CASE 31 International Marketing Research at the Mayo Clinic The Mayo Clinic‚ known for treating international leaders‚ recently saw the president of a central Africa country in its halls. Teodoro Obiang Nguema Mbasogo‚ the president of the Republic of Equatorial Guinea‚ was in Rochester‚ New York‚ for a checkup‚ clinic officials confirmed. Security officers and limousines—not an uncommon sight in Rochester—signaled his visit. Nguema Mbasogo assumed the leadership of his country with a coup
Premium Health insurance Insurance Health care
Staff‚ As an international healthcare institute‚ we are trying to expand our company by increasing international sales revenue by 100 percent in the next 5 years. In order to attain this goal‚ we need to do a significant amount of marketing research and collect both secondary and primary data. We need to do a situational analysis and understand our foreign competitors and customers. As a company‚ we need to determine patient demographics in our target countries. We need to capitalize on our competitive
Premium Health care provider Patient Illness
The Mayo Clinic is well known for treating international leader‚ Teodoro Obiang Nguema Mbasogo‚ the president of the Republic of Equatorial Guinea. The Mayo clinic provided care to patients for nearly a hundred years. It was founded by a family of physicians named “Mayo.” The Mayo family created an international legacy. They traveled the world to compare notes and surgical approaches with physicians and returned with international patients. Mayo Clinic has used word of mouth marketing to uphold its
Premium Marketing Patient Health care provider
Marketing Analysis: Mayo Clinic December 14‚ 2012 Marketing Analysis: Mayo Clinic Mayo Clinic: is in the business of providing patient care through their many different Clinics and hospitals. They are ranked number two as one of the top twenty hospitals for heart and heart surgery per the Forbes list of top hospitals‚ and they ranked seventy one out of one hundred in the top one hundred places to work (Forbes‚ 2012). The Mayo Clinics are a not-for-profit hospital and teaching center
Premium Health care Medicine Health care provider
Abstract Strategic planning and evaluation is extremely complex for every organization. The Mayo Clinic is a not-for-profit medical organization that services three metropolitan areas: Scottsdale/Phoenix Arizona‚ Jacksonville Florida and Rochester Minnesota. It’s known for specialization in hard-to-treat diseases‚ and also known for their innovative and effective treatments for diseases that have gone undiagnosed or under-treated in the same patients with other doctors. Health care is the
Premium
The Mayo ClinicHeather Brady Abstract The Mayo Clinic is known for its innovative and effective ways of treatments of rare or hard-to-treat diseases. Mayo has come up with their own ways to achieve what they intended to do as a hospital for their patients. The hospital offers so much more than new ways of treatment. Mayo values their patients so they provide them with quality care‚ by well certified staff. Mayo goes above and beyond just treating‚ they help educate the community and patients on
Premium Medicine Health care
Research proposal Background What started as a small partnership between W.W. Mayo‚ his sons and many other physicians‚ quickly became a full scale hospital in 1919; now known as Mayo Clinic. Mayo clinic is run as a non-profit medical center in Minnesota with branches in Arizona‚ Florida and the Midwest. After operating expenses have been deducted all proceeds go into patient care‚ research and education. It is not only known for its highly effective treatments and donations but also for being
Premium Hospital Medicine Physician
Mayo Clinic Case Study International Marketing March 18‚ 2014 The Mayo Clinic Memo To: Marketing staff From: Ethan Robinson cc: All Mayo Clinic representatives Date: March 18‚ 2014 Re: New Marketing Research Strategy New Marketing Strategy Attention Staff: The information contained within this memo will immediately go into effect. It is the responsibility of all staff to represent the Mayo Clinic brand in a uniform and responsible way so that patients and
Premium Marketing
1. Define the research problem and establish research objectives. Gather the relevant data from secondary or primary sources‚ or both. Information is the key component in developing successful international marketing strategies for Mayo Clinic in various countries. Mayo’s International Marketing Department should analyze available secondary information as a useful first step. Information required ranges from the general statistical data to understand target market’s preferences in the healthcare
Premium Marketing Qualitative research Research
This includes proficiency in medical transcription or successful completion of the Mayo-sponsored Medical/Secretary/Transcriptionist Training Program. Other qualifications include: • Excellent English usage and application of grammar and punctuation • Ability to understand diverse accents and speech variations • High-level skills in organization‚ clerical aptitude and attention t detail‚ as well as excellent written and oral communication skills and interpersonal relations • Good decision making
Premium Health care Medicine Patient