In this essay I am going to explain the development of the cruise market. I am going to look for sources on the internet and in travel and tourism books as well as using information given by John Marshall. Socio-economic changes People had more money‚ industrial revolution‚ the war‚ the post war recovery‚ airplane industry‚ in the 80’s The industrial revolution made a rise of wealthy people‚ large passenger ships for the economic and social elite – they were travelling to exotic countries
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MBA 623 | North American Cruise Industry | Table of Contents Executive Summary 2 Cruise Industry Overview 2 Market Overview and Structure 2 Industry and Customer Segments 5 Target Market Analysis 7 Carnival Cruise Lines 7 Target Market Analysis 7 Positioning Strategy 7 Royal Caribbean Cruise Lines 8 Target Market Analysis 8 Positioning Strategy 9 Norwegian Cruise Lines 9 Target Market Analysis 10 Positioning Strategy 10 Disney Cruise Lines 11 Target Market Analysis
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The problem for Celebrity Cruises was clear in they needed to define a clear positioning for its customers and figure out a way to keep the demand strong maintain market share and focus on specific customers in their target market. This meant Celebrity cruises had problems with their strategies and less importantly their operations. Celebrity needed to figure out a way to retain customs with different expectations within their target market whether or not they were initial cruisers‚ seasonal cruisers
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Administration North American Cruise Statistical Snapshot‚ 2011 Office of Policy and Plans For additional information about the Office of Policy and Plans and its products and services‚ contact: Information Service Phone: 202-366-2278 Fax: 202-366-7403 Email: data.marad@dot.gov Mail: Office of Policy and Plans Maritime Administration U.S. Department of Transportation 1200 New Jersey Ave. S.E. Washington‚ D.C. 20590 March 2012 eee North American Cruise Statistical Snapshot
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Human Relations (CI #1) Employee and Labor Lawsuits Employees of Carnival are claiming unfair working conditions with poor compensation. (CI #2) Succession Mr. Arison stepping down in the future‚ who will run company‚ third generation Arison or someone else. Operation/Logistics (CI #3) The Costa Concordia Cruise Ship lawsuit Cruise ship laying on side‚ environmental risk‚ and lawsuits from crash. (CI #4) The Carnival Triumph dead at Gulf of Mexico Pending lawsuits from this event‚ leading
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Rivalry: (High) Carnival is the leading company within the cruise line industry‚ has a large fleet capacity and operates 11 of most recognizable cruise brand names. The cruise line industry is effectively an oligopoly market; in which the market is shared by a small number of producers or sellers. Carnival is constantly engaged in marketing and pricing battles with their competitors‚ making internal rival central to the industry. They are only few large competitors in the North American cruise industry
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Individual presentation Carnival Corporation & PLC Carnival Cruise Line was founded in 1972 by Ted Arison‚ a former executive of norwegian cruise lines‚ and Meshulam Riklis‚ of american international travel services. After a year’s worth of incurred debt‚ Arison bought out Rilklis’s share of the company and it began to thrive. Carnival Corporation & PLC is now headquartered in Miami‚ Florida and considered the world’s largest travel leisure company offering cruise vacations to some of the
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Rodriguez 4156924 In the case of Kirby vs. Carnival‚ I hold Carnival Cruise Lines responsible for her injury. There are several reasons why‚ first the bartender is responsible for her overall consumptions of alcohol‚ there is a history of guests that have either fallen or jumped over board and finally there is the fact that carnival never took it upon themselves to call for air lift transportation to the nearest hospital. Bartenders at Carnival Cruise Lines rely on big tabs and tips to make their
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Carnival Corporation began their operations in 1972 when Ted Arison purchased an aging ship and converted it into the first vessel for their cruise line. Since then‚ Carnival Corporation has grown into the world’s largest cruise line with Ted Arison’s son Mickey Arison taking over as CEO of the Corporation. Carnival has cruise brands that offer a broad range of travel from contemporary to luxury to fit everyone’s budget. Carnival currently has six cruise brands. Those include Carnival Cruises (family
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Norwegian Cruise Line Holdings Ltd. Company analysis Exam report in Introduction to Management Studies Bsc SeM Group 3 XB A Rikke Michelle Maibirk – 200792-2070 Josefine Elizabeth Bergenstof Laub – 310893-2200 Supervisor: Kasper Teilmann October 10th‚ 2014 Copenhagen Business School‚ 2014 The report consist of 36.298 characters on 16 pages Index 1. Introduction 3 1.1. Report structure 3 1.2. Delimitations 3 1.3. Empirical sources 3 2. Foundation of NCLH 4
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