for Business Communication case “Carnival Cruise Lines: Wreck of the Costa Concordia.” Communication Scenario Imagine that you (firstinitiallastname@carnival.com) have recently been appointed director of communication for Carnival Cruise Lines‚ working at its headquarters offices in Miami‚ Florida: Carnival Cruise Lines 3655 N.W. 87th Avenue Miami‚ Florida 33178 Phone: 1-305-599-2600 Fax: 1-305-471-4700 http://www.carnival.com Previously‚ Carnival farmed out most of its corporate
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Carnival Cruise Lines Although sea voyages have held an aura of mystique for centuries‚ only in recent decades have the general masses been able to experience open seas and exotic ports of call as a purely recreational activity. Cruises‚ i.e.‚ sea voyages for pleasure‚ offer passengers the convenience of an assigned cabin as they sail along a fixed itinerary that concludes at their original point of sea embarkation. Almost everything about the entire cruise industry is international‚ from the
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Business Management Carnival Cruise Lines: Organization and Organizational Culture This paper presents my former employer‚ an American company Carnival Cruise Lines (CCL) which is part of the Carnival Corporation. Describing the organization of the whole corporation in general‚ the paper places a special emphasis on the strategy‚ organizational structure and culture of the CCL. Carnival Cruise Lines is the flagship brand of Carnival Corporation & plc‚ the largest cruise company in the world
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Case: Carnival Cruise Lines (from Lesson 1) 1. What global forces have contributed to the growth of the cruise-line industry? Some changes in the global environment were favorable to the cruise-line industry. For example‚ more ports are available to a mass market thereby increasing cruise-line industry’s destination offers. Safety precautions have also improved globally‚ adding onto the attractiveness of going on cruises as a vacation for families. As the world becomes more developed‚ cruise-line
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Situation Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about the industry and a commitment to their brand essence‚ which is fun. Problem Statement One area that Carnival needs to improve upon in order to stay competitive within the industry is information technology. Carnival has a large IS group‚ but the focus has been on maintenance and operations of the existing infrastructure. In
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(erivera@carnival.com) Subject: Carnival Student Tour Package Inquiry Ms. Kiklas‚ Your message regarding student package deals has prompted me to send you a response. We‚ at Carnival cruise lines‚ would like to thank you for thinking about our cruise line as an option for these students. Carnival cruises has reached the number one spot by appealing to younger customers. Unfortunately‚ Carnival has made many changes in the recent past: According to the editor-in-chief of Cruise Week‚ Mike Driscoll‚ the
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Case study carnival cruise lines:exploiting a sea of global opportunity Background Q&A Take Home Messsage What global forces have contributed to the growth of the cruise-line industry? the change in the competitive environment brought about by the advent of transoceanic airline service increasing discretionary incomes 2\What specific steps have Carnival Cruise Lines taken to benefit from global social changes? : Carnival has adopted many measures as follows Institude very strict security
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STRENGTHS * Owning of cruise brands‚ tour companies‚ hotels * Forms of entertainment * Competitiveness of the corporation | WEAKNESSES * Safety and security * Environmental safety practices * Overtime pay issue | OPPORTUNITIES * Population * Economy | THREATS * Hurricanes * Lawsuits against the corporation * Competitors | Carnival Corporation & plc was a global cruise company and one of the largest vacation companies in the world. Owning of cruise brands‚ tour companies
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Resort A cruise is defined as “to make a trip by sea in a liner for pleasure‚ usually calling at a number of ports.” It is similar to a mobile resort (Dowling‚ 2006‚ p. 1). Why be on land when there is an option to travel on top of the beautiful ocean waters? The cruise industry has grown phenomenally in the last thirty-six years-from a mere half-million people a year in 1970 to over 10 million in 2006 (Dickinson & Vladimir‚ 2008‚ p. 33). Today most people would rather go on a cruise instead of
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of cooperation and variety of cultures. I was acquainted with a lot of nationalities from my previous work on cruise ships. When I first came to work for the Carnival Cruise Line Company‚ I did not know anything about shipboard life. I still remember my first day when I arrived in Miami‚ our port of call. I was looking at the giant floating city with a blue name printed on it: “Carnival Valor” with its slogan “The Fun Ships”. Entering that magnificent boat was slightly different from merely admiring
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