Capsim Situational Analysis Capsim is the largest provider of business simulation software used by educators from various walks of life. I use their software named as Capstone to run an imaginary Censor manufacturing company. The reason to do this was to understand how business strategy is implemented in real world and how changes made to the strategy reflect to various parts of the company and thereby to the competitors and the industry. Logging In As I proceeded from registration to the Capstone
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Erie88 | Matei Birladeanu‚ Linda Du‚ Haley Kurylo‚ Scott Oakes‚ Victoria Wright | CAPSIM Strategy Meme#1 Erie88’s CAPSIM Strategy Memo #1 Vision Statement We aspire to be an industry leader. With innovation in our DNA‚ we strive to gain 50% plus of the market share in both high and low tech sectors by manufacturing cost-effective low tech products and by creating cutting-edge high tech products. Our customer centric approach in positioning products is key to achieving our healthy profit margin
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To answer the question‚ I choose Volkswagen as the example of broad cost leadership strategy and Roll-Royce Motor Cars as the example of focus strategy. First‚ I want to talk about the Volkswagen which is a big company in the world owns VW‚ Audi‚ Porsche‚ Bentley and many other brands. Every brand has the own characteristics. Among these‚ VW produces cars that have the relatively low price because it is the low-level brand. It targets the low and middle class‚ such as Polo‚ Golf‚ Passat‚ Touareg
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what effect would you expect this action to have on Andrews’s ROE? Select: 1 Andrews ROE will increase. Andrews ROE will remain the same. Andrews ROE will decrease. On the income statement‚ which of the following would be classified as a variable cost? Select: 1 Depreciation Expense Direct Material Expense Promotion Expense R&D Expense It is January 2nd and senior management of Digby meets to determine their investment plan for the year. They decide to fully fund a plant and equipment purchase
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Capsim Team Strategy Report Our team decided to choose the “Broad Differentiation” strategy as the basic strategy for our company. We will attempt to differentiate our product line in several distinct dimensions. By providing products that are vastly superior and unique from our competitors and pricing the products with an affordable price‚ we can gain something that is beneficial for the company in the future‚ which is customers’ loyalty and awareness. We may change or modify our strategy for the
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We chose Broad Differentiator as the basic strategy for our company. Through this strategy‚ our company will attempt to differentiate our product line in several distinct dimensions. By providing products that are vastly superior and unique from our competitors and pricing the products affordably‚ we can gain customers’ loyalty and awareness. Since our company’s main focus is premium products we will aim for high contribution margins‚ around 50%‚ on average‚ over all five products. After establishing
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MBA798 Capsim Simulation Strategy Plan Industry C55926 Team members: Team Digby 1. Organizational Structure Illustrate in AppendixⅠ Digby sensor manufacturing company consists of R&D‚ Marketing‚ Production‚ and Finance four main departments. In our team‚ we have five product managers and one CFO. Product leaders Daze (Traditional): Dell (Low-End): Dixie (High-End): Dog (High-End): Dot (Performance): Dune (Size): CFO: Roles and responsibilities
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company’s strategy because we chose to be broad cost leaders. Cost leaders maintain a presence in all market segments by focusing on low production costs and competitive pricing. With that in mind‚ one segment is considered to be slightly more important than the others: the low end segment. We will compete in every market segment‚ but this is one of the most important due to the fact that price is the main consideration of the buying criteria at 53% importance. Our costs will be much lower than our competitors
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competitors in very similar positions‚ holding virtually equal market share. We will use indicators in the industry to help determine our position and build our marketing‚ production‚ R&D and financial strategy. The situation analysis‚ as outlined by Capsim‚ will help provide us with a picture of the current conditions of the market and how it will develop in the next 8 years (rounds). This analysis will include five elements; 1) Perceptual Map‚ 2) Industry Demand Analysis‚ 3) Capacity Analysis‚ 4) Margin
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Capstone Simulation Maximization Strategy Suggestions It is difficult to write a briefing‚ it has to be shown but these suggestions will definitely help. Designate one person as note taker. The simulation does not say to have a person in TQM but you do need one.. The CEO‚ the next day after meeting‚ compares screen shots‚ if they are the same as you agreed – the CEO submits round. The first few rounds actually dictate the end. By round five – the game is over. Those that set themselves up
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