Name: A. Michelle Brown Mallard Class: A&P II Assignment: Unit 3 Instructor: Prof Bella Starkman The disease I have chosen to discuss is Narcolepsy. Narcolepsy is a chronic sleep disorder which is characterized by overwhelming daytime drowsiness and sudden attacks of sleep. People who suffer from this condition find it hard to stay awake for any long periods of time. It doesn’t matter what the circumstances are work‚ driving‚ eating or watching television. Narcolepsy is known to cause serious
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Chapter 1 Discussing the Concepts 1. What is marketing and what is its primary goal? * One definition of marketing is‚ “a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.” * A much simpler definition would be‚ “managing profitable customer relations.” * Its primary goal is to create value for customers and capture from customers. 2. Compare and contrast customer needs‚ wants
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Global Marketing – International Marketing 1. Introduction Steve Carter defines the term of marketing as “the process of building lasting relationships through planning‚ executing and controlling the conception‚ pricing‚ promotion and distribution of ideas‚ goods and services to create mutual exchange that satisfy individual and organisational needs and objectives.” To start with a generally known fact‚ each firm uses its own type of marketing strategy. Therefore‚ companies in different countries
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1. What is the vision/mission behind the Good Hotel concept? The vision/mission behind the Good Hotel concept is to maintain its identity as a “hotel with a conscience” – encompassing a positive attitude‚ environmental sensitive‚ and philanthropy. The intent of the vision is to inspire the “good in us all”. (Pearce‚ 2012‚ p. 10-1‚ 10-2) 2. What three alternatives is Pan Janusz considering for her recommendation to the new ownership of Good Hotel? Provide pros and cons of each. General
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MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 2.0.2 Case Forte Hotel Design By Gary L. Lilien and Arvind Rangaswamy 1. Before beginning any case‚ you should familiarize yourself with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples which are
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Lesson Objective: Students will learn the history of “Cinco de Mayo”‚ and they will learn is not the Independence Day. California State History-Social Science Standard 5.8 Students trace the colonization‚ immigration‚ and settlement patterns of the American people from 1789 to the mid-1800s‚ with emphasis on the role of economic incentives‚ effects of the physical and political geography‚ and transportation systems. 6. Relate how and when California‚ Texas‚ Oregon‚ and other western lands became
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Part 1: Defining Marketing and the Marketing Process (Chapters 1-2) Contents Preface 16 Part 2: Understanding the Marketplace and Consumers (Chapters 3-6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7-17) Part 4: Extending Marketing (Chapters 18-20) Planning Marketing: Partnering to Build Customer Relationships 69 Partnering with Other Company Departments 70 I Partnering with Others in the Marketing System 71 Part 1: Defining Marketing and the Marketing Process
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Tutorial 3 Question 2: What type of qualitative research would you suggest in the following situation? a. A product manager suggests development of a non-tobacco cigarette blended from wheat‚ cocoa and citrus. It is a good idea to produce a new product‚ but it’s acceptable from customer? Therefore‚ in this case the product manager can use the phenomenology research. They can ask for a group of people to try the new product‚ and the respondents will be asked to describe their experience as
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Our objective is simple‚ to merely bring to you the best product‚ with the best taste at the best price. Brief History Energy drinks have their origin in Japan during 1960s‚ Lipvitan D which was a mix of the B Vitamins‚ niacin and taurine which was reputed to boost your energy levels and make you more focused. Lovers of the night time activities soon adopted this drink to raise their stamina and physical performance so they could party longer. In today’s world energy drinks are used by all sorts
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CASE 33 Marketing to the Bottom of the Pyramid Professor C. K. Prahalad’s seminal publication‚ The Fortune at the Bottom of the Pyramid‚ suggests an enormous market at the “bottom of the pyramid” (BOP)—a group of some 4 billion people who subsist on less than $2 a day. By some estimates‚ these “aspirational poor‚” who make up three-fourths of the world’s population‚ represent $14 trillion in purchasing power‚ more than Germany‚ the United Kingdom‚ Italy‚ France‚ and Japan put together. Demographically
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