Strength: Product Expansion – many new products have been developed Distribution Channels – Can use convenience stores‚ grocery stores Able to deliver with carbonated soft drinks Weakness: Price is high compared to soft drinks Unhealthy ingredients Caffeine is not regulated – like in soft drink industry Opportunity: Consumer demand Supplier Channels – ingredients‚ cans‚ labels Product Innovation – provides differentiation Brand Loyalty – taste‚ image‚ energy boosting Brand building skills needed
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conscious about their health and diet. The message which can be send by Red Bull cola about their drink is that; it is fully designed to people’s preference diet. As it is the only drink which contains the original kola nut and coca leaf with more caffeine that helps people to stay active in their day to day life. There is no artificial colour‚ preservatives and sweeterners. Therefore‚ it is build to serve your health most than other cola drinks. It’s ‘100% natural and strong’. PSYCHOGRAPHIC: Marketers
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STRENGTH - Leadership position The company "Red Bull" is considered like the "leader" of the energy drinks market in the world with 70% of market share in 2012. - Marketing strategy * A lot of sports events‚ promotions and campaigns (like street marketing) * Sponsorship (F1 Red Bull Team‚ Felix Baumgartner‚ Shaun White…) * Original communication strategy and efficient (http://www.redbull.fr/cs/Satellite/fr_FR/Video/Le-nouveau-clip-du-Monde-de-Red-Bull-au-cinema-021243076490242)
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It is our mission and vision to be the one who provide the best product and service to the customer. Some of the uniqueness of our cafe is that we provide food that will have the same exact taste of it. It is because we use frozen food to cook. The quality of the food will stay the same for such a long period. Next‚ it will also effect the service to the customer because it does not take much time to be cook. Furthermore‚ it will ease our workers job to serve the food because it is easy to make by
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when they released a drink called Lipovitan-D that contained many ingredients that you see today in energy drinks. RedBull quickly became popular in Europe then spread around the world. The many ingredients in energy drinks are extremely dangerous. Caffeine‚ sugar‚ ginseng‚ guarana‚ ginkgo biloba‚ tauting‚ inositol‚ B vitamins‚ and antioxidants are just some of the ingredients in energy drink that‚ in large quantities‚ can be deadly.”(How exactly Do Energy Drinks...3). They are addicting and should
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build their empire. Although energy drinks have been around for quite a while‚ they weren’t ever considered to be for recreational use‚ rather they were designed to help with medical treatment. When Mateschitz created Red Bull‚ he added sugar‚ caffeine and flavor to the bland medical energy drink. He then got a local pharmaceutical company to
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INNOVATION OPPORTUNITY : Innovative packaging of Coca Cola has brought large benefits to consumers and profits to producers. Packaging of Coca Cola is achieving a number objectives. 1) Identifies the brand 2) It conveys descriptive and persuasive information 3) It facilitates product transportation & protection 4) Assist at home storage 5) Aid product consumption To achieve the marketing objectives for the brand and satisfy the desires of consumers‚ marketers must choose
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Sentence Outline “Effects of Diet Soda on the Body” I. Introduction A. Attention getter o Diet soda‚ a calorie free‚ carb free‚ fat free beverage. But is it really healthy for you? B. Credibility statement o I know first hand some of the effects diet soda has on the body because I used to drink about 4 of them a day‚ but now I drink them on occasion due to the effects. C. These statement o Diet Soda is not the healthiest alternative to regular soda due to the ingredients and bad side effects it
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CONTENTS i. History of F&N 3 ii. Main selling points of F&N 3 iii. Energetic Drinks Bhd 4 iv. Details and Features of Energion 4 v. Marketing Strategy of Energion
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Macro-environment analysis of The Coffee Company for the Chai Latte powder product The Coffee Company is 100% privately owned and operated company. It has been in operation since 1998 and has over 10 years experience in the coffee manufacturing market. The Coffee Company provides fresh roasted coffee to over 1000 food service customers across Australia and its retail products are available in leading Australian retailers. The Coffee Company plant is based in Moorabbin and uses market leading
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