Broad Differentiation Some important tactics necessary to gain and maintain perceived uniqueness: 1. Developing innovative products/services for broad range of customers Zara creates a “fast fashion” concept which getting designs to customers quickly. It has more style than Gap‚ faster growth than Target‚ and logistical expertise rivaling Wal-Mart. 2. Significant investments in Marketing‚ Technology Development‚ Procurement & Customer Service ZARA takes just two weeks to get a new design
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1. Herman Miller‚ Inc employs a broad differentiation strategy. The essence of a broad differentiation strategy is to offer a unique product or service attributes that a wide range of buyers find appealing and worth paying for‚ and Herman Miller (HMI) does just that through innovative products and processes. Unlike most firms‚ especially those in mature industries and most of its office furniture rivals‚ Herman Miller pursued a path distinctively marked by reinvention and renewal. The company obtained
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for guidance on the scheduling of tasks and activities this semester. |ACTIVITY |DISCUSSION | |Checking access to Capsim |Checking access to Capsim | | | | |
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The Secret to Capsim Success it’s all about the sweet spot… Team Andrews Fall I 2009 BUSN 6200 Presented By Team Andrews: Brad White‚ Tim Fish‚ Christina Vance‚ Stephanie Bogan‚ & Anthony Vatterott Team Approach Vision Statement To design and manufacture the world’s most cutting edge electronic sensors. To out perform and eliminate the competition in every segment of the market place. To triumph Team Andrews as the monopolistic company it once was. Team Andrews Fall I 2009 BUSN 6200 Team
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What is Capsim? Capsim is a business simulation that has six companies to compete in the same sensor industry with equal starting points; all the six companies – Andrews‚ Baldwin‚ Chester‚ Digby‚ Erie‚ and Ferris- are identical to each other. Companies compete each other by making decisions in six departments: Research & Development‚ Marketing‚ Production‚ Finance‚ Human Research‚ and Total Quality Management. This competition has eight rounds in total. Dilemma In the industry‚ there are five segments:
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successful with an innovative strategy requires a multidimensional approach and an integrative strategic management. This content is highlighted from a theoretical point of view and confirmed by my personal experiences in the business simulation game capsim. However the financial performance after round 4 is worse than the competition‚ double digit growth in sales and a market share of more than twenty percent in the three fastest growing segments has been achieved. The main experiences can be concluded
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Please complete the chart below by describing two important points or claims that the author is making. Your Description Claim/Point 1 Leadership and management are two different things. Management is how you direct your business with production and other arenas and leadership is how you lead your company to success. Claim/Point 2 The main focus of building a great business‚ is to try and cope leadership and management together. Bringing those close together can help a business grow
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Team: Strategies 1. Broad Cost Leader 2. Broad Differentiator 3. Niche Cost Leader (Low Technology) 4. Niche Differentiator (High Technology) 5. Cost Leader with Product Lifecycle Focus 6. Differentiator with Product Lifecycle Focus 12.1 Broad Cost Leader A Broad Cost Leader strategy maintains a presence in all segments of the market. The company will gain a competitive advantage by keeping R&D‚ production and material costs to a minimum‚ enabling the company to compete on the basis
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Capsim Team Strategy Report Our team decided to choose the “Broad Differentiation” strategy as the basic strategy for our company. We will attempt to differentiate our product line in several distinct dimensions. By providing products that are vastly superior and unique from our competitors and pricing the products with an affordable price‚ we can gain something that is beneficial for the company in the future‚ which is customers’ loyalty and awareness. We may change or modify our strategy for the
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Capsim Situational Analysis Capsim is the largest provider of business simulation software used by educators from various walks of life. I use their software named as Capstone to run an imaginary Censor manufacturing company. The reason to do this was to understand how business strategy is implemented in real world and how changes made to the strategy reflect to various parts of the company and thereby to the competitors and the industry. Logging In As I proceeded from registration to the Capstone
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