Department: Marketing Intern/Research | | Date: October 21st/2011 | S | Ext: - Perry Broome - Fanshawe College | | here Dear: Morgan Feltz‚ I am an intern here at Nike HQ in Los Angeles and I have decided to write to you today a consumer brief that identifies our strong points within the Nike Brand‚ a strong sports brand that has expanded to high-end sports appeal reaching many demographics and psychographics as well. It is understood that psychographics identify personality
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Living in space Living in space is not the same as living on Earth. In space‚ astronauts’ bodies change. On Earth‚ our lower body and legs carry our weight. This helps keep our bones and muscles strong. In space‚ astronauts float. They do not use their legs much. Their lower backs begin to lose strength. Their leg muscles do too. The bones begin to get weak and thin. This is very bad for astronauts’ bodies. They must exercise in space every day. Hygiene. On Earth‚ people need to
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the mouse whenever you want to move the cursor or activate something. The mouse senses your motion and your clicks and sends them to the computer so it can respond appropriately. An ordinary mouse detects motion in the X and Y plane and acts as a two dimensional controller. It is not well suited for people to use in a 3D graphics environment. Space Mouse is a professional 3D controller specifically designed for manipulating objects in a 3D environment. It permits the simultaneous control of all six
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Evans’s e-commerce strategy? What is the best argument that Ms. Miko can make to keep her sales force intact? In your opinion‚ should Cardinal Connectors Inc. eliminate its sales force? Explain. 2. Assume your company‚ which sells paper products‚ has 60 percent of the business at your largest account. What factors would make it relatively easy for you to get a larger share of that customer’s business‚ and what factors would make it harder? 3. One manufacturer of dictating machines recruits only
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History of Nike and E-commerce Nike is a major publicly traded sportswear and equipment supplier based in the United States. Nike‚ originally known as “Blue Ribbon Sports” was founded by University of Oregon track and field coach Bill Bowerman and student athlete Philip Knight in January of 1964. Blue Ribbon Sports was operated out of Knight’s automobile trunk‚ as a distributor for Japanese shoe make Onitsuka Tiger. Three years later in 1967‚ Blue Ribbon Sports opened up its first retail store
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Jackson ENGL 101 November 9‚ 2012 Nike vs. Adidas Nike and Adidas are two of the most popular sporting attires out in the clothing and equipment market. Both Nike and Adidas offer people and athletes a broad selection of great apparel and athletic equipment. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters‚ market focus‚ sponsorships‚ marketing‚ advertising‚ price‚ product‚ and its production. Both Nike and Adidas are sportswear companies
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Swot analysis NIKE 1. Strenghts: -Low manufacturing cost since the manufacturing chain comes from south Asia were labor costs are low. -Since Nike does not own the physical factories‚ production can be switch to another location if necessary. -Nike wass worth 15 billion in 2011. They have a strong position in the shoe market. For example their gem ’’Just do it" has been recognized worldwide. - High return on equity up to 24.5 % in 1993. Although the return on equity was 21.41 %‚ it still
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Jonathan Chen Space Exploration There are many reasons on why space exploration has become a necessity for us‚ as the amount of money being invest on space exploration‚ has increased drastically. From 1950’s the amount of money spend was 89 million which was a large sum of money back then. While we move up in the years the amount of money on space exploration increases‚ for instance in the year 2010 it was the most amount of money spent on space exploration than any other year. A total of 18‚724
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Corporate Social Responsibility at Nike‚ Inc. Overview of Policies and Activities CSR Structure In its approach to social responsibility‚ Nike groups initiatives into six separate categories: reducing waste‚ cutting energy‚ slashing water use‚ rejecting toxins‚ supporting communities‚ and empowering workers.1 Each of these initiatives carries three types of goals: an aim‚ a target‚ and commitments. The aim consists of the overall vision of that segment‚ while the
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y y y y y y y y Nike is a globally recognized for being the number one sportswear brand in the World. Nike being a competitive organization has a healthy aver sion towards its competitors i.e. during Atlanta Olympics‚ Reebok expensed on sponsoring the games; Nike however sponsored the top athletes and due to this step‚ it gained valuable coverage. Nike has no factories; rather it uses contract factories to get the work done which makes it quite a lean organization. It has
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