Marketing Management Course Outline 宋亦平 Course Description: This course is designed for you‚ undergraduates‚ to improve your understanding of and skills in marketing as a discipline. We use cases‚ discussions‚ and readings to provide a mix of integrated concepts and hands-on problem solving approaches. We‚ at the same time‚ encourage a variety of perspectives by our attendees on marketing issues. Objective: In this course we seek to: ← Introduce you to critical concepts and phenomena
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Course Outline MARKETING RESEARCH 1. COURSE OBJECTIVE The main objective of this course is to inculcate research acumen by imparting‚ skills sets required to conduct research in the area of marketing and consumer behaviour. The course contains the methodical theories‚ procedures and tools / techniques required for carrying out research in various functional areas of the organization. Also‚ it tries to imbibe basics of statistical software package SPSS among the students to make them
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I ended high school‚ my mind was set in a million different options to choose such as‚ Biology‚ Zoology‚ and even acting. But I knew‚ deep down I wanted to help something in whatever field I pick. One major experience led me to want to pursue the career of Veterinarian‚ which was the passing away of my childhood dog just after graduation. This sparked my intertest to help animals in any way I can and ever since then I have been researching the best route to take to rise through schooling to graduate
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Paper During the course of SBS 100 CareerStart I have accomplished a variety of goals I once thought were unattainable. I have not only grown as a student but as a person as well. I feel that through my experience in this course‚ I have gained the knowledge and confidence it takes to step out into the real world. I am a financing major and the classes that I took was CI Revising Reality‚ English Reading/Writing 1‚ Empires and Globalization II and SBS 100 CareerStart. These course let me become further
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Leadership Research Essay The leadership model style or theory that best describe the leader that I am would be the Path-Goal Theory. According to Northouse‚ the Path-Goal theory explains how leaders motivate their subordinates to be productive and to work towards a common goal. Our text tells us that a leader can help subordinates by selecting a style of leadership‚ (directive‚ participative‚ or achievement oriented); in short it explains what the leader’s responsibility to help subordinates
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Everybody has aspirations and dreams for what they want their lives to be like in the future. However is it a problem that these future careers are orientated on either fame or money and not happiness? So due to this fact I ask you today: What is more important: Money or fame? It’s said that over 90 per cent of teenagers want money when they’re older in life‚ however over 90 per cent also state they want to be famous later on too. However what you all may not realise is that there are good and
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Chapter 1 Marketing: Creating and Capturing Customer Value Copyright ©2014 by Pearson Education‚ Inc. All rights reserved Creating and Capturing Customer Value Topic Outline • • • • • • • What Is Marketing? Understanding the Marketplace and Customer Needs Designing a Customer‐Driven Marketing Strategy Preparing an Integrated Marketing Plan and Program Building Customer Relationships Capturing Value from Customers The Changing Marketing Landscape Copyright ©2014 by Pearson
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5/11/15 Plan for Career in Marketing The part of marketing that interests me the most is the fact that the numbers do not lie. If you put in the time and work‚ than you more than likely will see positive results. If you don’t like what is going on in your business and you need to make changes‚ you have the chance to look at all the numbers and find out exactly what the problem is and make adjustments. And of course one of the best numbers and what the best part of marketing is‚ is profit. Money
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Attending the University of Wisconsin Madison has always been an aspiration of mine. Every aspect that the university possesses fits me perfectly. Plus‚ it has earned a reputation for being one of the top colleges in the Nation for its impressive academics and scholarly community. UW-Madison has been able to accomplish this stature by including something for everybody. I am applying to UW-Madison for several reasons. Most remarkably‚ the school ranked 11th in academics amongst all of America’s
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My future aspirations are to make a difference in the business world. I would like to be the boss. I have always thought of myself‚ and been told that I am a leader. I want to put my knowledge and skills to good use. Motivation is the biggest key to my academic success. Motivation is essential in preparing for my career because without motivation I won’t have the drive to move forward. I also believe that using my resources such as tutoring and “smart-thinking has really helped me
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