mardi gras celebrations. (pg. 115)Their mid-February festival known as Lupercalia honored the god
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Carnival Brazilian Carnival History is richer‚ more varied and more interesting than most people think. There is much more to Carnival than just parties. The carnival can trace its roots back to an ancient Greek festival held each spring to honor Dionysus‚ the god of wine (“Brazilian Carnival in Rio”). The Romans adopted the festival to honor two of their gods‚ Bacchanalia and Saturnalia. During the Roman festival‚ slaves and masters would exchange clothes and spend the day in drunken revelry. The
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