Market Segmentation: For Café de Coral‚ it has different groups of target customers by various segmentations. 1. Demographic segmentation - Income -Café de Coral has segmented the customers by income. It primarily targets at the middle income group (Monthly income around HK$10‚000 and HK$30‚000) rather than low-income group1. The reason for choosing this segment is the middle-income group has better purchasing power and requires products with quality. But for low-income group‚ as they lack
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External Analysis: PESTEL Analysis of Cafe Coral External Analysis: PESTEL Each and every industries may it be small or large companies are subject to different elements that affect the firm’s function as a whole. These elements are considered as the driving forces for the success or even the downturn of a business. One of the factors that must be considered by any company is the external environment and the underlying aspects that must be given emphasis by any business organisation. As
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Introduction Café de Coral is one of the popular restaurants in Hong Kong. However‚ it also has some customer complaints. In this report‚ it will talk about one of the case of it. The contents include the background of Café de Coral‚ the causes of the customer complaint‚ which elements of procedural and personal sides of customer service were not fulfilled by the concerned service provider. Last one is what would we do to turn the dissatisfied customers to become satisfied ones‚ or motivate them
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Content 1 Executive Summary 2 Introduction 3 External Analysis 3.1 PESTLE Model 3.2 Porter’s Five Forces Model 4 Internal Analysis 4.1 Resource-based View 4.2 Value Chain Analysis 5 Evaluation of Current Strategies 5.1 Corporate Level Strategy 5.2 Business Level Strategy 5.3 Functional Level Strategy 6 Opportunities and Problems of each level 6.1 Opportunities 6.2 Problems 7 Conclusion 8 Reflective Statement 9 Appendix – SWOT 10 Reference 11 Word Count& Responsibility Assignment 1. Executive Summary
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DBA Program Block 5‚ 2013 (November 17th 2013) Group Written Report Café de Coral Holdings Limited International Business Development Plan to enter Australia market Provided by H.E.L. Management Consulting Company Limited contents Pages 1. Executive Summary 3 2. Introduction 4 3. Industry Based view Analysis 5-6 4. Resource Based view Analysis 7-11 5. Institution Based view Analysis 12-15 6. Recommendations 15-16 7. References 17-19 8. Appendices
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To compare the financial performance of Café De Coral Limited and Fairwood Holdings Limited By Cheng Ho Lam Ip Ka Yung Kong Chin To Leung Chi Hung Ng Ho Pong Ngai Yiu Lun Presented to Department of Business Administration Hong Kong Institute of Vocational Education (Kwun Tong) For Higher Diploma in Accountancy (21901F/4B) 2013/2014 Abstract Café de Coral Holdings Limited (Café de Coral) and Fairwood Holdings Limited (Fairwood) are two large catering quick service chains in Hong Kong
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Case Study 3- Café de Colombia By Nuri GOKCEK 10.22.2008 1. Problem Identification FNC (Federacion Nacional de Cafeteros de Colombia) is a private legal entity of an associative in a not-for-profit character whose aim is to promote the coffee business of Colombia and raise the living standards of the growers. Since 1960 this organization has accomplished an effective marketing strategy through a well-known copyrighted logo‚ but there are new challenges right in front of them. Café de Columbia needs
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Case study of Café de coral Introduction Café de coral (CDC) is one of the biggest Chinese fast-food restaurants. Since it was first incorporated in 1968‚ it has grown to own over 580outlets all over the world. In my following essay‚ I am going to analysis the strategy being used by CDC. According to the interim report of CDC (2014)‚ café de coral are focusing on maintain the leading market position by upgrading their product and services. This means the CDC is using the market penetration strategy
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internet and office services like printing and scanning. The primary market segments inside the age demographic are students and office workers‚ which because of the desired location‚ makes this focus accurate. This is also reflected in the market analysis.
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SWOT Analysis: JavaNet Internet Cafe Business Overview JavaNet Internet Cafe is to be the first high tech internet cafe in Eugene‚ Oregon. The cafe will provide computer equipment‚ as well as high speed internet access as well as coffee and bakery items. The appeal of this company is to provide advanced internet services to the public that may not be affordable in home use. Also‚ the business plan includes a training staff to assist new internet users in learning the basics of the internet
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