PGDM 12177 – Vinay A. Hamasagar CADBURY DAIRY MILK An Indian Perspective …… Submitted to : Dr. H. Gayathri CADBURY DAIRY MILK An Indian Perspective …… Submitted to : Dr. H. Gayathri Table of Contents Cadbury 1 Cadbury in India 1 Size of the Market 2 Awards and Recognitions in India 3 Product Portfolio 4 The Marketing Mix 5 Product 5 Price 6 Place 7 Promotion 7 Brand Analysis: 9 What is a brand? 9 Cadbury Dairy Milk as a brand: 9 Brand Identity:
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Logistics is the management of the flow of resources between the point of origin and the point of destination in order to meet some requirements‚ for example‚ of customers or corporations. The resources managed in logistics can include physical items‚ such as food‚ materials‚ equipment‚ liquids‚ and staff‚ as well as abstract items‚ such as information‚ particles‚ and energy. The logistics of physical items usually involves the integration of information flow‚ production‚ material handling‚ packaging
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Product My product is a re-launch of Cadbury dairy milk. Cadbury dairy milk is made from real chocolate. Its ingredients include cocoa butter and there is a glass and half full cream dairy milk in every 200 grams of Cadbury dairy milk chocolate‚ Cadbury buys 65 million litres of fresh milk each year to make Cadbury dairy milk chocolate. Price Price is an important element of the marketing mix. The price charged for a chocolate bar can determine whether a consumer will buy it and the
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INTRODUCTION STAGE OF PLC GROWTH STAGE MATURITY STAGE DECLINE STAGE ABOUT THE COMPANY y y y y Cadbury started in 1824 by John Cadbury. In India‚ Cadbury began its operation in 1948 by importing chocolates. Cadbury India operates in four categories mainly Chocolate Confectionery‚ Milk Food Drinks‚ Candy and Gum category. Cadbury enjoys a value market share of over 70%- the highest Cadbury brand share in the world. PRODUCTS HANDLED Indian brands include: y y y y y y y y y Dairy Milk 5 star
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Logistics process Definition of logistics Logistics is a function that is flexible and changes according to the various constraints and demands imposed upon it. Logistics is - Supply + Materials Management + Distribution and logistics is basically the overall management of distributions and supply. There are many different transport methods including- * Air- This is used to deliver goods fast and also internationally. * Water- This can be used to transport goods slower. Sometimes unreliable
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MARK333 Case Study – Cadbury Digestives Amanda Kelln 4969546 1. The ‘Thank You’ campaign worked so well because Cadbury did plenty of research on their target audience and then implemented an advert to deliver a particular message to this specific target audience. To be more specific‚ Cadbury determined from their research that their target audience was primarily women chocoholics who were looking to experience chocolate guilt free. Once the company determined this‚ they then implemented an advert
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confectionery share gain Mid-teens margins by 2011 Strong dividend growth Priorities Growth Efficiency Capabilities Improved Return on Capital Efficient balance sheet Sustainability Over the last five years revenue growth has been strong Cadbury 5-year CAGR 6.3% pa 7.2% 6.4% 7.2% 6.9% 4.0% Market 5-year CAGR 5.3% pa 2004 2005 2006 2007 2008 Note: Growth rates are rebased to prior period exchange rates‚ and exclude Australia Beverages At the same time our market
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STRATEGIC PERSPECTIVES ON MARKETING MKTG45165 CADBURY REPORT 12TH DECEMBER 2013 WORD COUNT – 3727 STUDENT ID NO. – N0533900 TABLE OF CONTENT I. Executive summary ______________________________________4 II. External Environment PESTEL Analysis _________________________________________5 Porter’s Five Forces _______________________________________8 III. Internal Environment Resource Based Analysis Tangible Resource _______________________________________12 Intangible Resource
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PT. SEA LOG South East Asia Logistics Head Office: WTC Mangga Dua Lt. UG Blok. D No. 99 - 100 Jakarta Utara Telephone: +62 21 - 91943864 Fax: +62 21 - 30017831 Email: marketing@sea-log.com& cs_jkt@sea-log.com Website: www.sea-log.com ____________________________________________________________ __________________________ _ PT.SEALOG -“Connecting Islands‚ Connecting desires” The term “logistics” originates from the ancient Greek “λόγος” (“logos”—“ratio‚ word‚calculation‚ reason‚ speech
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Chapter 1 An overview of logistics Economic impacts of logistics Economic utility (the value or usefulness of a product in fulfilling customer needs or wants) 4 general types: * Possession utility : the value or usefulness that comes from a customer being able to take possession of a product * Form utility : a product’s being in a form that can be used by the customer and is of value to the customer(allocation; smaller quantities that are desired by customers) * Place utility :having
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