CASE STUDY #2 FORD MOTOR COMPANY by A Ford Motor Company - Supply Chain Strategy TABLE OF CONTENTS Part I. Executive Summary Part II. Issues Identification Part III. Alternative Options Part IV. Recommendation Part V. Implementation Part VI. Conclusion
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The Ford Pinto was a subcompact vehicle that Ford Motor Company manufactured from 1970- 1980. The Pinto caught on with consumers‚ and sales of the vehicle were high. However‚ serious problems quickly arose regarding the design of the Pinto. The gas tank on the vehicles was placed directly behind the rear axle instead of above it‚ with only nine inches of space between the gas tank and axle. Bolts were also placed close to the gas tank‚ increasing the risk that they could puncture the tank in an accident
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the Recall Coordinator for Ford Motor Company. Field reports are coming in reporting the following: Rear-end collisions‚ Fires‚ and Fatalities. I must decide whether to recall the Pinto. (Case: Pinto Fires‚ Trevino & Nelson‚ p. 115) 3. Before the Pinto‚ Ford was immersed in an intense‚ internal struggle between “Bunky” Knudson and Lee Iacocca over the company’s product line. ● Major pressure to compete with German & Japanese compact cars. Iacocca and the compact car won the struggle. ● The
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The Ford/Firestone Case This case involves Ford and the Japanese tire manufacturer‚ Bridgestone/Firestone. The Ford Explorers which were prone to rolling over‚ came equipped with Firestone defected tires. The tire seemed to have a defect that caused the tread to separate from the whole of the tire and cause the vehicle to flip. Although Firestone knew about such defects‚ they continued to produce despite knowing the deadly consequences that lay behind their actions. The Explorer also had a
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Electric Cars Should Be Used Instead Of Regular Cars Electric cars should be used instead of cars that run with gasoline because electric cars do not harm the environment‚ are quieter‚ quicker‚ does not require gasoline and include a significant reduction to air pollution. Firstly‚ electric cars have a lot of benefits. One of them is that they are quiet‚ quick and smooth‚ making most regular cars look clunky and outdated. What surprises people the most is the torque
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Case Background/Summary A. The Company 1. Started by Walter Sullivan in 1983. The current site of operations is located at a busy urban highway intersection. Extensive renovation of the 30 yr. old building was done. 2. Walter Sullivan is well known in the community. 3. The company has both front-end (sales department) and back-end (service department) operations. 4. Sales department is composed of: a sales manager‚ seven salespeople‚ an office manager‚ and a secretary. 5. Service department
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Small Cars: New Paradigm Shift? Our country has long had an obsession with the automobile. The designs of the sixties and seventies remain fond memories that still dominate our garages and car shows today. Nobody can be anybody without owning a car in today’s culture. It is a status symbol. Our society equates bigger with better. The bigger and more expensive the car you own‚ the higher your status must be. Everywhere you go there are Escalades and Navigators. They are America‚ writ large and thirsty
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Topic: Rent-A-Car Case study Course: 501 HUMAN INTERFACES Final Assignment Instructor : Michele Vincenti Student Name : Navanjot Singh Bajwa Class : MBA 501 Table of contents: Abstract…………………………………………………………………………………….3 1. Introduction……………………………………………………………………………4 2. Motivation and approach used by Rent-A-Car………………………………………..6 3. Culture of an organization…………………………………………………………….9 4. Analyzing the Vote System…………………………………………………………..10 5. Effectiveness of Motivational
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generated by interpersonal network of the social system. World of mouth effect and opinion leaders generate pressure of adopting among members. Spread and shared information infect non adopters to turn into adopters. Cumulated information and rational behaviour (due to cost/benefits
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SHRI VAISHNAV INSTITUTE OF TECHNOLOGY AND SCIENCE SCHOOL OF BUSINESS MANAGEMENT A SYNOPSIS ON A STUDY ON HOW LOCAL BRAND BECOMES A Global BRAND For the partial fulfillment of award of the degree MASTER OF BUSINESS ADMINISTRATION 2012 SUBMITTED TO DEVI AHILYA UNIVERSITY‚ INDORE GUIDED BY- SUBMITTED BY DR.SAURABHI CHATURVEDI VIVEK SOLANKI
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