THE INFLUENCE OF INTERNAL MARKETING ELEMENTS ON BRAND IMAGE OF SELECTED CAR RENTAL COMPANIES IN SOUTH AFRICA STUDENT NAME XXXXXX (student number) Thesis submitted in fulfilment of the requirements for the degree PhD in Marketing Management in the Faculty of Management at the University of Johannesburg JOHANNESBURG September 2009 Supervisor: Prof xxxxx Co-supervisor: Dr yyyy Table of contents ____________________________________________________________________________
Premium Marketing Brand Research
Car Rental Services Table of Contents S.no Description Page Introduction 3 1.0 Executive Summary 4 2.0 Business Description 5 2.1 Business plan 5 2.2 Long term goals of the company 5 2.3 Starting plan & Expenses 5 2.4 Company strength &Uniqueness of service 7/8 2.5 Potential of the business 8 3.0 Marketing Plan 9 3.1 Marketing segments & Target segments 9 3.2 Market needs 10 3.3 Competition 10 3.4 Promotion & Advertising strategy 11 3.5 Pricing Strategy 11 3.6 Marketing Budget 12
Premium Marketing Car rental Asset
Rental Cars and Car Rentals from Rental Cars.com 9/21/14‚ 8:02 PM Google Site Stats learn more English (US) Search Results Options Details Payment My Booking Confirmation Step 5 - Confirmation https://secure.rentalcars.com/ConfirmationDetails.do?booking.referen…463fe020623054_201.35_USD&affiliateCode=google&bookingdate=20140922 Page 1 of 3 Rental Cars and Car Rentals from Rental Cars.com 9/21/14‚ 8:02 PM Your Car Thank you for using rentalcars.com Ford Mustang Convertible or Similar
Premium Damage waiver Car rental
Car Rental Business Plan A car rental business plan is a familiar business model for most bankers and investors. Ever since car sharing programs like Flex Car rose to prominence in the "˜00s‚ business people have re-imagined what the car rental business model can be. Which is not to say that the conventional model is dead—far from it. Auto rental behemoths like Avis‚ Hertz‚ and Enterprise have managed to keep revenues up despite the flagging economy‚ and one look at any airport parking lot shows
Premium Management Income statement Marketing
Columbus Car Rental Service Companies are very limited based on customer’s preferences and available dates (within thirty days). (The only one I did find was based in Atlanta that was affiliated with a major company) Price 4 Limo Atlanta‚ Georgia (888) 958-2280 Number of cars that fit criteria : 3 ( two for up to 10 passengers) website: www.price4.limo.com Others include Cadillaac Escalades‚ blacks stretched lincoln limo‚ Advantages · A large selection · Available 7
Premium Credit card Debit card Car rental companies
CAR RENTAL AND RESERVATION SYSTEM A car rental is a company that rents automobiles for short periods of time (generally ranging from a few hours to a few weeks) for a fee. It is often organized with numerous local branches (which allow a user to return a vehicle to a different location)‚ and primarily located near airports or busy city areas and often complemented by a website allowing online reservations. Car rental agencies primarily serve people who have a car that is temporarily out of reach
Premium Automobile Computer reservations system Car rental
Lotus Car Rental Alternative Fuel Proposal COMM/215 September 3‚ 2013 Lotus Car Rental Alternative Fuel Proposal Combustion engine vehicles have come a long way‚ especially since conventional vehicles are reaching upwards of 30 miles per gallon. Conventional vehicles have only grown more reliable over the past few decades‚ and continue to improve with each passing year. Due to these advancements‚ many would agree that there is no reason to switch over to new alternative fuel vehicles. However
Premium Internal combustion engine Electric vehicle Automobile
Edelman Award Paper Revenue Management Saves National Car Rental By M.K Geraghty and Ernest Johnson In the January/February 1997 issue of INTERFACES magazine‚ M.K. Geraghty and Ernest Johnson were presented as finalists of the Franz A. Edelman award for their presentation on a state-of-the-art Revenue Management System that would turn a huge money losing rental car company‚ National Rental Car‚ into a profitable business within two years. In 1993‚ General Motors took a $744 million dollar
Premium Car rental companies Car rental Revenue
CAR RENTAL RESERVATION SYSTEM WITH GPS TRACKING PERFORMANCE Colegio de San Juan de Letran Adrian M. Abrazaldo Gillian Joseph Baldonado Paul Anthony D. Atienza Chapter I Research Description Overview of Current State of Technology Today‚ there are wide varieties of vehicle anti-theft devices in the market. These include from simple security devices‚ such as steering lock‚ gear lock and immobilizer‚ to a more advanced security system that can track down stolen vehicles
Premium Automobile Car rental Computer reservations system
Lotus Car Rental COMM/215 Diana Ferrell Lotus Car Rental The Lotus Rental Car company is the world’s leading company in a multimillion dollar industry and can take this great opportunity to provide the consumer with alternative options in vehicles by adding alternative fuel vehicles to its fleet in Los Angeles‚ California‚ it would be a good move for this company because alternative vehicles like hybrids offer a less contaminated environment‚ better fuel economy‚ and the best in its money worth
Premium Internal combustion engine Electric vehicle Automobile