Figure 1: Formation of benzocaine from p-aminobenzoic acid Experimental P-aminobenzoic acid (1.211g) and absolute ethanol (15mls) were combined with three boiling chips in a 50ml round bottom flask. The round bottom flask was placed on a heating plate and was refluxed starting at 109 ̊C. The solution began boiling at 111 ̊C. It was allowed to reflux for approximately 30 minutes and the solid was dissolved. The round bottom flask was then placed in an ice bath and allowed to cool to
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References: Codes of Conduct. (2014). McDonald’s. Retrieved from http://www.aboutmcdonalds.com/mcd/investors/corporate_governance/codes_of_conduct.html May‚ S. (2013). Case studies in organizational communication: Ethical perspectives and practices. Los Angeles: SAGE Publications. McDonald’s Corporation’s Decision Making Process. (2012). Thinking Bookorm. Retrieved from http://thinkingbookworm.typepad.com
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Five Forces Framework Threat of New Entrants: Low to moderate Procter and Gamble (P&G) products are much well established with successful brand names which provides them strong retailer relationships and priority on shelf space. New entrants will need to be able to differentiate their products to compete for market share that has been built over years. Due to the long history since 1859 in fast consumer goods‚ P&G is much efficient in launching‚ developing and marketing their products which allows
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seems high * LDL market growth potential is very low coupled with the fact that there is substantial growth in the use of Automatic dishwashers (ADWs) * The LDL market had 3 major players P&G (42% share)‚ Colgate Palmolive (24%)‚ Levers (7%) and the remaining 27% with generic and private labels. P&G’s share of the LDL market is valued at $357 million / 25 million cases approx. Product Classification * LDLs are a low involvement product * Daily use‚ generally a repeat purchase once
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Synthesis of p-Nitroacetanilide (electrophilic aromatic substitution) In this experiment‚ we convert acetanilide to p-nitroacetanilide. [pic] The mechanism for the nitration is that of electrophilic aromatic substitution. The nitronium ion is directed to the positions ortho and para to the acetamido (-NHCOCH3) group. This occurs because the resonance electron-releasing effect of that group increases the electron density at those positions‚ helping to stabilize the intermediates that
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Huey P. Long was a very determined‚ intelligent man and politician. The attribute that no one can deny in Long was his ambition. From the beginning of his career‚ he was headed to the top. His brash personality and stubbornness were what some people tended to dislike. He acted as he pleased and never apologized for his actions. His determination was best depicted in the fact that he taught himself law after dropping out of high and was eventually recognized by the Bar Association. Long did a lot
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Procter & Gamble Co. (P&G) is an American company based in Cincinnati‚ Ohio that manufactures a wide range of consumer goods. In India Proctor & Gamble has two subsidiaries: P&G Hygiene and Health Care Ltd. and P&G Home Products Ltd. P&G Hygiene and Health Care Limited is one of India’s fastest growing Fast Moving Consumer Goods Companies with a turnover of more than Rs. 500 crores. It has in its portfolio famous brands like Vicks & Whisper. P&G Home Products Limited
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on the correct path. I decided to visit a place of worship of other religion and on my visit to Dubai recently‚ I went to St. Mary’s Catholic Church. It is a beautiful church located in Dubai and is dedicated to “Our Lady of Assumption” (St. Mary ’s Catholic Church‚ n.d.). When I entered the Church premises‚ I was slightly apprehensive and did not know whether I was doing a right thing or not. Still I was attracted towards the peaceful interior‚ and felt that I have indeed come inside a holy place
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Understanding No company in the world has invested more in market research than P&G. We interact with more than five million consumers each year in nearly 100 countries. We conduct over 20‚000 research studies every year‚ and invest more than $400 million annually in consumer understanding. The insights we gain help us identify opportunities for innovation and better serve and communicate with our consumers. Innovation P&G is the industry’s innovation leader. Nearly all organic sales growth over the
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and the ways how the company approached them in the world of social media. Thirdly‚ to get to know their tactics‚how the company strategicly used the tactics and whether they were suitable or not; the evaluation plan which to conclude the campaign ’s successfullness. It is really important to work on such examples‚ where we can observe their work from the beginning till the end‚ and analyze whether they did some mistakes and find out the reasons of how actually this campaign was able to achieve all
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