“Safed Teeka” – Communicating Boroplus Antiseptic Cream Introduction On a fine Monday morning on August 26th 2011‚ work was at its peak at the Kolkata Head office of Emami Ltd. Mr. Subir Sen (Sen) was sitting at his desk with an advertisement running on his desktop which showed actor Amitabh Bachchan[1] (Amitabh)‚ the brand ambassador of Emami. Sen had completed his MBA in Marketing from the ICM‚ Calcutta‚ and had joined Emami Ltd. under the Boroplus brand as a Brand Executive. The advertisement
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CLASSIFICATION TESTS A. Acids There are relatively few suitable tests for carboxylic acids. Classification is based mostly upon solubility tests. If the compound is water soluble‚ test the aqueous solution of your compound with pH paper (also check the pH of the original water). If the compound is water-insoluble and it dissolves in 5% (1.5M) sodium hydroxide and 5% NaHCO3 solutions as performed in your solubility tests‚ it can be classified as a carboxylic acid. Establish an equivalence value
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ACKNOWLEDGEMENT First of all‚ we would like to say thanks to God‚ for giving me the strength and health to do this project work until it done. Not forgotten to our family for providing everything‚ such as money‚ to buy anything that are related to this project work and their advise‚ which is the most needed for this project‚ Internet‚ books‚ computers and all that as our source to complete this project. They also supported us and encouraged us to complete this task so that we will not procrastinate
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Chemistry of Spices This page intentionally left blank Chemistry of Spices Edited by Villupanoor A. Parthasarathy Indian Institute of Spices Research Calicut‚ Kerala‚ India Bhageerathy Chempakam Indian Institute of Spices Research Calicut‚ Kerala‚ India and T. John Zachariah Indian Institute of Spices Research Calicut‚ Kerala‚ India CABI is a trading name of CAB International CABI Head Office Nosworthy Way Wallingford Oxfordshire OX10 8DE UK Tel: +44 (0)1491 832111 Fax:
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1 INTRODUCTION In recent years‚ there has been rapid growth in the number of Fast Dissolving / Disintegrating Tablet (FDT) product on the market. Fast Dissolving Tablets are solid tablets and designed to dissolve/disintegrate in the patient’s mouth within a few second or minutes‚ without the need to drink or chew. However‚ the fear of taking solid tablets and the risk of choking for certain patient populations still exist despite their short disintegration/dissolution times. However‚ some
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Carbon nanotube 1 Carbon nanotube Carbon nanotubes (CNTs) are allotropes of carbon with a cylindrical nanostructure. Nanotubes have been constructed with [1] length-to-diameter ratio of up to 132‚000‚000:1‚ significantly larger than for any other material. These cylindrical carbon molecules have unusual properties‚ which are valuable for nanotechnology‚ electronics‚ optics and other fields of materials science and technology. In particular‚ owing to their extraordinary thermal conductivity
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Tamarind Crop for the future Spices & Condiments Report Shalini Shashi 11FET1001 T.Y.Btech Foods History Tamarind is a native of tropical Africa and southern Asia. Various geographical areas have been proposed for the origin of tamarind: India or the Far East or Africa but the consensus is that it is Africa. Seeds are reported from the early historic site of Ter in Maharashtra. Cultivation of tamarind in Egypt by 400 BC has
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Open Text - Based Assessment Annual Examination-2014 Themes Page 1. Life & Living 1 2. Incredible India 12 CENTRAL BOARD OF SECONDARY EDUCATION Shiksha Kendra‚ 2‚ Community Centre‚ Preet Vihar‚ Delhi-110 092 India OPEN TEXT MATERIAL Biology (044) : Class-XI 1. Theme – Life & Living Abstract: Globalization is an ultra modern term which is spreading its aura in every corner of the world‚ so it takes India also in consideration. For a country to become developed
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From Interpreter of Maladies‚ Thumpa Lahiri When Mr. Pirzada Came to Dine I N THE AUTUMN OF 1971 a man used to come to our house‚ bearing confections in his pocket and hopes of ascertaining the life or death of his family. His name was Mr. Pirzada‚ and he came from Dacca‚ now the capital of Bangladesh‚ but then a part of Pakistan. That year Pakistan was engaged in civil war. The eastern frontier‚ where Dacca was located‚ was fighting for autonomy from the ruling regime in the west. In March
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Exploitation and commodification of indigenous tribal knowledge has raised wide human rights concerns. This is seen more rampant in the field of medicine. The knowledge of the indigenous communities on medicine is popularly known by the nomenclature “Traditional Medicine”. The focus of inquiry in this paper is the extent to which the existing legal regime especially the intellectual property paradigm attempts to protect and preserve the interest of the indigenous peoples over their knowledge. The
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