ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO PROJECT REPORT ON “ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO” UNDER GUIDANCE OF: MR. ASHISH SAIHJPAL (FACULTY‚ MARKETING) SUBMITTED BY: AKHILESH MITTAL ARVIND JAIN BIPIN SINGH KARAMJEET SINGH PAWAN KUMAR (MBA II SEMESTER‚ 2008-2010) UNIVERSITY BUSINESS SCHOOL‚ LUDHIANA 1 ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO CHAPTER 1 INTRODUCTION TO BEVERAGE INDUSTRY 1.1 BEVERAGE Any type of liquid specifically
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PENSION FUNDS A pension plan fund is established for the eventual payment of retirement benefits. A plan sponsor is the entity that establishes the pension plan. A plan sponsor can be: • A private business entity on behalf of its employees‚ called a corporate plan or private plan. • A federal‚ state‚ and local government on behalf of its employees‚ called a public plan. • A union on behalf of its called a Taft-Hartley plan. • An individual‚ called an individually sponsored plan. Two
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LP 6.2 Comparative Analysis Case‚ The Coca-Cola Company and PepsiCo‚ Inc.Instructions: Go to the book’s companion website and use the information found there to answer the following questions related to The Coca-Cola Company and PepsiCo‚ Inc. (a) What were the cash and cash equivalents reported by Coca-Cola and PepsiCo at the end of 2009? What does each company classify as cash equivalents? Answer: On April 9‚ 2009‚ Coca-Cola Company reported cash and cash equivalent to be $6‚816‚000‚000
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essay in 250 to 300 words an explanation of the three tools of financial statement analysis and the function of each. • Examine PepsiCo‚ Inc.’s Consolidated Balance Sheet on p. A6 in Appendix A of Financial Accounting‚ especially its Current Assets‚ Current Liabilities‚ and Total Assets for years 2005 and 2004. • Calculate the following for PepsiCo‚ Inc. and show your work: o The Current Ratio for 2005 o The Current Ratio for 2004 o Two measures of vertical
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Introduction 3 1.0 Introduction Social Security Fund (SSF) was established on 23 March 1990 to provide basic social security for the Macau residents. According to the Act 84/89/M‚ Social Security fund would provide subsidies or assistance for unemployed‚ sick and retired people. This was the so-call “the first tier of social security”. At the same time‚ SSF was positioned as a financially independent fund under the local government. In Macau‚ Pension fund is included in the SSF‚ and there is no separation
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An Effective Organisational Structure - Coca-Cola Company background The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with nearly 500 sparkling and still brands. Coca-Cola is recognised as the world’s most valuable brand. The company’s portfolio includes 12 other billion dollar brands‚ including Diet Coke‚ Fanta‚ Sprite‚ Coca-Cola Zero‚ Vitaminwater‚ Powerade‚ Minute Maid and Georgie coffee. Globally‚ Coca-Cola is the number one provider of sparkling beverages
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Relative to the pension fund the term “funded” refers to the relationship between pension fund assets and the present value of expected future pension benefit payments; thus‚ the pension fund may be fully funded or under funded. Relative to the employer‚ the term “funded” refers to the relationship of the contributions made by the employer to the pension fund and the pension expense accrued by the employer; if the employer contributes annually to the pension fund an amount equal to the pension expense‚
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The Coca-Cola Company From Wikipedia‚ the free encyclopedia The Coca-Cola Company Type Public Traded as NYSE: KO Dow Jones Industrial Average Component S&P 500 Component Industry Beverage Founded 1886 Founder(s) Asa Griggs Candler Headquarters Coca-Cola headquarters‚ Atlanta‚ Georgia‚ U.S. Area served Worldwide Key people Muhtar Kent (Chairman & CEO) Products List of The Coca-Cola Company products Revenue US$ 48.01 billion (2012)[1] Operating income US$ 10.84 billion (2012)[1]
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- PAGE 4-6 CHAPTER 2 INDUSTRY PROFILE - PAGE 7-11 CHAPTER 3 COMPANY PROFILE - PAGE 12-63 COCA-COLA COMPANY - PAGE 13-17 GLOBAL MARKET SHARE OF COCA-COLA - PAGE 17-18 TRENDS AND FORCES - PAGE 19-22 POTER’S FIVE FORCES - PAGE 22-29 PESTLE ANALYSIS - PAGE 29-33 SWOT ANALYSIS - PAGE 33-40 COCA-COLA INDIA - PAGE 41-42 PRODUCTS IN INDIA - PAGE 42-46 MARKETING MIX - PAGE 49-58 PESTLE ANALYSIS
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dddddddddddddddddddddddddddddddf d fasdf sadfljasd safkj slfjd l;ksjdf Capital budgeting (or investment appraisal) is the planning process used to determine whether an organization’s long term investments such as new machinery‚ replacement machinery‚ new plants‚ new products‚ and research development projects are worth pursuing. It is budget for major capital‚ or investment‚ expenditures.[1] Many formal methods are used in capital budgeting‚ including the techniques such as Accounting rate
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