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    12 Case

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    Organizational Behaviour Case Study PART A BACKGROUND INFORMATION COMPANY STRUCTURE HISTORY The XYZ Company began its operations in 1988. Soon after its formation it entered the field of Information Technology and Telecommunications by developing and distributing IT and telecom equipments. It became the market leader in 2000 representing the most important companies in these sectors such as Microsoft‚ Hewlett Packard‚ Compaq‚ IBM‚ Lucent Technologies (AT&T)‚ Oracle‚ Wipro and Novell.

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    Procter Gamble

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    Manufacturing the way we see it Collaborating for Innovation Capgemini’s 2010 Global Survey – How to Make a Leap by Applying Collaboration in the Innovation Process CONTENTS Introduction 3 Executive Summary 4 Corporate Strategy 7 Innovation Performance R&D Collaboration 13 Customer Collaboration 16 Supplier Collaboration 18 Recommendations 2 10 21 Manufacturing the way we see it Introduction Innovation has become an important

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    Procter and Gamble

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    man partnership in Cincinnati‚ Ohio has grown into the world’s largest manufacturer of consumer packaged goods with operations in 80 countries and markets 300 brands in 180 countries around the world. In 1837 William Procter and James Gamble formed Procter & Gamble (P&G) to manufacture and sell candles and soap. Being that Cincinnati was booming from its hog butchering trade the suggestion for the partnership apparently came from their mutual father-in-law‚ Alexander Norris‚ who pointed out

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    Google Case Digest

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    Google: Case Digest What is the nature of network effects in paid search markets? Do you expect Google to sustain its present domination in this market? The paid search market is a two-sided market where the advertisers form the “money” side and the end users who are searching the information form the “subsidy” side. The paid search listings are essentially “context” based advertisements that appear either adjacent to the search results or are interspersed with the search results. Advertisers

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    MARKETIN STRATEGY IN E-COMMERCE Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business‚ organisations are required to be ready‚ and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive‚ organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance‚ particularly in recent years

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    Case Stydy Google

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    In this case study that focus on motivation. Motivation is define the process by which a person’s effort are energized‚ directed‚ and sustained toward attaining a goal. Putting it in the simplest word‚ working at Google is like working in a fun land. Over 70 offices around the world with a very unique concept‚ Google succeeded to entice the best employees on each particular field to work with them. They hired smart and determined candidates and favor ability more than experience. At Google there

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    Case 12

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    Question: Consider the question from the body of the chapter‚ “Does Ethics Mean Good Business?” Would Milton Friedman and John Mackey agree with what the text has to say on the matter? How would each of them answer the question? Answer: Both Friedman and Mackey don’t agree with what the text had to say‚ each has his own opinion on how working under ethics can make a company profitable. In Friedman’s article “The Social Responsibility of a Business is to Increase its Profits”‚ he stated that for

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    Proctor and Gamble

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    Procter and Gamble Case Study An insight on why P&Gs logo change in the 1980s was the right move [pic] By: Anvesh Saxena-02 Sameer- 04 Rajat Aggarwal-06 Alex K-08 Arun Chopra-10 Section B-PGDM General 2011-13 The case in brief • Rumours of P&G involvement in Satanism emerge in the 1970s. • Came in two cycles. 1981-82 and 1984-85 • Rumours surfaced immediately after P&G introduced the tool free no. system to address customer complaints • First rumour claimed

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    Procter & Gamble

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    Procter and Gamble Case Study Procter & Gamble Executive summary: Procter and gamble is one of the most successful companies in the world. the company markets its brands in more than 140 countries‚ and had net earnings of $1.6 billions in 1990.the Canadian subsidiary contributed $1.4 billion in sales and $100 million in net earnings in 1990.it was recognized as a leader in the Canadian packaged-goods industry‚ and its customers brands led in most of the categories in which the company competed

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    Procter and Gamble

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    The Procter & Gamble Company‚ incorporated in 1890‚ has continued to be one of the leading manufacturers in the consumer home goods industry. A large portion of their success is attributed to the sales of their light-duty liquid detergents (LDLs) in the Packaged Soap & Detergent Division (PS&D). Procter & Gamble’s three main LDLs‚ Ivory‚ Dawn‚ and Joy‚ maintain a 42% market share in the industry. As consultants‚ we will explore new growth opportunities to increase profits and

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