Social Responsibility What Definition Making a profit within the ambit of the law and to make decisions that will benefit not only the interest and welfare of society but also that of the organisation Origins of Social Responsibility • Entrepreneurs recognised a responsibility to employees. This refers to an act of paternalism to act in a fatherly way‚ caring and taking responsibility • Josesph Rowntree – Paternalistic Chief Executive – provide generous medical and dental schemes. Not possible
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Mahbub Hossain Course: brand and product management American International University – Bangladesh (AIUB) Submitted By Khan Samara Salsabeel #07-09162-2 . | | Mr. Mahbub Hossain Course Instructor Brand and Product Management
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ACKNOWLEDGEMENT We would like to thank Mrs. M. V for giving us this opportunity to study the Social Responsibility in business. We would like to thank Mr. Rajesh Thomas (DGM - Compass Group Pvt. Ltd.) ‚ Mr. Senthil Kumar (Manager -Lovely Offset Printers Pvt. Ltd.) ‚ Mr. Ramachandran (Director – Kaushalya Aqua Marine Products Exports Pvt Ltd.) for their valuable time and their cooperation in sharing the necessary information. We would also like to thank the employees and customers of all the
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Social Responsibility & Diversity (EGYPT’S KING OF HEARTS) Introduction As a general manager at the Central Auditing Organization (C.A.O); the supreme Auditing firm responsible for auditing ministries‚ public institutions‚ non for profit organizations and any other entity assigned to the C.A.O by the high authorities‚ I found In
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Social Responsibility | This Document Differentiates And Defines Core Social Responsibility Concepts‚ How They Intertwine The Views Of Such‚ While Debating The Benefits Of Social Responsibility In The Corporate World. | | Shannon McDermott | 11/20/2012 | Course: Introduction to ManagementLecturer: Miss. Grant | This Document Differentiates And Defines Core Social Responsibility Concepts‚ How They Intertwine The Views Of Such‚ While Debating The Benefits Of Social Responsibility In
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Starbuck Case Principles of Marketing T/TH April 13‚ 2013 Starbucks’ product is no longer just plain coffee. They have branched out to offer a large variety of drinks‚ from espressos to lattes. They all also now offer food to go with their drinks‚ such as muffins and cookies. They offer a product that people feel they need everyday‚ and serve it in a relaxing environment. They have chairs and sofas in the coffee shops so that customers have the option to stay and enjoy their beverage. Some
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Copyright © 2003 Thunderbird‚ The American Graduate School of International Management. All rights reserved. This case was prepared by Professors Michael Moffett and Kannan Ramaswamy for the purpose of classroom discussion only‚ and not to indicate either effective or ineffective management. This case draws upon information presented in “Planet Starbucks (A)” by the same authors. Planet Starbucks (B): Caffeinating the World Ten years ago‚ we had 125 stores and 2000 employees. [Today‚] we have 60‚000
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Luxury Brands: What Are They Doing About Social Responsibility? David S. Waller‚ Marketing Discipline Group‚ University of Technology Sydney Anurag G. Hingorani‚ Marketing Discipline Group‚ University of Technology Sydney Abstract Although luxury goods may be synonymous with extravagance‚ lavishness‚ and even waste‚ it may appear to be a contradiction that a number of companies that manufacture and sell luxury brands have also discovered the value of being socially responsible. With growing criticism
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Corporate Social Responsibility Marketing strategy or integrated part of business Table of Contents ABSTARCT ……………………………………………………………………… 1 INTRODUCTION ……………………………………………………………….. 2 DESCRIPTION ………………………………………………………………….. 4 CASE CONTEXT ….............................................................................................. 8 METHODOLOGY …………………………………………………………….. 12 LITRATURE REVIEW……………………………………………………….. 13 OBJECTIVES AND ACTION TAKEN ………………………………………. 15 LESSONS LEARNED …………………………………………………………
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Marketing Strategy in Action Starbucks-2008 Discussion Questions: 1. Based on the case information and your personal experiences‚ list at least five things you know about Starbucks. This list offers you some idea about your cognitions concerning the coffee shop chain. a. Starbucks is a 500 Fortune Company. b. They have coffee from different countries around the world. c. There is free Wi-Fi Internet connection. d. There are many Starbucks locations in the United States. e. The
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