Baskin Robbins Introduction Nearly three-quarters of a century ago‚ two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun‚ inviting atmosphere. They started out in separate ventures at the advice of Irv’s father. In 1945
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Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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over a billion dollars spent in advertisement a year‚ Toyota has become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices‚ but the brand and marketing skills they use through tactful pricing strategies. Toyota has differentiated their prices from the traditional pricing set up of many of the other automobile makers. However‚ it is their effectiveness in targeting consumers’ needs and wants that
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The literary canon lens is the ideal lens to view 1984 through because it forces the reader to look for the themes that made the book to be considered literary canon as well as analyzing the importance of these themes. Often times‚ when 1984 is brought up‚ the first thing to come to mind for many people is the seemingly omnipotent Big Brother and his emotionless herd of followers‚ and Big Brother’s power of surveillance and persecution. Big Brother’s impact on society and popular culture can be seen
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Airline Assignment Table of Contents 1 Brief history of Easyjet 3 2 Brief history of KLM 3 3 Marketing Mix (7P’s) 4 3.1 Price 4 3.1.1 Price List 4 3.1.2 Allowances 4 3.1.3 Discounts 4 3.1.4 Payment period 5 3.1.5 Credit terms 5 3.2 Product and services 6 3.3 Promotion 7 3.4 Place 8 3.5 Process 9 3.5.1 Check-in 9 3.5.2 Boarding the plane 10 3.5.3 Customer support service 10 3.6 Physical evidence 11 3.7 People 11 3.7.1 Management 11 3.7.2 Managing
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MARKETING MIX A. PRODUCT - Dr. Dre Beats is a company that creates high-end quality headphones. It’s products allow listeners a full music experience with the capability of producing the songs as played from professional recording studios. Their target market is: Teens the youth with allowances to spend on the latest gadgets. The Generation Y‚ the people under this category are those who are all about what’s new‚ trendy‚ and value brand names. Tag-line : "People aren’t hearing all
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Nguyen Phuong Anh CO14 LCFS SWOT Analysis Name Strengths Weaknesses Opportunities Threats Canifa Available price for most of the population in Hanoi Availability products for almost all major categories of consumers (oriented for families) Large categories of elections in color. Good location Untrendy products Monotonous types of products Focus only on one market (Hanoi-VietNam) Untrained personnel/staff uncomfortable parking introduce more trendy& fashionable products Diversify
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What we know today as the New Testament was compiled over a period of many decades. It was first referenced as the “New Testament” by Clement of Alexandria. It is believed that the books that comprise what we know as the New Testament canon were in existence no later than the end of the first century. The included books varied by different sources until the fourth century when the Bishop of Alexandria‚ Athanasios‚ included them in a letter to his flock in AD 367. His list was approved by councils
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Linux Software [rtlsdr.org wiki] http://rtlsdr.org/softwarelinux rtlsdr.org wiki Linux Software Options for free software in Linux are: GNURadio [http://gnuradio.org/redmine/projects/gnuradio/wiki] is an excellent but unwieldy piece of software for use with RTLSDR. It’s the only software for now that will receive analogue (FM‚ AM‚ sideband) and digital modes such as AP25‚ FSK and ADS-B. Be warned it’s not very easy to drive but if you are canny you can use it to build your own software
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Canon: Modifying a Successful Strategy Canon is a Japan-based manufacturer‚ with worldwide sales exceeding US$45 billion‚ and profits of almost US$3 billion. Canon’s well-known product lines include business machines‚ medical equipment‚ semiconductors‚ cameras‚ video equipment‚ and broadcast equipment. Business products account for 75 per cent of Canon’s total annual sales‚ cameras represent 18 per cent of sales‚ and optical equipment and other products comprise 7 per cent of sales. In most
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