Global Marketing Strategy Carrefour is one of the hypermarket that offers a wild range of products such as grocery product‚ clothing‚ consumer goods and household appliances besides these commodity products‚ It is able to satisfy all of the customers’ need in only one trip. On the other hands‚ Carrefour offers some healthy product such as organic products for health-conscious customers. In its operation‚ Carrefour adhere to the concept of “fresh quality product at discounted price and direct from
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1.1.2 The development and history of Carrefour 1.2 Definition 1.3 Objectives 2. 4Ps of Wal-Mart and Carrefour 2.1 The similarities and differences about pricing strategy 2.1.1 Wal-Mart’s pricing strategy 2.1.2 Carrefour’s pricing strategy 2.1.3 similarities and differences 2.2 The similarities and differences about placing strategy 2.2.1 Wal-Mart’s placing strategy 2.2.2 Carrefour’s placing strategy 2.2.3 similarities and differences
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Today our group will be talking about Carrefour S.A which is a retailer located mainly in Europe. Carrefour is a hypermarket. How many of you guys know what a hypermarket is? A hypermarket is basically a superstore that offers a wide assortment of food as well as non-food products at economic prices‚ but they are much larger in size than traditional supermarkets. The size of hypermarkets can range from 2400 to 3000 square meters. Carrefour’s core strengths have been in its low prices‚ wide product
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Carrefour background information Carrefour is an international retail chain with its headquarters located in Levallois-Perret‚ France. Carrefour operates mainly in the European Union‚ South America‚ East Asia and Northern Africa. It is currently the number 1 retail group in Europe and number 2 retail group worldwide in terms of revenue after Wal-Mart. Carrefour has 12 547 stores‚ 456 295 employees in 29 countries worldwide. Carrefour’s first store was opened in 1960‚ in Annecy‚ France and
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Carrefour S.A. (Euronext: CA) (French pronunciation: [kaʁfuʁ]) is a French international hypermarket chain. Headquartered in Levallois-Perret‚ France‚[2] Carrefour is the largest hypermarket chain in the world in terms of size‚ the second largest retail group in the world in terms of revenue and third largest in profit after Wal-Mart and Tesco. Carrefour operates mainly in Europe‚ Argentina‚ Brazil‚ China‚ Colombia and in the Dominican Republic‚ but also has shops in North Africa and other parts
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Operational Information Management in Strategy and Operations: A Case of Air Asia to venture into Regional and International Markets 1.0 Introduction This study was intended to analyze the electronic marketing strategy on a selected budget airline based in Malaysia‚ Air Asia which aims to identify its potential future market segments. The study also explore on how current information systems strategy adopted by the Air Asia‚ in which could help the company to strengthen its position as a leading
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Yee Mon Phu Member of Management Team Business Strategy Air Asia Revenue: 4Q 12 USD 1.62 Billion Number of employees: 8‚000+ HQ location: Kuala Lumpur‚ Malaysia Ownership: Listed on the Malaysian stock exchange Year founded: 2001 The company grew from two planes in 2002 to a feet of 120 aircraft fying 30 million people Vision “To be the largest low cost airline in Asia and serving 3 billion people who are currently underserved with poor connectivity and high fares.” Mission • To
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Background • Carrefour entered the Chinese market in 1995 ‚ by establishing the first store in Beijing . By the end of 2013 ‚ Carrefour operates 236 hypermarkets in 73 cities in China‚ with 60‚000 employees. • Carrefour make its commitment to the corporatecitizenship in China and very focused on its corporate social responsibility. Carrefour had set up the " Farm" ‚ "Food Safety Training "‚ “Food Safety Testing Room"‚ to provide safe and secure goods for its customers and satisfy different needs
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barriers to entry Difficult and confusing government regulation Problem Statement 1. Carrefour failed in creating brand recognition and familiarity within Russia. 2. Carrefour did not allow ample time to gain the expected market share in Russia. 3. Carrefour’s first three store locations in Russia were not in ideal areas. Problem Analysis To establish a loyal following of customers and increase market share‚ Carrefour needed to develop brand recognition within Russia in a very short time. Since the
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| |CASE STUDY: CARREFOUR- OPPORTUNITIES IN MEXICO | |SUBMITTED TO: MR. RAJESH KOCHHAR | |(COURSE TUTOR) | SUBMITTED BY ISHU GUPTA 80025 FM INTRODUCTION: Company Background: • Carrefour founded in 1960 started the concept of vast new stores popularly referred
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