Basically ; Products are tangible and services are intangible.For example; Apple Iphone‚ Coffe Mocha at Starbucks are products‚but healthy services sector‚home repair service‚wireless communication‚trip to somewhere ;they dont result ownership of anything. 2)Customer vs. consumer :Customer and consumer are not same things.For example;mother buy napkin for her baby and then baby consume it in this situation baby is a consumer‚ mother is a customer . 3)Sales dont mean to marketing.Sales cover just selling
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The most underrated factor of westward expansion would have to be the railroad. Many would think of the most important factor as the gold rush of 1848‚ but before mass droves of people could move westward‚ an easier way of traveling had to be constructed and railroads were the answer. Before railways‚ the Oregon Trail lead people from major cities like Independence‚ Missouri to Oregon City or Sacramento in Oregon and California. This ‘train’ of sorts moved as low as 350‚000 people across America
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frequent-guest program that was accompanied by a fifty million dollar advertising campaign. The head of Hilton HHonors program‚ Jeff Diskin‚ recognized their competition and realized Hilton would have to raise their costs to keep up with demand. Two entirely unrelated corporations controlled Hilton brand: Hilton Hotels Corporation (HHC) and Hilton International (HIC). At this point in time‚ Hilton was very well recognized‚ but was limited because of a varying product from property. In return‚ this
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assignment 1 – Dynamic Capabilities Dynamic Capability Building in Service Value Networks for Achieving Service Innovation Key issue the case identifies: The importance of partnerships and collaboration in new service innovation o Importance of the customer as co-creator of value (think IKEA) The circumstances which partnering organisations learn and foster dynamic capabilities It is through collaboration and education of stakeholders that additional higher-order capabilities emerge o customer
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Hilton Hotels: Brand Differentiation through Customer Relationship Management Background Hilton Hotels is one of the biggest players in the US lodging industry. It contributes to about 9% of the total rooms in US lodging market. It has presence in over 78 countries with more than 2500 hotels. Lodging industry is highly capital intensive industry‚ so to reduce capital expenditure Hilton Hotels opted for self-owned Hotels as well as franchising model with the real estate owners. One of the key features
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One of the key parts of westward expansion in the US was The Homestead Act that was implemented on January 1st‚ 1863. This act stated that men and women (who were not married) and 21 or older could apply for up to 160 acres of land in the west. The requirement was that they must live on the land for 5 years and “improve upon the land”. If they did this then the land would become theirs for $10. The Homestead Act favored white homesteaders and they were able to acquire over 285 million acres of land
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Building an Ethical Organization Part 2 Barbara Wheeler HSM/230 February 26‚ 2012 Kelli Trueba Building an Ethical Organization Part 2 In April 2010‚ the newly formed The Center for Sexual Abuse/Assault Recovery will open their doors. According to the U.S. Department of Justice (2009)‚ a sexual assault happens once every two minutes. The victims of these assaults need a safe place to turn for assistance. Currently there is no centrally located center for these victims. As the director of
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Carlile‚ & Stack‚ 2008)” (Surgenor 2). Since the C3 Framework prides itself in asking critical questions to
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Westward Expansion. Westward Expansion is when the United States purchased the Louisiana Territory‚ and when many people migrated westward. Westward Expansion doubled the size of America. President Thomas Jefferson thought that this would be the key to the U.S.A wealth‚ but his hopes had actually almost destroyed the country. With these new territories people didn’t know if they would be free states or not. Many other problems and solutions came from making the Louisiana Purchase. One large problem
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1800s were not justified to move west .By 1840 almost 7 million Americans had migrated westward in hopes of securing land and being prosperous. The Louisiana Purchase stretched from the Mississippi River to the Rocky Mountains and from Canada to New Orleans‚ and it doubled the size of the United States. The move westward was not justified and was forcing people out their homes and they were getting killed. Westward expansion supported the US and was not fair to the nearby places. Us gained much land
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