marketing communication. Rajh.E. Effects of marketing mix elements on brand equity. Ayanwale.A.B‚ Alimi.T‚ Ayanbimipe.M.A. (2005) The Influence of Advertising on Consumer Brand Preference‚ Department of agriculture economics‚ Obafemi Awolowo University‚ Ile-Ife‚ Osun state‚ Nigeria. Sriram.S‚ Kalwani.M.U. Optimal advertising and promotion budgets in dynamic markets with brand equity as a mediating variable. Tiwari.M.K‚ (2012) An Empirical Analysis of Effect of Advertising on marketing of FMCG Product;
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believed to be more productive and less likely to quit (Arnold and Mackenzie Davey‚ 1999; Arthur‚ 1994; Cohen and Hudecek‚ 1993; Somers and Bimbaum‚ 2000; Tett and Meyer‚ 1993)‚ more dependable (Angle and Lawson‚ 1994)‚ perform better (Suliman and Iles‚ 2000)‚ produce more (Tjosvold et al.‚ 1998) and are more involved (Brett and Stroh‚ 1997). The evidence overwhelmingly supports the idea that employee commitment is enhanced by general aspects of communication such as satisfaction (Varona‚ 1996)‚
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/2046-9012.htm EJTD 36‚1 Employability and talent management: challenges for HRD practices Staffan Nilsson Centre for Policy Studies in Higher Education and Training‚ Department of Educational Studies‚ University of British Columbia‚ Vancouver‚ Canada‚ and HELIX VINN Excellence Centre‚ ¨ Department of Behavioural Sciences and Learning‚ Linkoping University‚ ¨ Linkoping‚ Sweden‚ and 26 Received
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FRENCH WINES INTRODUCTION:- French wine is produced in several regions throughout France‚ in quantities between 50 and 60 million hectolitres per year (7 to 8 billion bottles). France has the world ’s second-largest total vineyard area and competes with Italy for the position of having the world ’s largest wine production. The wines produced today range from expensive high-end wines sold internationally‚ to more modest wines usually only seen within France.
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Voices From the Field Supporting Cell Phone Use in the Classroom Mark Geary ell Phone use is increasing‚ though it is still repressed more than accepted as an educational tool in US high schools. This article discusses how cell phones have been used in a charter school for at-risk students‚ as well as how and why they should be used on a broader basis. Also discussed are some future possibilities for cell phone use based upon the emergence of web 2.0 applications that support
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RAFAEL CHRISTIAN P. NONATO CHAPTER 20 Ophthalmic Surgeon in Hong Kong (1891-92) INTRODUCTION Rizal left Europe for Hong Kong‚ where he lived from November 1891 to June 1892. His reasons for leaving Europe were: life was unbearable in Europe because of his political differences with M.H. del Pilar and other Filipinos in Spain. to be near his idolized Philippines and family. FAREWELL TO EUROPE Rizal left Ghent for Paris on October 3‚ 1891 He proceeded by train to Marseilles
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Legalizing Marijuana is Wrong Felicia Bailey July 29‚ 2013 SOC120 Introduction to Ethics & Social Responsibility Professor: Justin Harrison Legalizing Marijuana is Wrong Marijuana is a plant that is known by many different names such as cannabis‚ weed‚ pot‚ and grass just to name a few. It is known as a plant that is used for medical purposes as well as for recreational use for people all over the world. There are many different views on whether or not marijuana should be legalized
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Team work & Job design: Teams automatically perform at high levels. Introduction Job design is the process of deciding which tasks and responsibilities will be undertaken by a particular employee. It also covers the methods‚ systems and procedures for the work. In today’s business environment‚ proper job design can help a company to become more successful and competitive in the market. “The theory of job design‚ as we know it today‚ rests largely on the premise that effective performance and
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Introduction A. Background English‚ one of the most spoken languages in the world‚ has a lot of variants. The most well-known English variants are British and American English. Although British and American English are the same language‚ they have some differences in vocabulary‚ pronunciation‚ grammar‚ and spelling (http://www.uta.fi/FAST/US1/REF/usgbintr.html‚ 2011). However. one variant cannot be said to be superior to the other because both have been standardized (Kemmer‚2009). Despite
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