Kudler Fine Foods Frequent Shopper Program Week 2 Assignment Chiquella Rice BSA/375 Bob Nugen June 25‚ 2007 Kudler Fine Foods Frequent Shopper Program Kudler Fine Foods is looking to implement a new marketing plan. The company is hoping to draw more customers to its stores‚ in addition to retaining the old customers. They want a system put in place that can keep track of customer purchases‚ and award points to customers to use on other products based upon this. After doing more research
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Kudler Fine Foods (KFF) is a personally own and run company by Kathy Kudler. Kathy originated the culture of the market and oversees everything from the hiring and firing of employees‚ the orders being placed‚ and paying the bills. Through the 2003 Strategic Plan for KFF‚ it is clear that store expansion out of the current local area (La Jolla‚ Del Mar‚ and Encinitas) are in the making. Because KFFs has been built around the culture of providing the finest‚ highest quality‚ gourmet foods‚ it is
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Kudler foods has presented a program to increase their revenue by tracking purchase behavior of individual customers and providing incentives to those customers that continue to come back. They are calling these customers “loyal” or “preferred” customers (Sales‚ 2014). I wanted to discuss some of the legal‚ ethical‚ and information security aspects of such a program. As well as give some input to the structure of the organization to include a stronger information security team. The legal issues
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research on Kudler Fine Foods. This paper will also discuss the significance of marketing research and how it affects the evolution of Kudler Fine Foods’ marketing strategy and tactics. Then‚ the fields where further market research is required will be distinguished. Subsequently‚ the significance of competitive intelligence and analysis concerning the promotion of Kudler Fine Foods’ marketing strategy and tactics will be considered. Kudler Fine Foods Marketing
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The company Kudler Fine Foods supplies the freshest ingredients and the tools enabling their customers to become a gourmet cook. They are a specialized food store with a worldwide selection of vegetables‚ meats‚ wines‚ and cheeses. The stores are owned by Kathy Kudler‚ and today continue to grow with high expectations offering their customers the convenience of a one-stop shopping experience. Ms. Kudler opened her first store in La Jolla‚ and after a five-year plan‚ opened her third store in Encinitas
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Kudler Fine Foods Computer Information System BSA/310 BUSINESS SYSTEMS Kudler Fine Foods Computer Information System Background Kudler Fine Foods (KFF) is a California-based provider for a variety of high end foods‚ both local and from around the world‚ founded by Kathy Kudler in 1998. Since the opening of the first location‚ Ms. Kudler has opened two more locations in the San Diego area; Del Mar in 2000 and Encinitas in 2003. As a growing business‚ Kudler’s needs are constantly
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Kudler’s Frequent Shopper Program Implementation Fundamentals of Business Systems Development/ BSA 375 Instructor Manuel Torres Project Scope Kudler Fine Foods is determined to implement a frequent shopper program throughout its three stores in La Jolla‚ Del Mar and Encinitas. The enhancement will involve a system upgrade to track information on purchases and gather points that can be redeemed for discounts on select items and news on new products. The marketing department will
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Kudler Fine Foods SR-kf-013 BSA/375 September 30‚ 2013 Kudler Fine Foods SR-kf-013 Kudler Fine Foods has three locations in the San Diego metropolitan area. Each store is around 8‚000 square feet and is higher end shopping center. Kudler Fine Foods has the best food and fare in town. Kathy Kudler is the founder of Kudler Fine Foods; she created and opened the store June 18‚ 1998. It took Kudler only nine months to break even‚ and the store was profitable within their first year (Apollo Group‚
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Management Assignment Kudler Fine Foods is a specialty food store located in the San Diego metropolitan area. The company has three locations: La Jolla‚ Del Mar and Encinitas. Each store has approximately 16‚000 s.f. of retail space located in a fashionable shopping center. The stores are stocked with domestic and imported foodstuffs and divided into five departments: Fresh Bakery and Pastries‚ Fresh Produce‚ Fresh Meat & Seafood‚ Condiments and Packaged Foods‚ Cheese ’s and Specialty Dairy
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Samuda University of Phoenix March 17‚ 2013 Detailed below is IT System Information for Kudler Fine Foods‚ a purveyor of specialty and gourmet foods in the San Diego‚ CA. area. The following chart reflects information for each category of Kudler IT system plan. Industry or Business Type | System Name | Brief Description | Target Departments | Purpose | Would Connect With | Gourmet Food | NCR RealPOS 82XRT POS terminals and Systems | The NCR RealPOS is a Multi-user Point of Sale system
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