INDUSTRIE PININFARINA: THE NEW CUSTOMER DECISION The 25th of April is a national holiday in Italy‚ but it was not for Industrie Pininfarina (Pininfarina) top management in 1996. A meeting between Pininfarina and high level Mitsubishi executives lasted the entire day. The following day‚ a Friday‚ Renato Bertrandi‚ manager of operations at Pininfarina‚ sat in his office at the Pininfarina plant at Grugliasco‚ in the Piedmont region of Italy. In a rare quiet moment‚ he reflected on the challenges
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‘Yasmin is remarkable as a film for its cinematic economy: not a scene‚ shot or speech is wasted.’ Explore some elements of the film in relation to this statement. The movie Yasmin‚ released in 2004 and written by the highly acclaimed writer of The Full Monty‚ Simon Beaufoy‚ is an impressive drama about what it means to be an Asian-looking Muslim in Britain of the 21st Century. The story is about the young and vivid Yasmin‚ a woman who tries to "succeed‚ by the skin of her teeth‚"[1] in the two
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ALLIANCE FACTS & FIGURES 2012 - 2013 The Alliance’s Global footprint map of production sites United Kingdom Slovenia France Romania Spain Russia Turkey Portugal South Korea United States China Mexico Japan Morocco Colombia Brazil Iran Taiwan Egypt Philippines Kenya India Malaysia Renault group products Vietnam Thailand Indonesia Nissan/Infiniti products Vehicle assembly Chile South Africa Argentina Powertrain 02
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[pic] EVALUATE A COMPANY’S COMPETITIVE POSITION AND MARKET POTENTIAL IN THE GLOBAL ECONOMY CASE STUDY: AUDI [pic] Team members: 1. NGUYEN Ngoc Khanh Chi 2. NGO Thi Nam Phuong 3. HUYNH Thi Bich Son 4. NGUYEN Truong Thinh 5. CHAU Ngoc Son Vu 6. DOGIELSKI David 7. NGUYEN Quoc Tuan TABLE OF CONTENT I/ FRAME WORK (Thinh) 4 A. IDENTIFY THE STRATEGIC BUSINESS
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PREPARED BY: Abhinav Agarwal Objective overview * HERITAGE * INDUSTRY ENVIROMENT * FOUNDERS * FIRST PRODUCT * ROLLS-ROYCE OVER THE YEARS * MILESTONES * ROLLS-ROYCE BRAND: THE IMPORTANCE * ROLLS-ROYCE BRAND POSITIONING * ROLLS-ROYCE BRAND STORY * ROLLS-ROYCE BRAND VALUE * ROLLS-ROYCE BRAND STRENGTH * PRODUCT LINE * PRICING * STATE OF BUSINESS * TARGET MARKRT * ADVERTISING & MARKETING * Competition
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Exploring Corporate Strategy CLASSIC CASE STUDIES BMW automobiles Valeriano Lencioni The BMW Group is a prominent European maker of prestige automobiles. Its operations also include motorcycles‚ software products and financial services: this case deals only with the group’s automobiles. By 2004 it produced and sold over one million vehicles under three brands: BMW‚ by far the largest; MINI‚ a relaunch of the British icon small automobile from the 1960s; and the Rolls Royce‚ of which they relaunched
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Segmentation/Targeting and Positioning Key marketing strategy decision making: How to divide up markets into meaningful customer groups (market segmentation)‚ choose which customer groups to serve (target marketing)‚ and created marketing offers that best serve targeted customers (positioning). A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. First Segmentation Example: 1 Sony 2 Instead of product managers‚ now
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`The Italian Retreat from Modern Architecture: Gio Ponti‚ Neoliberty and others Italy is decentralized in Europe‚ south side reppin Transition Interview Difficult position in the way they accept refugees‚ pressures Italy have never been absolute 1860- unified by man but not unified in region‚ approaches to life‚ culture and language vary great amounts between cities of Italy. 1959? Reyner Banham Neoliberty‚ the Italian retreat from modern architecture Attacking unideolistic new Italian
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Tricky words words in BOLD: beginner/intermediate level words in standard script: you need to learn them now (academic level) words in GREY: learn them if you are going to use them (specific purposes – medicine‚ chemistry‚ technology‚ Old English‚ etc.) rd rd Abbreviations: n – noun‚ pn – proper noun‚ v – verb‚ adj – adjective‚ adv – adverb‚ sing – singular noun‚ pl – plural noun‚ 3 – verb‚ Present Simple‚ 3 person singular A abbreviation abdomen abjure above abroad absurd abyss academia academic
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Frankenstein Mary Shelly 1818 Part I. Summary of the Plot In a series of letters‚ Robert Walton‚ the captain of a ship bound for the North Pole‚ tells his sister who is in England about his mission. Victor Frankenstein who was traveling by dog-drawn sledge across ice was very weak. Walton takes him in and nurses him. Frankenstein then tells him his story of how he created a monster. Victor had a great childhood with his parents and his cousin‚ Elizabeth‚ and friend Henry Clerval. Later‚ Victor
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