the mark schemes for the October/November 2009 question papers for most IGCSE‚ GCE Advanced Level and Advanced Subsidiary Level syllabuses and some Ordinary Level syllabuses. www.xtremepapers.net Page 2 1 Mark Scheme: Teachers’ version GCE O LEVEL – October/November 2009 Syllabus 2281 Paper 02 (a) Explanation of the link between the birth rate‚ the death rate and the net rate of migration. [4] (b) The supply of new workers would decrease‚ wages might possibly increase‚ unless immigration
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are the Product Life Cycle (PLC) Stages used for? It helps to predict the profit levels and tailoring marketing programs according to the demand‚ your product development stage‚ current profits and level of investments and your changing customers’ needs. The Product Life Cycle (PLC) is one of the Products Portfolio Analysis and Planning Tools. What are the Product Life Cycle Stages? There are four different stages of any product from its development stage (prototype) till the product withdrawn
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Sciences O PERATIONS M ANAGEMENT B y: Dr. Ola E lgeuoshy S pring 2013 C hapter (3) F orecasting F ORECASTING “ a Statement about the future value of a variable of i nterest .” U ses of Forecasting: Accounting Cost/profit estimates Finance Cash flow and funding Human Resources Hiring/recruiting/training Marketing Pricing‚ promotion‚ strategy MIS IT/IS systems‚ services Operations Schedules‚ MRP‚ workloads Product/service design New products and services
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O-fold Innovation Assignment Questions 1. Select which business model Alex should pursue and defend your answer. Alex should pursue is Use a Crawl-Walk-Run Strategy. The advantage to choosing this business model is lowest risk. There is no need for a huge star-up cost‚ and it fits Alex’s current financial situation. Second advantage of Crawl-Walk-Run strategy is‚ it gives Alex’s time to do market research for his invention. One of the reason many small business was failure is that they did
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part of the management team‚ how would you handle distribution and marketing of the O-Fold? Within the text I really liked the 2nd and 3rd option of distribution‚ which was going an online route or advertising I travel magazines. Although the adverting in magazines option is appealing when it comes down to it I don’t think it would reach as many people as online distribution. I would chose to create a website and distribute the O-Fold product through there. Creating a website would be extremely
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behaviour -Advertisement 4. Definition of product life cycle 5. Stagers of product life cycle How marketing manager used it as a planning tool 7. Conclusion Introduction This report is presented by one of the marketing experts highlighting all the arears covered in the presentation. We where presenting mostly on the benefit of marketing‚ the disadvantages and the advantages‚ product life cycle‚ evaluating on the stages and how it can be used
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MARKETING THROUGH THE PRODUCT LIFE CYCLE A company’s positioning and differentiation strategy must change as the product‚ market and competitors change over time. Due to this‚ a product is assumed to follow the concept of the product life cycle (PLC). Kotler (2000) say that a product has a life cycle is to assert four things: Products have a limited life; product sales pass through distinct stages with different challenges‚ opportunities‚ and problems for the seller; profits rise and fall at different
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a. Market size ……………………………………………………………………………... b. Market growth rate ……………………………………………………………………... c. Market profitability ……………………………………………………………………. d. Industry cost structure …………………………………………………………………. e. Distribution channels …………………………………………………………………… f. Market trends …………………………………………………………………………… g. Key success factors A. Overview of the Industry The beverage industry in the Philippines has increased its market volume in the recent years as the fruit of gaining popularity and
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Product Life Cycle Marketing Management D01 April 7‚ 2013 Abstract In marketing‚ there is a tool that is very useful to marketing strategy development. This tool is known as the product life cycle. The product life cycle goes through four stages before it is complete or starts over again. The life cycle starts with the introduction of a product‚ and then the product begins to grow as it is recognized by more markets and is delivered to through more channels. After the growth period‚ a product
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Every new product right from its entrance in the market until its elimination from the market goes through a certain sequence of stages known as Product Life Cycle. It is a sequential stage and its length varies from one product to the next. the main stages of the product life cycle are: development‚ introduction‚ growth‚ maturity and decline stage. 1. Development Stage It is the first stage of product life cycle. It is an important stage that is almost ignored by the traditional financial
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