Contents 1.HISTORY 3 2.EXPANSION AND GROWTH 4 3.CORPORATE VISION 7 4.VAN HEUSEN IN INDIA 8 4.1 Location of stores 8 5.PRODUCT CATEGORIES: 11 5.1 Van Heusen 12 5.2 Van Heusen women 13 5.3 V DOT 14 5.4 VH Sport 15 6.CURRENT RETAIL PRESENCE 16 6.1 Retail Format: 17 7. EVOLUTION THEORY AND LIFE CYCLE 18 7.1 Retail Life cycle of Van Heusen 20 8. MERCHANDISE HIERARCHY 21 9. PRODUCT ANALYSIS 22 9.1 DESIGN PHILOSOPHY 24 9.2 Customer Profile: (for men and women) 27 10
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Another iconic advertising campaign was Calvin Klien’s underwear advertising on the 1980’s. Undergarments as we know them now were first sold “to promote cleanliness and improve the comfort of wearing clothes.”( Oatman-Stanford‚ 2013). The fact that they might “one day be deemed fashionable was not even an after-thought.”(Oatman-Stanford‚ 2013). In the 19th century‚ men’s underwear was closely linked with hygiene‚ associating the undergarments with athleticism. The idea of them having a sex appeal
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-Speciality stores: Sephora‚ Shopper’s Drug Mart‚ -Smaller perfume vendors - Calvin Klein Stores and Factory Outlets 3 Levels of Product: Core Customer Value: Confidence Features: sweet smelling perfume that will cause sexual attractiveness‚ notes of salt to resemble smell of sweat Design: Sleek‚ modern design with gold accents Packaging: Pink metallic decorative box with wrapping Quality: High end Brand: Calvin Klein Product Support: Free samples‚ free gifts with
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“Crocs‚ Inc.” (UVA-F-1589) 1. Which of the comparable companies appears to be a good match to Crocs at the time of the case? Which would be a good match in five years? Use these multiples to provide additional estimates of the value of Crocs (in other words‚ calculate a value for Crocs using a current multiple‚ and calculate a value for Crocs using Yeung’s cash flow model but with a terminal value based on a multiple). Using EV to EBITDA multiple: - Current Crocs’ multiple is 27.74. Comparable
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states that‚ all media messages are constructed. Some information is included‚ but much is also left out. Questions are not asked. Using this approach‚ we realize that in the Calvin Klein X ad campaign we chose‚ we only see images of muscular men but not pictures of scrawny looking men. The question is‚ does wearing Calvin Klein X make you look muscular and hot? Is CK X the only way to make you look good? The way the X is placed on the men’s bodies brings the attention of the viewers to the body and
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Westwood reinvention’s collections‚ Madonna has influenced by her underwear as outerwear’s idea‚ she is the first singer who began to wear a corset-style top for her world tour concert. As a result‚ it has influenced many famous singers‚ such as Rihanna‚ Lady Gaga and Britney Spears. This trend became the today’s mainstream fashion. Thus‚ underwear as outerwear has changed an aspect of the women’s dressing in these day. Before the underwear as outerwear trend‚ Westwood shocked people by bringing punk
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Bryana Urbanek Ms. Hall English 101 11/7/2013 Life Turned Upside Down Last night I wore a deadman’s underwear. I don’t know how it happened. Everything was so perfect‚ in a moment I saw a vision of my life. It was exactly how I wanted it to be. A house out in the middle of the desert somewhere; plenty of horses to ride‚ cows to milk‚ and chickens to feed. But most importantly‚ he was there right by my side the entire time. One moment we would be together for the rest of our lives and in the
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ways Americans can control their privacy‚ but sometimes the invasion of privacy is out of their control. For example‚ computers save all of the American’s private information without their consent. James Fallows explained in his essay‚ “Tinfoil Underwear‚” how much previously viewed information is stored inside a computer‚ or elsewhere like an IP address. It is mind blowing how much personal information is saved or transferred to another
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Melanie Klein Psychology 310 June 10‚ 2013 Melanie Klein Throughout history it was common thought that women were inferior to men in nearly all aspects (e.g. strength‚ speed‚ mental capacity) but especially intelligence. Even when psychology began to take root as a separate discipline‚ Sir Francis Galton made claims in the mid 1800’s that women were always condemned to be inferior to men based on their inadequate senses. (Goodwin. 2008) This of course was a predisposed notion of the times
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How to Buy Men’s Jockstrap Underwear? Have you ever shopped your favorite pair of men’s underwear all by yourself? Do you like to wear men’s jockstrap underwear? These two questions are interlinked because that’s what this article is all about. Introduced for the male population who participated in bicycling‚ jocks became a popular choice among many other as a piece of fashion and support. With over two kinds available in the market- athletic jockstraps and fashion jockstraps‚ the first thing
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