Chapter 3 Market Aspect 3.1 OBJECTIVES OF THE STUDY This study aims: to determine the profile of the target market‚ to determine the general acceptability of the proposed business/project‚ to project the future demand and supply‚ to determine the projected sales/market share and‚ to develop the appropriate marketing strategies with regards to the business’ services‚ products‚ fees and promotions. 3.2 METHODOLOGY There are certain methods that the proponents used to gather the data needed in completing
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According the case: Kristen’s Cookie Company (A)‚ we can draw the Flow Process Chart‚ which could visualize the process of making a dozen of cookies. Q1. As we can see from this Gantt chart 1.1‚ the Rush Order Time is 26 minutes for one dozen size order. Chart1.1 A One Dozen Size Order The Gantt chart 1.2 clearly show the Rush Order Time is 36 minutes for two dozen size order. Chart1.2 A Two Dozen Size Order According to this Gantt chart 1.3‚ the rush order time is 46 minutes for
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agreement is enforced. Explain your thought process‚ comment on the situation‚ and make a suggestion based on the computations you have made. Given that we have the operating costs of Division C‚ we can calculate their loss from reduced output. In the case of Division A and Division B‚ the reduction in cost related to lower outside cost would be considered profit change. The proposal increases profit‚ but leaves Division C under-utilized. The fixed cost of under utilization would have to be considered
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(MUL) was established in Feb 1981 through an Act of Parliament‚ to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. It was established with the objectives of - modernizing the Indian automobile industry‚ producing fuel efficient vehicles to conserve scarce resources and producing indigenous utility cars for the growing needs of the Indian population. A license and a Joint Venture agreement were signed with the Suzuki Motor Company of Japan
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review was carried out to give an overview of the vast automotive industry. The automobile industry in the 21st century is filled with competition‚ innovations and new strategies (operational strategies‚ functional strategies‚ manufacturing strategies etc) which differentiate it from all other leading industries. The collaborations and joint ventures have played an important role in the development of the automobile industry which is further divided into two parts i.e.: (1) the production of parts
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1800’s was the automobile. The car has revolutionized transportation from the day a company named "Reo" sold its first car‚ the Curved Dashed Oldsmobile in 1901‚ to today. The topic of cars can be broken into many different categories‚ from SUV and sports to European and American. One maker of cars that has branched a lot in past years is Japan. Though we do not realize it‚ most of our cars come from Japan. The top car company as of 2011 is Toyota. Toyota is a Japanese automobile manufacturer that
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Analysis of Automobile Industry Industry Definition An Automobile‚ a wheeled passenger land vehicle which is self-propelled‚ i.e.‚ has its own engine and which‚ by its discovery‚ put the horses to rest and changed the way of living for the mankind. The automobiles (with examples) are classified as follows: 1. 2-Wheelers These are of 5 types: 1. Motorcycles: Bajaj Pulsar‚ Honda Unicorn‚ Honda Shine 2. Scooters: Honda Activa‚ Kinetic Zoom‚ Bajaj Chetak 4S 3. Scooterettes:
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Case Problem Set 3: Problem 1: Young Professional magazine was developed for a target audience of recent college graduates who are in their first 10 years in a business/professional career. In its two years of publication the magazine has been fairly successful. Now the publisher is interested in expanding the magazine’s advertising base. Potential advertisers continually ask about the demographics and interests of subscribers to Young Professional. To collect this information the magazine has
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Case 3-51 Pages 115 -117 1. Why might Koss management have placed so much trust in Sachdeva‚ along with minimal supervision and monitoring? Koss management might have placed so much trust in Sachdeva because she was is such a high position. She worked in the company as Vice President‚ when you are that high on the totem pole‚ you are given trust that you know what you are doing and that you want what is best for the company. Companies don’t hand out positions to people that
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Netflix Inc: Streaming Away From DVDs Executive summary Problem Online based DVD rental business faces market declining and video on demand online streaming service will be major selection by users in the future along with development of internet television technology. Right now‚ Netflix major business model is online subscription based DVD rental service‚ which depend on online subscription information to delivery DVD to customers (Wesley 1). This industry is in a mature stage of life cycle
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