Marketing 9/3/2013 Case Study “The Sleep Well Motel” 1. The Pros of Will Shelton owning and operating the Sleep Well Motel are he will be his own boss and there is already a night Manager employed by the current owner. The Cons of his owning and operating the Motel are it is hard to find good maid service‚ there was no on location restaurant and it was in need of cosmetic work. 2. I do believe Will’s marketing background will be a great assistance to him in running the motel and I believe
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waiting (trucks and bins) 7 a.m. 0 14 14 8 a.m. 0 28 28 9 a.m. 0 42 42 10 a.m. 14 42 56 11 a.m. 20 42 62 noon 26 42 68 1 p.m. 32 42 74 2 p.m. 38 42 80 3 p.m. 44 42 86 4 p.m. 50 42 92 5 p.m. 56 42 98 6 p.m. 62 42 104 7 p.m. 54 42 96 8 p.m. 46 42 88 9 p.m. 38 42 80 10 p.m. 30 42 72 11 p.m. 22 42 64 midnight 14 42 56 1 a.m. 6 42 48 2 a.m. 0 40 40 3 a.m. 0 32 32 4 a.m. 0 24 24 5 a.m. 0 16 16 6 a.m. 0 8 8
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Case Study #1 The Sleep Well Motel In April 1990‚ Will Shelton was evaluating information received from the owner of a motel that was for sale in Fort Morgan‚ Colorado. Will had answered an ad in the Wall Street Journal under the heading “Business for Sale.” To Will’s surprise‚ he received a call directly from Hank Bennington‚ the owner of the Sleep Well Motel of Fort Morgan‚ Colorado. During the conversation‚ Mr. Bennington described his motel and his reason for wanting to sell. He also described
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INDUSTRY PROFILE Global Hotels & Motels Reference Code: 0199-0520 Publication Date: October 2010 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York‚ NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai‚ UAE t: +49 69 9754 4517 f: +49 69 9754
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Motel 6 Financial Statement Marketing plan for Motel 6 Executive summary This is to bring to your attention that Motel 6 is flying higher than before and it is venturing more. This is after a turnaround in our fortunes. You can remember in 1990 when the chain based in Dallas was sinking after its acquisition by Accor S.A. of France from Kohlberg Kravis Roberts & Company‚ the leveraged buyout firm‚ for $2.3 billion. Again in 1993‚ we lost $40 million. However‚ we are standing tall today for turnaround
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The Sweet Dream Motel Managers need to know where they are now if they are to be able to decide where they are going. SWOT analysis gives managers a chance to examine the external environment within which the organization operates and the internal state of the organization. SWOT stands for Strengths‚ Weaknesses‚ opportunities and threats. Strengths and weaknesses are factors which are specific to the firm while opportunities and threats arise from the external environment. First‚ Strengths in
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A Guilty Conscience Before Gwilan discovered her talent playing the harp‚ she attended school like any other girl and had many friends. One of her closest friends was Genevieve. They did everything together‚ and people often commented they looked and acted like sisters. However‚ as they grew up‚ Gwilan and Genevieve discovered different interests‚ and did not spend as much time together. Eventually‚ Gwilan drifted apart from Genevieve and found she loved playing the harp. The more famous
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Chapter 3 #2 - When is a company’s competitive advantage most likely to endure over time? A company’s competitive advantage is most likely to endure over time when the company has built barriers to imitation‚ which make it difficult for a competitor to copy the company’s distinctive competencies. Another element needed is the ability to quickly react to changes in the customer’s needs and have a high absorptive capacity in order to identify‚ value‚ assimilate‚ and use new knowledge. Lastly‚ the
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Chapter 4 SUCCEEDING IN PRODUCT MANAGEMENT Group Members: Bartolome‚ Mary Grace Linao‚ Mercyl Marasigan‚ Ma. Rebecca Rase‚ Beverly Soriano‚ Kriss Anne CASE 4: Dynamo Sportswear Inc. I. TIME CONTEXT: December 12‚ 1996 II. POINT OF VIEW: Mr. Joe Santos‚ the brand manager was hired from a multinational company engage in the manufacture and promotion of jeans. III. DEFINITION OF THE PROBLEM: How to become successful in putting a new product line? IV. CASE HISTORY:
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W.D. Snodgrass’s poem “Leaving the Motel” is about two people and what they must do to keep their rendezvous a secret. The poem is not about love affection but rather the couple’s secrecy. The characters in the poem are worried about getting caught and they do everything to keep it a secret. The poem represents many things that happen today. People will go above and beyond to hide that they are cheating on their spouse(s) and keep them from finding out. The poem focuses on the process by which a
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