Abstract Line extensions occur when a company introduces additional items with changes in flavors‚ sizes‚ and different ingredients in the same product category under the same name brand. Line extensions are a way to increase market share by introducing additional items in the same category from the already reputable brand name. The paper examines the target populations‚ the purpose for seeking line extensions‚ the appropriate timing of launching a brand extension‚ and the success and failures of
Premium Brand Branding Brand management
| |Introduction of the organization NAME: Chemi & Cotex Industries Ltd. “BETTER PRODUCTS FOR BETTER LIVING” Chemi & Cotex Industries Ltd. a company established in 1975 is engaged in manufacturing & marketing of FMCG Goods‚ Industrial & Household Plastics and metal products. It is a member company of the Mac Group whose history can be traced back to the 1880’s when entrepreneur and explorer Kanji Jeraj Manek departed on a dhow from Jamjodpur‚ Gujarat‚ to the East African coastline in search
Premium Marketing
BOOK REVIEW Novel : The Shadow Lines AUTHOR : Amitav Ghosh Awards : winner of the Sahitya Akademi Award (1989). Bibliography : The Shadow Lines(novel)‚ Wikipedia(Internet). Main Characters : Mayadebi‚ Tridib‚ Ila‚ May‚ Narrator‚ Nick‚ grandmother. POLITICAL SCENERIO : The novel is set against the backdrop of historical events: 1.Swadeshi movement 2.Second World War 3.Partition of Country 4.Communal riots of 1963-64 in Dhaka and Calcutta CHARACTERS ANALYSIS : The characters in this
Premium The Shadow Lines Amitav Ghosh The Shadow
First to tell you a little about Tom Cruise. He was born July 3rd‚ 1962. His home town is Syracuse‚ New York. The full name for Tom Cruise is Thomas Cruise Mapother IV. Tom’s height is average for most people it 5’7”. He became a TV star for his career. As Thomas was growing up‚ he grew up in a religious family. Tom’s parents are Catholic. Although after experimenting with the Catholic religion‚ Tom felt that wasn’t a fit for him so the religion Tom Cruise chose was scientology. Ron Hubbard started
Premium Tom Cruise
The Maginot Line History The Maginot Line and its relation to the world during the interwar period. The Maginot line is a fortification made by the french named after Andre Maginot ‚ the minister of war for France. The interwar period is referring to the time between world war one and world war two. Focusing mainly on the relations between France and Germany during this period. Ultimately what is the Maginot Line and how does it have such a big impact during the interwar period and on into
Premium World War II World War I
developing sectors of shipping. Greece represents one of the most popular cruise destinations in the Mediterranean region. Cruise activity in Greece has developed since the early 1930s to the top maritime tourism destination in the EU. Despite the great maritime tradition of Greece‚ the national economic statistics available are limited to the collection of certain data. In 2003‚ the Port of Piraeus hosted 543 calls by cruise ships carrying 386.000 passengers. Each of this call creates unidentified
Premium Ship Cruise ship Economics
Greyhound Lines is the intercity bus transportation company which operating on low profits and unable to meet the customer demand (Greyhound‚ 2011). Based on the case study‚ in order to reduce operating costs and improve customer service‚ reduction in employees‚ routes and services has been done. However‚ this action leads to discourtesy of customers. Besides this‚ the introduction of Trips which is mainly to resolve problems in the highly complex software actually creates lots of problems. The problems
Premium Decision making Decision theory
Single Cruises: The Best Place for Singles to find a Companion Since there is a great demand for cruise lines‚ there is also a rapid increase for single travelers who would want to spend some of their precious time in the cruise. Usually‚ single travelers are on its peak during Valentine seasons. During this time‚ single cruises will give their customers a special singles prices‚ exclusive singles activities and other valentine related events. Single Cruises are the best way to complete your single
Premium Family Money Mother
TRANSMISSION LINES Introductory Lecture Engr. Duwi E. Iscala SoE/APC What are transmission lines? • Transmission lines are pieces of wire or cable used to carry telephone signals‚ computer data in LANs‚ TV signals in cable TV systems‚ and signals from a transmitter to an antenna‚ or vice versa. Transmission Line • Definition: – Any means of conveying signal or power from one point to another What are the different types of transmission lines? • Parallel-wire lines What are the
Premium Coaxial cable
Alphabet of Lines in Technical Drawing Lines in technical drawings are part of a specialized graphic language that is standardized throughout industry. Each type of line has a very precise symbolic meaning. Correct usage of this "alphabet of lines" is essential whether you use traditional drafting methods or CAD. Line weight is the thickness of the line. Construction lines and guide lines are very light‚ easily erased lines used to block in the main layout. Visible lines are the edges
Premium Orthographic projection Technical drawing