"Carnival Cruise Lines Strategic Plan" Essays and Research Papers

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Carnival Cruise Lines Strategic Plan

Carnival Cruise Lines | Managing in a Global Marketplace: Individual Case Study | Jeffrey Barno | Table of Contents Introduction 3 Discussion 3 Conclusion 7 Bibliography 9 Introduction Carnival Cruise Lines was established in 1972 by Ted Arison. Over time, Carnival forged the concept of less costly cruises with shorter trips, making cruises a more viable option for a wider variety of vacationers. The company is currently based in Miami, Florida but has spread globally since its...

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5 Forces of Carnival Cruise Line

INTRODUCTION Carnival has enjoyed an extended run as Big Kahuna of the cruise world. The assets of its parent company, Carnival Corporation, are enormous and growing: In addition to its own fleet of 20 ships, Carnival Corp. holds full ownership of Cunard, Seabourn, Costa, Windstar, and Holland America Line -- all told, more than 50% of the North American cruise industry. And, in April 2003, Carnival beat out Royal Caribbean to acquire P&O Princess, adding yet another major cruise brand to its cruise dynasty...

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Carnival Cruise Line

FROM: DATE: SUBJECT: Ms.Rogers Kailin(Karen) Dong September 3rd, 2012 Recommend a cruiser behavior estimation system to improve CRM process As you requested, I have investigated the current competitive position and strategies of Carnival Cruise Line (CCL) and implemented the analysis. I suggest that CCL keep promoting the “Fun Ship” theme and make an IT investment in Cruiser Behavior Estimation system by analyzing the consumer behavior activity data. The IT improvement will help CCL to...

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Carnival Cruise Lines

Carnival Cruise Lines is a British-American owned cruise line based in the Doral suburb of Miami, Florida (Carnival Cruise Lines, n.d.). The company offers vacations that appeal to a wide range of lifestyles and budgets. Carnival was founded in 1972 as an independent company by Ted Arison. The cruise line company became known as the world’s most popular cruise line and in 1987 it made an initial public offering of 20 percent of its common stock. The public offering provided the company with an influx...

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Carnival Cruise Line

Andrea Kristine J. CRUISE IHM41 Carnival Cruise Lines Carnival Cruise Lines takes pride in being the "World's Most Popular Cruise Line".  Growing from one converted ocean liner in 1972 to a fleet of 22 modern cruise ships today, the line has been an outstanding success.  Indeed, without it there would have been no Carnival Corporation, the largest firm in the cruise business and parent company of Holland America, Curnard, Princess, P&O and several other major lines. Passengers tend to...

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Carnival Cruise Lines

Carnival Cruise Lines: Exploring a Sea of Global Opportunity Carnival Cruise Lines is one of the most successful cruise lines in the world. They have taken an industry that once only catered to the elite and turned it into a possibility for people of varying economic means all over the world. In their quest to provide a service with mass appeal, Carnival has become the very definition of international business. The cruise line industry has seen a substantial amount of growth in the last...

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Swot Analysis of Carnival Cruise Lines

analysis of Carnival Cruise Corporation Table of Contents Introduction SWOT Analysis 3 Strengths 3 Weaknesses 5 Opportunities 6 Threats 7 Mission Statement of Carnival Corporation 8 References 9 SWOT Analysis Strengths * Carnival is the largest and most successful international cruise line and currently has 81 vessels working worldwide. * From the beginning of the Corporation Carnival, revenues and passenger interests and participation has increased exceedingly. Carnival has not...

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Carnival Cruise Lines Case

Carnival Cruise Lines case Questions 1. What global forces have contributed to the growth of the cruise industry? Two major factors that have contributed to the growth of the cruise industry are the change in the competitive environment brought about by the advent of transoceanic airline service and increasing discretionary incomes. As demand for liner travel declined in response to the development of less expensive and much faster air service, shipping lines were forced to respond to...

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Carnival cruises

Arun Kuruvilla A Carnival guarantee for the nervous cruiser By Katia Hetter, CNN Link to the article: http://www.cnn.com/2013/09/12/travel/carnival-cruises-guarantee/index.html?hpt=hp_bn10 Article Text: (CNN) -- Worried about booking a Carnival Cruise Lines vacation? Problems aboard the Carnival Legend, Carnival Dream, Carnival Triumph and Carnival Splendor cruise ships may have some first-time cruise customers thinking twice about booking a Carnival brand cruise. Maybe Carnival's...

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Cruise Line Case

Allure Cruise Line – Challenges of Strategic Growth and Organizational Effectiveness Who are the “major players” in the North American cruise industry? The “major players” in North America cruise industry are, Carnival, P&O Princess (P&OP), RCC and Star Cruises Group accounted for 69% of capacity in 2002. In 2006, with P&O Princess now part of Carnival, the top three reached over than 79%.  In progress the top three “major players” would increase to 81% by 2010. With the emergence of MSC Cruises as...

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