AMERICAN INTERNATIONAL UNIVERSITY - BANGLADESH Dhaka‚ Bangladesh Faculty of Business Administration Department of Operations Management BBA Program COURSE OUTLINE Course No. : BBA 2212 Title : Operations Management Nature : Core Course Term : Summer 2013 / 2014 Credit : 3 Section : G Class Hours : ST 10:00 AM - 12:00 PM Class Venue : Room # 132‚ Campus # 1 Consultation : See TSF for available hours Office Hours : See TSF for available hours Faculty : Sultanul
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DATRIL: PIONEERING THE ACETAMINOPHEN MARKET Decision Marvin Koslow‚ vice president for marketing services at Bristol-Myers is going to choose a positioning strategy for Datril‚ an acetaminophen based analgesic‚ in order to solidify Bristol-Myers’ position in the analgesics market and gain share in the rapidly growing acetaminophen market. There are two possible options: ‘Pricing at par with Tylenol and it as a Tylenol substitute‚ featuring Bristol-Myers product’ and ‘low Priced alternative to Tylenol’
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Case 1-1 Starbucks – Going Global Fast Sept. 23‚ 2012 Question#1 - Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets. The controllable elements of marketing decisions for Starbucks include product‚ price‚ promotions‚ distribution and research. The uncontrollable elements of marketing decisions facing Starbucks include competition‚ politics‚ laws‚ consumer behaviors and level of technology. (Philip Cateora‚ 2010) Starbucks is one
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Switching Basics and Intermediate Routing ___________________ Cisco Networking Academy Program 3 Tobi Beernaert 2ICT3 Ciske Clarysse 2ICT3 Overview and Objectives The following case study is used to illustrate the process and documentation required for a network design. This case study presents a scenario in which the XYZ Research Company has hired a Network Consultant Group to design their network. In order to help you organize this project‚ the scenario has been broken into
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Rough Seas On the LINK650 by Steven L. McShane University of Western Australia Perth‚ Australia © 1995 Steven L. McShane. This case is based on actual events‚ although names and some information have been changed. This case may be used by current adopters of: S. L. McShane Canadian Organizational Behaviour‚ 5th ed. (Toronto: McGraw-Hill Ryerson‚ 2004); S. L. McShane & M. A. von Glinow‚ Organizational Behavior‚ 3rd ed. (Boston: McGraw-Hill‚ 2005); S. L. McShane & T. Travaglione‚ Organisational
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Richard Troutman IT Case Study The Widget Wonders distribution center is the worldwide leader in widgets. Which they’re in the process of building a state of art facility to manufacture new generation of widgets. The SNHUConsulting group leads the way of consulting in information technology. SNHUConsulting has been hired to consult on new hardware that will last for at least the next three years for the different apartments. The sales department consists of 50 employees that requires mobility
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This is a comprehensive case…that is‚ we will look back at the inception of the Segway and describe briefly the marketing mix that would most likely bring success. We will do this by answering the critical questions that follow: 1. Pick a corporate goal by putting an “X” in the left column choosing goal 1-4 X | CG | Year 1 | Year2 | Year3 | Year4 | Year5 | | 1 | $100‚000 | $200‚000 | $300‚000 | $450‚000 | $600‚000 | | 2 | $1‚000‚000 | $1‚500‚000 | $2‚250‚000 | $3‚250‚000 | $4‚500‚000
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Resolution case “Abbington Youth Center” Lidia Blandolino Anna Clara Cucinelli Antonina Navarra Antonia Iero 1) What assumptions are implicit in Mr. Thomas’s determination of a breakeven point? His first assumption Is that Abbington Youth Center‚ being a Non-profit organization‚ doesn’t need a profit‚ so he calculated the breakeven point with a profit that is equal to 0 ( total revenue=total costs). His second assumption is that he doesn’t take in consideration the differences among the three programs
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9-511-094 REV: JUNE 13‚ 2011 SUNIL GUPTA RAY WEAVER DHARMISHTA ROOD Gro oupon n e as of On November 29‚ 2010‚ the technology industry wa buzzing with rumors o Google’s bid for Group pon‚ a two-y year-old web bsite that pro omoted daily deals offeri y ing deep dis scounts from local merch hants. Google reportedly offered at lea $3 billion‚ eclipsing a r e o ast rival $2 billion bid from Y Yahoo. And as Groupon re a esisted‚ Goog quickly rai gle ised its offer t as much as $6 billion.1 to s
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Regina Case Regina Company Inc. was known as a complacent slow-growth company and was dominated by Hoover and Eureka within the floorcare industry. Donald Sheelen was a promising young individual when he was hired first as the head of the marketing division in Regina‚ and then became its president. Shortly after becoming company president‚ Sheelen set out to make Regina the industry’s number one company and repeatedly vowed to “bomb” Hoover‚ the number one firm in the industry at the time. Sheelen
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