Carrefour background information Carrefour is an international retail chain with its headquarters located in Levallois-Perret‚ France. Carrefour operates mainly in the European Union‚ South America‚ East Asia and Northern Africa. It is currently the number 1 retail group in Europe and number 2 retail group worldwide in terms of revenue after Wal-Mart. Carrefour has 12 547 stores‚ 456 295 employees in 29 countries worldwide. Carrefour’s first store was opened in 1960‚ in Annecy‚ France and
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Background • Carrefour entered the Chinese market in 1995 ‚ by establishing the first store in Beijing . By the end of 2013 ‚ Carrefour operates 236 hypermarkets in 73 cities in China‚ with 60‚000 employees. • Carrefour make its commitment to the corporatecitizenship in China and very focused on its corporate social responsibility. Carrefour had set up the " Farm" ‚ "Food Safety Training "‚ “Food Safety Testing Room"‚ to provide safe and secure goods for its customers and satisfy different needs
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Carrefour: An Overview January 2003 www lanetretail net Table of Content Overview Background Operations Sales By Format Carrefour By Country Sales Breakdown By Region‚ 2002 Sales Breakdown By Country‚ 2002 Latest Major Developments Carrefour In Context Leading Global Retailers’ Spread‚ 2002 Analysis By Country Prospects And Strategy SWOT Analysis www planetretail net Overview Main address: Carrefour S
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| |CASE STUDY: CARREFOUR- OPPORTUNITIES IN MEXICO | |SUBMITTED TO: MR. RAJESH KOCHHAR | |(COURSE TUTOR) | SUBMITTED BY ISHU GUPTA 80025 FM INTRODUCTION: Company Background: • Carrefour founded in 1960 started the concept of vast new stores popularly referred
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Carrefour was started in Paris‚ France by the Fournier and Deoffrey families in 1959. In 1960‚ the company opened its first supermarket‚ followed by the opening of the first Carrefour hypermarket in Sainte-Genevive-des-bois in 1963. In 1969‚ the opening of the first Carrefour store in Belgium marked the beginning of Carrefour’s international expansion. Between 1970 and 1980‚ the company went through a number of changes and expansions. In 1970‚ the company’s stock was floated on the Paris Bourse
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barriers to entry Difficult and confusing government regulation Problem Statement 1. Carrefour failed in creating brand recognition and familiarity within Russia. 2. Carrefour did not allow ample time to gain the expected market share in Russia. 3. Carrefour’s first three store locations in Russia were not in ideal areas. Problem Analysis To establish a loyal following of customers and increase market share‚ Carrefour needed to develop brand recognition within Russia in a very short time. Since the
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Carrefour S.A. is a large multinational corporation that aims to issue EUR 750 million worth of debt. Consequently‚ Carrefour must decide the market in which it wants to place its bonds. The company had historically financed growth using securities denominated in the currency of its business operations. However‚ Carrefour’s investment banks‚ Morgan Stanley and UBS-Warburg‚ recently recommended borrowing in British pounds sterling to take advantage of a borrowing opportunity in that currency
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GENERAL o DEMOGRAPHIC • Carrefour operates in 29 countries around the world. World population is rising‚ geographic distribution of populations is shifting‚ world population is aging rapidly‚ ethnic mixes in developed countries are changing rapidly‚ and average household incomes are increasing. • The demographic environment presents both opportunities and threats for Carrefour. Increases in population size and household incomes help to expand the market in which Carrefour operates. However‚ changes
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Background& History Carrefour is a French multinational retailer whose headquarter is located in France. Due to successful store models‚ it has become one of the largest supermarket chains in the world (Carrefour Group‚ 2012) and considered to be the second largest retail group after Wal-Mart (Member of Deloitte Touche Tohmatsu Limited‚ 2013). Carrefour operates their stores all over the world‚ especially in three major markets: Asian‚ Europe and Latin America (As figure 1 shown). Alexandre (2000)
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Carrefour in the French translation of Greek word means plaza‚ or the marketplace. In the year of 1959‚ Carrefour was established in France of a town called Annecy by Marcel Fournier and Louis Defforey. Both of the founders are come from successful‚ enterprising families‚ who want to develop their own business by building large supermarkets. Marvel Fournier has set up a department store Grand Magasin de Nouveautés Fournier d’Annecy and have close relation with the Casino supermarket company‚ whereas
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