Situation Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about the industry and a commitment to their brand essence‚ which is fun. Problem Statement One area that Carnival needs to improve upon in order to stay competitive within the industry is information technology. Carnival has a large IS group‚ but the focus has been on maintenance and operations of the existing infrastructure. In
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Business Management Carnival Cruise Lines: Organization and Organizational Culture This paper presents my former employer‚ an American company Carnival Cruise Lines (CCL) which is part of the Carnival Corporation. Describing the organization of the whole corporation in general‚ the paper places a special emphasis on the strategy‚ organizational structure and culture of the CCL. Carnival Cruise Lines is the flagship brand of Carnival Corporation & plc‚ the largest cruise company in the world
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Strategic Plan 3 Strategic Action Plan 6 Organizational Capacity Plan 6 Portfolio Management Processes 7 Project Selection Criteria 8 Program Management Plan 10 Change Management Plan 14 Bibliography 17 Executive Summary Carnival is “The World’s Most Popular Cruise Line” with 24 “Fun Ships” operating voyages ranging from three to 16 days in length to the Bahamas‚ Caribbean‚ Mexican Riviera‚ Alaska‚ Hawaii‚ Canada‚ New England‚ Europe‚ and Bermuda. Carnival’s success is attributed to its marketing
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(erivera@carnival.com) Subject: Carnival Student Tour Package Inquiry Ms. Kiklas‚ Your message regarding student package deals has prompted me to send you a response. We‚ at Carnival cruise lines‚ would like to thank you for thinking about our cruise line as an option for these students. Carnival cruises has reached the number one spot by appealing to younger customers. Unfortunately‚ Carnival has made many changes in the recent past: According to the editor-in-chief of Cruise Week‚ Mike Driscoll‚ the
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Case: Carnival Cruise Lines (from Lesson 1) 1. What global forces have contributed to the growth of the cruise-line industry? Some changes in the global environment were favorable to the cruise-line industry. For example‚ more ports are available to a mass market thereby increasing cruise-line industry’s destination offers. Safety precautions have also improved globally‚ adding onto the attractiveness of going on cruises as a vacation for families. As the world becomes more developed‚ cruise-line
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Resort A cruise is defined as “to make a trip by sea in a liner for pleasure‚ usually calling at a number of ports.” It is similar to a mobile resort (Dowling‚ 2006‚ p. 1). Why be on land when there is an option to travel on top of the beautiful ocean waters? The cruise industry has grown phenomenally in the last thirty-six years-from a mere half-million people a year in 1970 to over 10 million in 2006 (Dickinson & Vladimir‚ 2008‚ p. 33). Today most people would rather go on a cruise instead of
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Case study carnival cruise lines:exploiting a sea of global opportunity Background Q&A Take Home Messsage What global forces have contributed to the growth of the cruise-line industry? the change in the competitive environment brought about by the advent of transoceanic airline service increasing discretionary incomes 2\What specific steps have Carnival Cruise Lines taken to benefit from global social changes? : Carnival has adopted many measures as follows Institude very strict security
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of cooperation and variety of cultures. I was acquainted with a lot of nationalities from my previous work on cruise ships. When I first came to work for the Carnival Cruise Line Company‚ I did not know anything about shipboard life. I still remember my first day when I arrived in Miami‚ our port of call. I was looking at the giant floating city with a blue name printed on it: “Carnival Valor” with its slogan “The Fun Ships”. Entering that magnificent boat was slightly different from merely admiring
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STRENGTHS * Owning of cruise brands‚ tour companies‚ hotels * Forms of entertainment * Competitiveness of the corporation | WEAKNESSES * Safety and security * Environmental safety practices * Overtime pay issue | OPPORTUNITIES * Population * Economy | THREATS * Hurricanes * Lawsuits against the corporation * Competitors | Carnival Corporation & plc was a global cruise company and one of the largest vacation companies in the world. Owning of cruise brands‚ tour companies
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Recommendation for issues facing the company. Finding of facts‚ and recommendation. The cruise line industry is‚ without a doubt‚ one of the most popular and prosperous tourist industries in America today. According to the American Association of Port Authorities (AAPA). I have been hired as a strategic management consultant by Carnival Cruise Line which is the biggest cruise line in the world. The company currently has a robust name and the SWOT analyses look very fabulous. As a consultant
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