Education Campaigns Carrie "Shellie" Cobbs Health Care Consumer: Trends and Marketing HCS 490 Lacey Berumen October 06‚ 2013 Education Campaigns Education campaigns are a widely used method of sharing information with consumers. According to the Centers for Disease Control National Prevention Information Network (CDCNPIN) “Health communication can take many forms‚ both written and verbal‚ traditional outlets and new media outlets” ("Communication‚" 2013‚ p. 1). Public health campaigns found huge
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Executive Summary: Marijwhatnow? Was a public sector campaign delivered in 2012 by the Seattle Police Department following the passing of Initiative 502 in Seattle‚ which legalised adult possession and recreational use of marijuana. The Seattle authorities’ goal from this campaign was to inform the public of the changes in the State law regarding marijuana and also to promote safe use of the drug. The campaign was light-hearted and humorous and was made up of several elements including a blog with
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More Than a Glitch Many political campaign ads are full of logical fallacies and metaphors which contribute to a candidate’s downfall or success. In fact‚ they are known for it. It is often rather easy to manipulate people to vote a certain way by using deceptive persuasion or making metaphorical comparisons. When trying to persuade someone else to adopt a position‚ these rhetorical tools contribute to the overall purpose of each campaign. The video campaign‚ “Obamacare: More Than a Glitch‚” is
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Critical Discourse Analysis of Political Campaign Ads and Speeches. AB English Thesis. College of Arts in Sciences‚ University of Southern Mindanao‚ Kabacan‚ Cotabato. Adviser: RICELI C. MENDOZA‚ PhD The study aimed to analyze the different political campaign ads and speeches of the candidates running for a certain office and employed the Critical Discourse Analysis framework. Specifically‚ it sought to analyze the linguistic features of political campaign ads and speeches‚ determine the issue
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Examine the significance of the televised debates in presidential election campaigns Televised presidential debates are held between the two major party presidential candidates that occur during September and October of the presidential election year. There is also traditionally one debate between the two vice-presidential candidates. The first debates were held in 1960‚ but it was another 16 years before televised debates were held again. There have only really been two debates that have been
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Health Campaigns to Use to Explain Models of Behaviour Change In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change. The three recent health education campaigns will be ‘Smoke Free’‚ ‘Change4Life’ and ‘FRANK’. The two models of behaviour change will be the theory of reasoned action and the stages of change model. For a health educator to carry out their role effectively‚ they should understand the complicated
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How social media can influence a marketing campaign There are three stages in developing an effective marketing communications campaign – in other words‚ telling your target market customers about the benefits of your product. The first stage is engaging the target market in the marketing campaign to let them know that you‚ as a marketer‚ understand their needs‚ wants and aspirations. A well-known manufacturer with an Australian brand that has been called iconic decided that its product
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Contents 1. Introduction ………………………………………………………1 2. Background……………………………………………………….2 3. Advertising campaign of CHIVAS REGAL……………………2 4. Semiotics approach application…………………………………3 5. Perception& needs……………………………………………….5 6. Cultural Connotation of CHIVAS REGAL…………………….7 7. Self identity……………………………………………………….9 8. Branding………………………………………………………….10 9. Conclusion and limitation……………………………………….12 References…………………………………………………………..13 Appendices: Appendix1……………………………………………………………16 Appendix2……………………………………………………………17
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re-launch and bring it to the next level. Unilever needs to keep a close eye on the competition that may try to imitate Dove’s success by creating similar campaigns and ensure they set themselves apart from these companies. Unilever’s objective is to continue with the success of the first phase of the re-launch of Dove’s Real Beauty Campaign and maintain the brand’s momentum of strong quality and well positioned products in the market. They want to keep the focus surrounding the self-esteem issues
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environment of a stable and secure. To uphold the concept of One Malaysia‚ the Malaysian Ministry of Defence had carried out the ‘One Malaysia One Force’ campaign through the concept of holistic defence. This campaign encourages all races to join territorial army. Equivalent with One Malaysia concept introduced by the Prime Minister‚ I think this campaign is a clever way to attract all races in Malaysia to join the territorial army. Malaysian military always been associated with Malays as most of the officers
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