Geographic Segmentation Why Ranch Market choose Jakarta city to built the business‚ specifickly at Kebon Jeruk and pondok indah.. ? According to Philip Kotler & Kevin Keller‚ author of book ‘Marketing management’ (Kotler & Keller‚ edition 14e‚ chapter 8)‚ Geographic segmentation divides the market by nations‚ states‚ regions‚ counties‚ cities‚ or neighborhoods. Separation of geographic areas into marketing / advertising areas. Occurs after analyzing collected information in the physical location
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travelling from a ranch in Weed to another ranch in Soledad. They had to leave the ranch in Weed because Lennie‚ who isn’t the sharpest knife in the draw‚ went to feel a women’s red dress and she went screaming to the ranch owner that Lennie was trying to rape her. Once the protagonists George and Lennie arrive at the ranch in Soledad they meet Curley‚ the boss’s son‚ Candy‚ the swamper‚ and lots of other male ranch workers. They also meet Curley’s wife‚ the only female on the ranch. In Of Mice and
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During this time‚ the USA was suffering from a great depression‚ this meant that it was hard to find job because the economy was very weak‚ so to find job the men were disposed to go anywhere and the bosses would exploit their workers. The itinerant ranch workers where very lonely people because they had to move from place to place and tis meant that they could set up a stable life with a wife and children. Another reason that suggests to us that they are lonely is that at the end of each month they
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Women in of Mice and men Candy: ‘Well I think Curleys married…a tart’ George: ‘She’s gonna make a mess. They’s gonna be a bad mess about her. She’s a jail bait all set on the trigger. That Curley got his work cut out for him. Ranch with a bunch of guys on it ain’t no place for a girl‚ specially like her.’ Lennie: ‘I think shes purty’ Whit: Clara gets three bucks a crack and thirty-five cents a shot‚ and she don’t crack no jokes. But Suzy’s place is clean and she got nice chairs. George: "You
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is much racial prejudice shown in Of Mice and Men towards Crooks the black crippled stable buck. Crooks is more permanent than the other ranch hands and has his own room off the stables with many more possessions than them. This room is made out to be a privilege and also because it means he is nearer to the horses but in fact it is really because the other ranch hands do not want him in the bunk house with them. As a result of this prejudice Crooks has become bitter and very lonely. When Lennie
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Lennie are walking along a path near a pool of water towards a ranch where they can both find temporary work for the both of them. Lennie‚ without thinking‚ decides to drop the the floor near the water and start drinking. George then tries to warn Lennie that the water is probably not clean and unsanitary to be drinking. Which shows how Lennie does not really think before he does something. The reason of why they are headed towards this ranch that is because Lennie felt a girls skirt innocently thinking
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people are searching for jobs around the United States. Isolation and its effects are evident in the life of Curley’s wife as demonstrated by her being restricted from talking to other people‚ trying to get attention‚ and being the only woman on the ranch. To begin with‚ isolation keeps you away from other people. Being ignored causes loneliness that leads up to isolation. The effects of isolation are devastating. Isolated people often “crave stimulation‚ talking‚ singing‚ or reciting poetries”
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Lennie Lennies behaviour is very childlike‚ this can be perseieve from ‘’Lennie put his hands over his ears’’ his manorisms of dealing with issues are very child like and can be seen to be similar to the ideal of ‘out of sight out of mind’. This makes us forget about his strength and we are reminded that he can be dangerous‚ in the scene when he fights with Curley which surprises the reader as he first comes across as a soft person‚ and this i turn prepares the reader for the following events of
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him‚ an escape from the isolation he has to endure everyday on the ranch. Steinbeck writes‚ ‘She looked from one face to another‚ and they were all closed against her.’ This relationship Crooks has built with Lennie and Candy immediately reflects on to Curley’s wife as they all shut her out of their dream. She has no faith that they will reach it because she’s seen men with the same goal before‚ always longing to leave the ranch‚ but she knows that eventually these men will lose their money to a
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could achieve these dreams‚ when in reality the dreams were always out of her grasp because she was stuck on the ranch. The dream of Curley’s wife to be a showgirl would lead to the demise of her and the dreams she had. In a similar way Candy’s dream to leave the farm with George and Lennie gave him an important role and a sense of purpose in his life. Candy always dreamed of leaving the ranch and his dreams almost became reality when he met George and Lennie. In a conversation between George‚ Lennie
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