ABSTRACT This study was set out to compare the promotion and advertising strategies used by Tesco and Carrefour hypermarkets in Malaysia. Various selection of relevant literature was sought to establish a solid framework. Through a survey which covered a sample population of 30 respondents‚ the study was able to determine that Tesco seems to be more popular compared to Carrefour. It highlighted that effective advertising and promotion strategies have contributed to the hypermarket’s popularity.
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ASEAN is crucial to the development of Cambodia as a modern society Cambodia is widely known as one of the most suffering countries in Asia from many tragic wars in the past. Without any cooperation with other countries‚ it is virtually hard for this poor country to develop itself as a modern one. As Te Eang Chheng pointed out‚ “If there is no ASEAN‚ small and medium countries in Southeast Asia would have little or even no power or roles in regional and international affairs whenever
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and financial opportunities are sought. Association of South East Asian Nations (ASEAN) is one of significant players in the world’s economy for centuries. It has emerged strongly from the financial crisis offering the new opportunities for investors and businesspeople. The interest and attention of investment are moving to the ASEAN area more and more each year because of the available untapped market in the ASEAN and the potential of being the production base that eases and facilitates those new
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The vision of ASEAN Policy Blueprint for SME Development (APBSD) is for ASEAN SMEs to be “competitive‚ innovative‚ and [become] world-class enterprises that perform major roles in regional and global supply chains and are able to take advantage of the opportunities from ASEAN economic integration by 2015.” In connection to this‚ the Strategic Action Plan for SME Development aspires to “further enhance the competitiveness and flexibility of SMEs in moving toward a single market and production base
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http://www.thaifurnitureclub.or.th/EN/En-AEC.php ASEAN ECONOMIC COMMUNITY What is ASEAN Economic Community (AEC)? ASEAN signifies continuous economic growth among members. After the attempts to establish ASEAN Free Trade Area (AFTA) have been achieved in 2003‚ the 8th ASEAN Summit in November 2002 agreed to set ASEAN direction towards ASEAN Economic Community (AEC)‚ similar to that of the European Economic Community (EEC). At the same time‚ ASEAN members were encouraged to improve their internal
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| Phnom Penh Agenda focuses on ASEAN community building | | English.news.cn 2012-04-03 20:31:42 | | PHNOM PENH‚ April 3 (Xinhua) -- The Phnom Penh Agenda was adopted at the 20th ASEAN Summit on Tuesday‚ focusing on speeding up the realization of the ASEAN Community by 2015.With the theme "ASEAN: One Community‚ One Destiny"‚ the two-day summit gathered heads of state or government from 10 ASEAN member states with Cambodian Prime Minister Hun Sen as the chairman.The agenda adopted
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LIVING COASTAL RESOURCES OF THE ASEAN REGIONAND DATA REQUIREMENTS FOR THEIR MANAGEMENT SIGNIFICANCE OF LIVING COASTAL RESOURCES Living coastal resources are found within major coastal ecosystems consisting of coral reefs‚ mangroves‚ seagrass beds‚ benthic systems‚ and estuaries or lagoons. Coastal ecosystems‚ particularly estuaries and inshore marine waters have the highest rate of primary production as compared to terrestrial and oceanic regions. Daily gross production rate in terms of grams of
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30 November 2013 MkMM – 304 / Service Marketing Dr. Leonardo Garcia Asean Solidarity 2015 is forthcoming‚ what kind of service marketing will dominate in the integration in the asean nation? Identify the countries affected and the nuances of the service. The Asean Solidarity 2015 will be more give focus on a cohesive‚ peaceful and resilent with shared responsibility for comprehensive security‚ ASEAN subscribes to the principle of comprehensive security which will exceed to the must
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Complementation Strategy of Japenese OEMs in ASEAN ASEAN production forecast expected to reach 5 million units by the year of 2020. It is expected most of major automotive countries such as Thailand‚ Indonesia‚ Malaysia and Philippines need to create extra production capacity by 1.3 million units by 2016 / 2017 to match up with forecast target in 2020. Japanese OEMs are dominating heavily in ASEAN market particularly in Thailand and Indonesia whereby manufacturers such as TOYOTA‚ HONDA‚ DAIHATSU
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country because of the bigger size of market and free flow of labor and capital 3 Free Trade Area a common external preferential tariff scheme to promote the free flow of goods within ASEAN.[44] The ASEAN Free Trade Area (AFTA) is an agreement by the member nations of ASEAN concerning local manufacturing in all ASEAN countries 4 Exchange in technology: each country will have an opportunity to gain new technology such as technology in production and medical 5Product price will decrease: because
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