Blue Ocean Strategy A Case Study on Salesforce.com Presented by : Ashley Molina Niranjan Zende Siddharth Kumar Zain Yusuf What is a Blue Ocean ??? Blue ocean is nothing but an analogy to describe the wider‚ deeper potential of a market space that is yet to be explored. They may be termed as industries which are • non-existent today • Untainted by Competition • Demand is created and not fought over • Growth is profitable and rapid • Competition is made irrelevant The theory is in direct opposition
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enhanced Palm complete with wireless Internet. Breen‚ Christopher. (2008). The iphone pocket guide (Looks at the diverse capabilities of the latest version of the iphone‚)‚ Retrieved from http://books.google.com/books? Id=sVhvDZN5ke4C&dq=information+on+iphone+4&source=gbs_navlinks_s Breen of this book gives a step-by-step guide to using an iPhone. He speaks on subjects like browsing through the web using an iPhone. He also mentions many other subjects on using the message sender along with multimedia
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Implementing SFA at Quantium Technology (Startegic Marketing B) Submitted by Anubhav (25) | Abhijit (74) | Vinay (58) Situation Quantium Technology (founded in 1989) was an innovative technology company that provided computer hardware and software for large enterprises. It had grown to become a leading provider of enterprise servers and specialized workstations which were known for their reliability and security. Quantium was an enormous beneficiary of the dot-com boom‚ but struggled after
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In recent years‚ there has been increased media‚ social and political criticism directed at the alcoholic beverage industry. An increasingly negative perception in society towards alcohol could prompt legislators to implement restrictive measures such as limitations on availability‚ advertising‚ sponsorships‚ distribution and point-of-sales and increased government tax and may cause consumption trends to shift away from beer to non-alcoholic beverages. Negative publicity‚ restrictive measures and
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WorldCom: internal audit lessons to be learnt On June 9 2003‚ the U.S. Bankruptcy Court of New York issued a report on the WorldCom accounting fraud that expands on the court’s earlier findings of mismanagement‚ lack of corporate governance‚ and concern regarding the integrity of the company’s accounting and financial reporting functions. Supervised by former U.S. Attorney General Richard Thornburgh‚ the study was commissioned by the court to investigate allegations including fraud‚ mismanagement
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subject-verb agreement.• Recognize regular and irregular verbs• Use regular and irregular verbs correctly in basic sentences. | | | Writing for new students. Course COM/155About UsWelcome students. I am going to give you tips on the writing process to prepare you for this course. Good luck to you all. | | | | | | | com/155 | UNIVERSITY COMPOSITION AND COMMUNICATION 1 | | You will need to identify the components of a basic sentence.
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With all the hype surrounding the iPod post its introduction into the electronics market‚ it should be of no surprise that iPod’s unmatched demand for such distinct music management tool would lead Apple to add iPod’s features to the most sold electronic device to date: the cell phone. Thus‚ you get a hybrid called the iPhone. This highly anticipated electronic trend setter without fault had numbers of people waiting in line at the Apple store in New York; iPod fans want to be among the first to
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Apple from the iPod to the iPad A Case Study in Corporate Strategy Second Edition 2012 Dr John Ashcroft PhD BSc.(Econ) CBIM‚ FRSA Foreword John Ashcroft Contents Apple from the iPod to the iPad This is the case study of Apple in the digital age. The great era of the iPod‚ the development of the digital hub and Apple’s move into the mainstream consumer market with the iPod‚ the iPhone and the iPad. 1 Introduction It has many great examples and lessons for enthusiasts of marketing‚ leadership
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The History of the iPhone By selling 8.8 million handsets in the first quarter of 2010‚ the Apple iPhone has become the most widely sold mobile phone in the US. Read on to peep into the history of this fast selling device. History and Development iPhone’s history began when Steve Jobs instructed Apple Inc’s top engineers to investigate touch screens and create the iPhone. The development of this device started nearly a decade before it came to the markets in 2007. In 1999‚ Apple acquired the
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mobile applications. In the CRM space Salesforce is one of the leaders with over 100‚000 customers. What needs to happen for Salesforce to win the platform war? In the CRM space Salesforce is already one of the leaders in the industry. Their success in the CRM space in part was because they were not only able to develop a platform that satisfied the needs of their customers but also were able to attract complementors to their platform. For its CRM Salesforce solution has rallied competing market
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