Marketing Concepts MAR110 Major Report The Australian Takeaway Food Retailing Industry 17 May 2009 34 pages Word Count 3391 Table of Contents Executive Summary iii Introduction 1 Discussion 3 1 Markets 3 1.1 Trends in Size 3 1.2 Growth 4 1.3 Profit 4 1.4 Sales 4 1.5 Distribution 5 1.6 Customers 5 1.7 Competitors 6 1.8 Other Stakeholders 7 2 Major External Factors 9 2.1 Demographic Factors 9 2.2 Economic Factors
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Explain about the retail store 6 Explain why you have chosen this retail store 7 Explain about your scenario as a mystery shopper and what you did at the outlet 8 Describe the retail store’s customer service with your knowledge of Pet Peeves and 14 factors of company culture. 10 Suggest some solutions to improve the retail store’s customer service 14 Conclusion 15 Executive Summary Acting as a “mystery shopper“ we have evaluated one of the McDonalds’ retail shops. We have
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Wiggly provides extensive purchasing assistance for its franchises by arranging for both private-label and national-brand programs. Piggly Wiggly’s private-label program includes about 1000 products in more than 200 categories. The franchisor handles all of the management responsibilities for its private-label line‚ including setting product specifications‚ choosing suppliers‚ monitoring quality‚ and package design. Although Piggly Wiggly is owned by Fleming companies (www.fleming.com) ‚ a major
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My choice for this topic is a bit different than the other choices I have seen so far; I chose Finding Nemo. The movie finding Nemo is about a father fish‚ Marlin‚ whose son was trying to be brave on a school trip by swimming out further than everyone else and he got captured by fisherman. At The beginning of the story‚ Marlin’s wife‚ Nemo’s mother‚ is killed and Marlin vows to always take care of Nemo. This “promise” leads him to be overbearing and very protective of his son. We then transition
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Finding a Research Topic Once you have selected your research topic can you begin to work on actually doing your research. However . . . It is important to note that the purpose of the Research Report in the MBA programme is to teach you how to identify and solve a problem / issue in the business environment. It is not primarily about the topic – the topic simply gives you a subject to work with. The Research methodology course is designed to support you through the process of‚ firstly writing
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in the urban India. This is the largest among all the industries ‚accounting for over 10% of country’s GDP and around 8%of employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all of them have not yet tasted success because of heavy initial investment that are required to breakeven with other companies and compete with them. The Indian Retail Industry is gradually inching its way towards becoming
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Love; how much is hiding in these four letters‚ people all over the world love each other. Love is a great power which makes life so important. I think that without love‚ people can not live in this world. Some people have already met love. When I was growing up‚ I was always told that there is someone in this beautiful world for everyone‚ and I never seemed to believe it. I had been heart crushed by a guy I thought I loved‚ so ever since then‚ I thought true love could not be real. I always dreamed
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Finding Forrester The movie Finding Forrester is based in the Bronx. Jamal Wallace meets William Forrester and at first is unaware that he is a famous author. William helps Jamal with his passion for writing which he covers up with basketball to get accepted. He gets the opportunity to go to a different school for basketball until he figures out that he would rather be there for academics. William and Jamal have an agreement that William will help with writing and Jamal will
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Retail Loyalty Programs Loyalty Programs in retail : An overview What is a loyalty program ? Loyalty programs are the schemes designed with an intention to retain existing customers and attract new customers by rewarding a customer with both hard and soft benefits for his loyalty and patronage. Classification Loyalty programs (either on the shop delivery ’ or web based ’) can be classified either based on types of rewards and recognition tools used or the mechanism by which customers earn
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Retail Tracking Systems Retail Pro or MicroStrategy? Retail Pro is Business Intelligence software that enables retail store owners to customize a “Point-of-Sale” (POS) method of retailing. The key feature of this software is the ability to create multiple revenues of sales inside one store. The software allows employees to select from an array of add-on modules to run a retail establishment using strategic planning and undergoing the various tasks involved operating a retail establishment.
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