INDUSTRY Classification and definition of the industry The relevant industry for Smart Car is worldwide automakers because the target audience will be cost-conscious Americans. In 1999‚ the American car market was filled with many foreign imports that directly competed against and in some instances beat American domestic car producers. Analysis of existing competitors Today there are other low cost automobile manufacturers marketing to the United States. None‚ however‚ produce anything
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Electric Car has a history but is there a future in the UK or will there be a better option? The invention of the first Electric Car was in 1830 but was not perfected until the creation of rechargeable batteries in 1859. By 1912 50 companies were producing 34‚000 electric cars. Once the development of the electric starting motor occurred and the price of fuel was cheap then the electric cars industry vanished. The oil crisis in the 1970’s caused some re-emergence of electric cars but the high
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’ Case 10-2) 1 The Smart Car In 1991‚ Nicolas Hayek‚ chairman of Swatch‚ announced an agreement with Volkswagen to develop a battery-powered "Swatch car." At the time‚ Hayek said his goal was to build "an ecologically inoffensive‚ highquality city car for two people" that would sell for about $6‚400. The Swatchmobile concept was based on Hayek’s conviction that consumers become emotionally attached to cars just as they do to watches. Like the Swatch‚ the Swatchmobile (officially named
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IJRMEC Volume2‚ Issue 2(February 2012) ISSN: 2250-057X CAR MARKET AND BUYING BEHAVIOR- A STUDY OF CONSUMER PERCEPTION Nikhil Monga Assistant Professor & HOD‚ Department of Management Studies‚ Phonics Group of Institutions‚ Roorkee Dr. Bhuvnender Chaudhary Dean‚ Phonics Group of Institution‚ Roorkee Saurabh Tripathi Assistant Professor‚ Department of Management Studies‚ Phonics Group of Institutions‚ Roorkee ABSTRACT The automobile industry today is the most lucrative industry
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The History of cars By Luke Geisz Today‚ we do not think much of our cars. Everyone has them‚ they’re a common object. They weren’t always like that. Cars used to be only owned by wealthy enthusiasts. They weren’t today’s enclosed‚ climate controlled‚ easy to use devices at all. In fact‚ they were incredibly hard to use. There was no standard controlling system like today’s gas/brake/clutch pedals‚ auto transmission‚ steering wheel‚ and other controlling devices. Some had a steering wheel‚ some
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report explains how advantageous a hybrid car is and why conventional car should be replaced by hybrid car. Hybrid car is getting more popular and marketable because of its advantages. In essence‚ the report touches on the benefits of owning a hybrid car and some possible effects. The problems that arisen are environmental problems which catch the whole world’s attention‚ the prices and fuel are hiking up and the fuels are limited in supply. Therefore‚ hybrid cars are here to help people to overcome the
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driverless cars‚ and they are being tested in California. Out of all the test drives‚ the driverless car has done‚ it only crashed once and that was when a human was driving it. Driverless cars will outgrow regular cars‚ but are people willing to their freedom taken away? Google’s robo-car initializes the end of driving and a new stage of technology. The big problem is if people are ready for this change. There are many controversial factors that make people doubt about the new car. This will
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A REPORT ON Analysis of Car Industry in India on the Basis of Consumer Preferences By: Chirag Pahuja A Report on: Analysis of Car Industry in India on the Basis of Consumer Preferences By: Chirag Pahuja 07BS1104 A Report submitted in partial fulfillment of the requirement of MBA Program of ICFAI BUSINESS SCHOOL Faculty Guide: Prof. Sreeja Bhattacharya ACKNOWLEDGEMENT It has been a great pleasure for me to work on this project. My sincere thanks
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distances in a fraction of the time‚ you could do it more comfortably and safely. It also lead to society as we know it today. Without cars there would be no need for roads as we know them today. There would be no hotels because people wouldn’t be traveling as far as they can today‚ and we wouldn’t have a scape goat for global warming. The invention and improvement of the automobile has shaped America’s society to be as we know it today. Over the years cars have improved and changed. Some ideas were thrown
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RoAd acciDEnTS iN MaLaysia Wednesday‚ March 16‚ 2011 Conclusion... Road accident in Malaysia is increasing every year and is dangerous to all people. In this situation all people must realize and give more attention to decrease the rate of road accident. At the same time‚ all people must cooperation with authorities like police to settle this problem. As we know many factors that cause this problem and the main factor is from human. After that the causes are road condition from poor‚ climate and
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