Phenomenon At Wal-Mart‚ "everyday low prices" is the motto. This slogan has helped create the largest business in world history with over $245 billion in revenues. It is actually three times the size of the No. 2 retailer in the world‚ France’s Carrefour. Nearly 138 million shoppers visit one of the 4‚750 Wal-Mart retail stores in the United States each week. This trade giant has eliminated tens of billions of dollars in cost efficiencies out the retail supply chain‚ passing the larger part of the
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Seasonal Changes effect the demands of the products ➢ By presenting in globally Kraft foods Came across competition from retail house brands‚ generic brands‚ regional ‚ local‚ & other multinational brands Ex: Super Markets like Tesco ‚ Carrefour
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Summary: (Taken From Harvard’s site) Although Wal-Mart‚ the world’s largest company by revenue‚ was into its 9th year of operations in China‚ its stores were still losing money. It had created a miracle in the U.S. retail industry by revolutionizing the sector’s business model and successfully implementing its model through innovative practices that enabled it to sell national brands at "Every Day Low Prices". The challenge Wal-Mart faced was whether it could transport its successful model to win
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Harmonic Solutions (plants and fertilizers) Dongguan Dingqi Cleaning Supplies Co.‚ Ltd. (Cleaning Supplies) Alex Manufacturer Sdn. Bhd. (wire mesh) Chun Hoe Trading Sdn. Bhd. (Barbed Wire) Intermediaries Tesco (reseller) Jusco (reseller) Carrefour (reseller) Aeon (reseller) Maybank (financial) Cold Storage (reseller) Yin Choon Sdn. Bhd. (distributor) Trip advisor (marketing services agency) TimeOut Kuala Lumpur (Service Agency) Taxi Auto Fare (transportation) Rapid KL (transportation)
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convenience products like those offered by the Total Group are very much based on getting high utilitarian value. Consumers choose only two simple thoughts: (1) which place is the closest? (2) which place has the lowest prices? Hypermarkets like Carrefour pursue a very aggressive price policy and offer gas at particular low prices as a way of luring customers. First Marketing Strategy of Total * To reduce the risk of cannibalization‚ Total close relatively low performing stores within trade
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Hyderabad. RETAIL CHAIN STORES: • BhartiWal-mart Pvt. Ltd. (A well known World’s No.1 Retail Chain) • Aditya Birla Retail Ltd. (Well Known chain of "More" Brand) • Reliance Retail Ltd. • Victoria Food Pvt. Ltd. (mfg. of RajdhaniBesan& Dal) • Carrefour WC & C India Pvt. Ltd. ( No.1 in Europe and No.2 in worldwide) GOVT. SUPPLIES: • H.P. State Civil Supply Corporation (HP) • Punjab State Civil Supply Corporation (Punjab) • Nafed‚ Delhi • Confed‚ Haryana • Delhi State Civil Supplies Corporation
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the tag-line “Is se sasta aur achcha kahin nahin” It sells variety of merchandise at affordable rates‚ the prices of which it claims are lowest in the city. Usually the items are clubbed together for offers as on the lines of Wal-mart and Carrefour and it also offers weekend discounts. It currently operates out of more than 100 stores and top 25 stores register a cumulative footfall of 30 lakh a month on an average. 4Ps OF MARKETING "Marketing" is the promotion of products‚ especially
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El Corte Inglés can be considered one of the most successfully world case in its sector of business nowadays. The expansion along the history until it becomes a leader in the Spanish market was impressive. El Corte Inglés is originally a department store opened in 1935 in Madrid‚ Spain. From 60’s‚ the shop starts its expansion in line with the department store concept into other cities of Spain‚ and then diversified its commercial activities in other business sectors‚ like travel agency and supermarket
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of the world are China and Dubai of Asia. Diverse foreign direct investment in indian retail is greatly cherished by most of the major and leading retailers of USA and European countries‚ including Walmart (USA)‚ Tesco (UK)‚ Metro (Germany)‚ and Carrefour (France).
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Table of Contents Acknowledgement ………………………………………………………………. Executive Summary …………………………………………………………….. Introduction of the Case ………………………………………………….…….. History of the Case ………………………………………………………………. SWOT Analysis …………………………………………………………………… Strategic Marketing Objectives ……………………………………………….. Market Driven Strategy …………………………………………………………. Competitive space Analysis ………………………………………………....... Segmentation Of Market ………………………………………………………..
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