We chose Broad Differentiator as the basic strategy for our company. Through this strategy‚ our company will attempt to differentiate our product line in several distinct dimensions. By providing products that are vastly superior and unique from our competitors and pricing the products affordably‚ we can gain customers’ loyalty and awareness. Since our company’s main focus is premium products we will aim for high contribution margins‚ around 50%‚ on average‚ over all five products. After establishing
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Analysis of Erie Erie is currently a strong competitor in the Traditional segment. They have two products in this segment‚ they are both priced the same‚ however‚ Echo is spot on the ideal position customers want. The age is of these products are also close to the two years that customers want. The price is a little on the high side‚ but competitive. The MTFB of the sensors are also very competitive. The company could be a little more accessible. They have stopped the High performance plant
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importance. Our costs will be much lower than our competitors which translates into a lower market price for this product‚ which is ideal for our customers. We based our sales predictions off of Steve’s data‚ who is currently using the same strategy in Capsim‚ so we are assuming that our data will be somewhat similar. The actual industry total unit sales were 12‚488‚000‚ his segment growth rate was 11.7%‚ and his market share percentage was 19%. From those numbers‚ his forecasted sales for the low end
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Tutorial - CapSim Word Study Guide 2010 1. When opening the Excel version of Capstone®‚ you should do what to Macros? a. Enable b. Disable c. Engage d. Disarm e. Does not matter Online Team Member Guide Page 3 of 3 of the Capstone Spreadsheet http://www.capsim.com/guides/capstone2011/capstonespreadsheet/after-loginbc9c.html Rehearsal Tutorial 2. If there are two identical products‚ one that has 100% accessibility and one that has 0% accessibility‚ a. the one with 0% accessibility will not sell
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KATHMANDU UNIVERSITY SCHOOL OF MANAGEMENT Simulation Project Report Submitted to: Sabin Bikram Pant Assistant Professor‚ KUSOM Submitted by: Santosh Dahal (13109) Miran Maharjan (13114) Anu Shah (13128) Shiva Hari Subedi (13135) January 4‚ 2014 Table of Contents Chapter I ....................................................................................................................................................... 3 1.1 Background ...................................................
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There are several roles which each team member has the responsibility of taking on throughout the duration of the project. The formal roles which members must assume revolve around the Capsim simulation and are divided by the major the sectors of the Erie business. Responsibility for certain roles has been assigned based on prior knowledge‚ experience‚ and interests. Alex has taken responsibility for Research and Development‚ Lucy for Marketing‚ Ryan for production‚ and Kyle for Finances. Each member
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Sensor Industry As part of the sensor industry‚ The Flopping Fish Inc. is a technology based company that creates sensors for other businesses that can be utilized and in corporate in cameras‚ biometric devices‚ and labs. Our products allow us to enter into multiple and diverse arenas such as: genetics‚ power generation‚ and satellites. Corporate Background Information The Flopping Fish‚ Inc. was incorporated in Central Pennsylvania in 1995 through the separation of a sensor monopoly. The
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Simulation Strategy Summary (Team A) Introduction This report illustrates an analysis of the strategy our team is about to follow‚ and the success measures we had chosen to reflect our strategy‚ with exhaustive explanation of the reasons to choose such a strategy and success measures. We will then give an implementation planning concerning four basic domains within the simulation to get a better idea of how the strategy functions. Strategy Our team will adopt a Niche Differentiation strategy that
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SIMULATION • WHAT is Simulation ? • WHY is Simulation required ? • HOW is Simulation applied ? • WHERE is Simulation used ? DEFINITION • Simulation is a representation of reality through the use of model or other device‚ which will react in the same manner as reality under a given set of conditions. • Simulation is the use of system model that has the designed characteristic of reality in order to produce the essence of actual operation. • According to Donald G. Malcolm‚ simulation
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A. The simulation model B. The number of patients treated every week and the waiting time for each patient | Number of patients treated | Waiting time for each patient (Min) | Outpatient department | 39 | 2465 | Inpatient department | 542 | 3616 | C. Some changes in the resource levels I. Each shift includes 2 admission secretaries | Number of patients treated | Waiting time for each patient (Min) | Outpatient department | 39 | 2515 | Inpatient department | 544
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